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The Long Tail

Regular price ₱440.55 ₱341.55 22% off
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Niche markets redefine commercial viability

"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Long Tail

Regular price ₱440.55 ₱341.55 22% off
Unit price
per
ISBN: 9781401309664
Estimated First-hand Retail Price: ₱957.15
Authors: Chris Anderson
Publisher: Hachette Books
Date of Publication: 2008-07-08
Format: Paperback
Goodreads rating: 3.82
(rated by 29572 readers)

Description

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.
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Niche markets redefine commercial viability

"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.