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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Street Coder
Sedat Kapanoglu | Manning

Street Coder

from ₱1,183.05

Goodreads rating: 3.94

from ₱1,183.05

In stock: Well Read

If you're at the start of your coding journey, but traditional guides bore you to tears, Street Coder is your ally. It coaches you through prioritizing your programming tasks and encourages thinking outside the box, all while keeping a devilish grin on your face with its sharp wit. It's not just a manual; it's a mentor with attitude.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
Nicholas Davis, Klaus Schwab, Satya Nadella  | Crown Currency

Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

from ₱539.55

Goodreads rating: 3.55

from ₱539.55

In stock: Well Read

Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.74

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

from ₱440.55

Goodreads rating: 4.1

from ₱440.55

In stock: Well Read

If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them
New
Michael Zakkour, Savio Chan  | Wiley

China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Very Good

If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
New
Oren Klaff | Mcgraw-hill

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

from ₱490.05

Goodreads rating: 4.05

from ₱490.05

In stock: Very Good

This book is for anyone looking to take their pitching skills to the next level. Oren Klaff provides a fresh and science-backed approach to delivering winning pitches in any business situation. His STRONG method will help you captivate your audience, engage their brains, and secure the deals you desire. Klaff's real-life examples and practical strategies will transform the way you present your ideas, making you more persuasive and successful. Get ready to revolutionize your pitching game with Pitch Anything.
How to Win Friends and Influence People
New
Dale Carnegie | Pocket Books

How to Win Friends and Influence People

from ₱440.55

Goodreads rating: 4.22

from ₱440.55

In stock: Well Read

Considering you're keen on self-improvement and effective communication, this book is a must-read. Dale Carnegie's advice will seem like you're chatting with a wise mentor whose timeless insights into human behavior could enhance your everyday interactions. It's a treasure chest of actionable steps to spruce up your social skills, boost your confidence, and create meaningful connections — and it's all presented in a warm, engaging style.
Work Remotely - Thryft
Anastasia | Penguin Business

Work Remotely

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.4

₱440.55 from ₱292.05 Save up to 34%

In stock: Well Read

Given the new normal of employment flexibility, "Work Remotely" is a timely guide that helps bridge the distance between the convenience and challenges of working outside the traditional office. It's packed with actionable advice, which can help you streamline your work life for improved productivity and satisfaction. If living your best remote work life is your aim, this book could become your go-to manual.
How To Turn Down A Billion Dollars - Thryft
Billy Gallagher | Random House Uk

How To Turn Down A Billion Dollars

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book could be a good read for anyone who is fascinated by the behind-the-scenes story of one of the biggest tech companies in the world. With an insider's perspective, Billy Gallagher takes you on a captivating journey that explores the triumphs and failures of a startup turned global phenomenon. You'll gain valuable insights into the decision-making process, the challenges faced, and the lessons learned along the way. Whether you're an aspiring entrepreneur or simply a curious reader, this book offers a compelling narrative that will keep you engaged from start to finish. So dive in and discover the untold story of how a billion-dollar offer ultimately got turned down.
The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More - Thryft
William D Jensen | Basic Books

The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.94

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

This book might be the breath of fresh air your busy life needs. Its real-life strategies are designed to cut through the clutter and boost your productivity by focusing on what truly matters. It goes beyond generic advice, offering concrete steps to manage your time and tasks better. Embrace Jensen's approach, and you could start achieving more by doing less, turning stress into success.
Game-Changer: Game Theory and the Art of Transforming Strategic Situations
New
David McAdams | W. W. Norton & Company

Game-Changer: Game Theory and the Art of Transforming Strategic Situations

from ₱440.55

Goodreads rating: 3.73

from ₱440.55

In stock: Very Good

If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
The Truth About Negotiations
New
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

from ₱440.55

Goodreads rating: 3.76

from ₱440.55

In stock: Well Read

Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs
New
Marcia Reynolds | Berrett-koehler Publishers

The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs

from ₱440.55

Goodreads rating: 3.55

from ₱440.55

In stock: Very Good

If you’re aiming to not only lead but also empower and elevate those around you, "The Discomfort Zone" can be your roadmap. Marcia Reynolds has crafted a method based on the open-mindedness that arises in discomfort, fostering development through incisive questions and neuroscience principles. It's perfect for leaders who want to catalyze growth through genuine breakthrough conversations, not just by giving instructions but by leading others to arrive at their own transformative insights.
Digital Ape - Thryft
Nigel Shadbolt | Scribe Publications

