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Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Regular price ₱440.55
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Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Regular price ₱440.55
Unit price
per
ISBN: 9780887306228
Publisher: Harper Business
Date of Publication: 1993-05-18
Format: Paperback
Goodreads rating: 4.03
(rated by 300 readers)

Description

The national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
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Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.