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Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

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Visual roadmap for strategic performance excellence.

If you're feeling lost in the management maze, "Strategy Maps" might just be your North Star. Kaplan and Norton have taken the complex and made it visual, crafting a guide that helps leaders clearly see the interconnected paths from intangible assets to solid success. It's a strategic investment for your organizational compass.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

Regular price ₱1,133.55
Unit price
per
ISBN: 9781591391340
Date of Publication: 2004-02-02
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Goodreads rating: 4.04
(rated by 626 readers)

Description

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the "strategy map"—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy—implementing it in a way that ensures sustained value creation—depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
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Visual roadmap for strategic performance excellence.

If you're feeling lost in the management maze, "Strategy Maps" might just be your North Star. Kaplan and Norton have taken the complex and made it visual, crafting a guide that helps leaders clearly see the interconnected paths from intangible assets to solid success. It's a strategic investment for your organizational compass.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.