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The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
Regular price ₱391.05 ₱193.05 51% off
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per

Positioning: The ultimate strategy for business growth.

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
Regular price ₱391.05 ₱193.05 51% off
Unit price
per
ISBN: 9780071147798
Estimated First-hand Retail Price: ₱1,432.35
Authors: Trout
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business
Goodreads rating: 5.0
(rated by 1 readers)

Description

The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
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Positioning: The ultimate strategy for business growth.

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.