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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

by Michael Houlihan, Rick Kushman
₱589.05
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

Start-up struggles to top wine brand triumph.

If you're keen on underdog stories, you'll appreciate how "The Barefoot Spirit" isn't just about wine but grit and innovation. You get to ride along with a couple who turned their naivety into a strategy, turning every setback into a step forward. It's a story that mixes practical business wisdom with the heartwarming reality of pursuing a dream with tenacity. It's an especially motivational read if you’ve ever thought about starting your own venture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

by Michael Houlihan, Rick Kushman
₱589.05
ISBN: 9780999504208
Authors: Michael Houlihan, Rick Kushman
Publisher: Footnotes Press
Date of Publication: 2018-11-19
Format: Paperback
Related Collections: Personal Development, Biographies & Memoirs, Business
Related Topics: Business, Biography, Personal Development, Memoir, Entrepreneurship, Management
Goodreads rating: 4.33
(rated by 3 readers)

Description

It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit. The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining. This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it covers how worthy cause marketing outperformed paid advertising, how boot-strapping was used instead of conventional financing, the surprising advantages of being small and broke, and how creating a fun, yet hardworking company culture
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Start-up struggles to top wine brand triumph.

If you're keen on underdog stories, you'll appreciate how "The Barefoot Spirit" isn't just about wine but grit and innovation. You get to ride along with a couple who turned their naivety into a strategy, turning every setback into a step forward. It's a story that mixes practical business wisdom with the heartwarming reality of pursuing a dream with tenacity. It's an especially motivational read if you’ve ever thought about starting your own venture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.