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The Public Relations Handbook

by Alison Theaker
₱391.05 Now ₱193.05 Save 51%
The Public Relations Handbook - Thryft
The Public Relations Handbook - Thryft

Comprehensive guide to Public Relations industry

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Public Relations Handbook

by Alison Theaker
₱391.05 Now ₱193.05 Save 51%
ISBN: 9780415428026
Estimated First-hand Retail Price: ₱3,396.60
Authors: Alison Theaker
Publisher: Routledge
Date of Publication: 2008-02-01
Format: Paperback
Related Collections: Business, Politics, Philosophy
Related Topics: Political Science, Journalism, Management, Communication
Goodreads rating: 3.54
(rated by 26 readers)

Description

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council s Don t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer s Society and Emirates Airlines. It is supported by a companion website at www.routledge.com/textbooks/978041542... which features international case studies.The Public Relations Handbook includes:case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities specialist chapters on financial public relations, internal communications and marketing public relations strategic overviews of corporate identity, globalization and evaluation a thorough examination of ethics and professionalism over twenty illustrations from recent PR campaigns a new chapter dealing with public relations for charities a completely revised chapter on dealing with the internet effectively.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Comprehensive guide to Public Relations industry

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.