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The Long Tail : Why the Future of Business Is Selling Less of More

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Shaping commerce: niche markets, infinite choice.

If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Long Tail : Why the Future of Business Is Selling Less of More

Regular price ₱606.60
Unit price
per
ISBN: 9781401308605
Authors: Chris Anderson
Publisher: Hachette Books
Date of Publication: 2006-07-11
Format: Paperback
Related Collections: Science, Business, Economics
Goodreads rating: 3.82
(rated by 29532 readers)

Description

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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Shaping commerce: niche markets, infinite choice.

If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.