Digital Ape

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 3.29

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

You seem curious about the ever-growing presence of AI in our daily lives. "Digital Ape" by Nigel Shadbolt is a grounded guide that navigates through this complex topic with clarity. It balances dispelling fears and acknowledging challenges, putting control back into human hands. Ideal for those seeking an insightful perspective on how to coexist with, and benefit from, smart technology.
What's In A Name? - Advertising And The Concept Of Brands
New
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

from ₱440.55

Goodreads rating: 3.8

from ₱440.55

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

₱1,183.05 from ₱490.05 Save up to 59%

Goodreads rating: 4.0

₱1,183.05 from ₱490.05 Save up to 59%

In stock: Very Good

This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

₱440.55 from ₱193.05 Save up to 61%

Goodreads rating: 4.0

₱440.55 from ₱193.05 Save up to 61%

In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Born to Win : Transactional Analysis with Gestalt Experiments - Thryft
Muriel James, Dorothy Jongeward  | Berkley

Born to Win : Transactional Analysis with Gestalt Experiments

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.07

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is a game changer for anyone seeking to understand and unlock their full potential. With its practical exercises and experiments, it offers a roadmap to personal growth and empowerment. You'll gain valuable insights and learn how to make conscious decisions, develop your own ethical system, and positively impact the lives of those around you. Born to Win will inspire and motivate you to embrace your inherent ability to shape your own destiny and live a fulfilling life.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 3.7

₱490.05 from ₱242.55 Save up to 55%

In stock: Very Good

"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 2.95

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

₱1,259.10 from ₱638.55 Save up to 49%

Goodreads rating: 3.48

₱1,259.10 from ₱638.55 Save up to 49%

In stock: Very Good

If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

from ₱193.05

Goodreads rating: 4.0

from ₱193.05

In stock: Well Read

Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases - Thryft
Roy J. Lewicki | Mcgraw Hill Higher Education

Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.7

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you're looking to sharpen your negotiation skills, this book combines theory with practical applications that can really make a difference in your professional and personal life. Packed with exercises and real-world cases, it offers a comprehensive look at negotiation strategies and tactics. Whether for business courses or self-improvement, this book helps you practice and refine your negotiation techniques.
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 2.64

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New

If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

₱688.05 from ₱341.55 Save up to 54%

Goodreads rating: 3.54

₱688.05 from ₱341.55 Save up to 54%

In stock: Well Read

If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

₱237.15 from ₱193.05 Save up to 35%

Goodreads rating: 3.4

₱237.15 from ₱193.05 Save up to 35%

In stock: Well Read

"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
Business Etiquette In Brief - Thryft
Ann Marie Sabath | Adams Media Corp

Business Etiquette In Brief

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 2.88

₱440.55 from ₱292.05 Save up to 37%

In stock: Well Read

If you're embarking on a professional journey or simply looking to polish your office etiquette, "Business Etiquette In Brief" is a treasure trove. Imagine walking into your next meeting with the confidence that comes from knowing the nuances of corporate culture that impress bosses and colleagues alike. This book isn't just a guide; it's your personal mentor in mastering the subtle art of professional grace.
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.09

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 4.29

₱440.55 from ₱292.05 Save up to 37%

In stock: Like New

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

₱539.55 from ₱292.05 Save up to 47%

Goodreads rating: 4.13

₱539.55 from ₱292.05 Save up to 47%

In stock: Well Read

If you're in the sales field and looking to up your game, "The Hypnotic Salesman" is more than a book; it's a mentor in your pocket. With insights into non-verbal communication, effective language patterns, and strategies for closing the sale, it offers a treasure trove of tricks to enchant and convert your prospects. Imagine achieving your sales goals by being the person customers trust and want to buy from—that's the promise of this book.
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies - Thryft
Dirk Nicol | Ibm Press

Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.65

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
Think Before You Speak - A Complete Guide To Strategic Negotiation - Thryft
Roy J. Lewicki | Wiley

Think Before You Speak - A Complete Guide To Strategic Negotiation

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.92

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This guide is an essential read for anyone who wants to handle any negotiation with confidence. The book takes you through the entire negotiation process in all contexts, both in business and everyday life, making it a valuable tool for everyone. Think Before You Speak outlines different strategies like competition, collaboration, and building collaboration, among others, to help the reader choose the best. The authors provide practical and authoritative insight to make negotiations successful.
A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson | Straightforward Publishing

A Straightforward Guide to Speech Writing and Presentation

from ₱193.05 Save up to 38%

Goodreads rating: 0.0

from ₱193.05 Save up to 38%

In stock: Well Read

This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Working Knowledge: How Organizations Manage What They Know
New
Laurence Prusak, Thomas H. Davenport  | Harvard Business Review Press

Working Knowledge: How Organizations Manage What They Know

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Very Good

If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

₱1,381.05 from ₱539.55 Save up to 61%

Goodreads rating: 2.44

₱1,381.05 from ₱539.55 Save up to 61%

In stock: Very Good

This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

₱836.55 from ₱490.05 Save up to 41%

Goodreads rating: 3.46

₱836.55 from ₱490.05 Save up to 41%

In stock: Very Good

If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

₱429.75 from ₱242.55 Save up to 45%

Goodreads rating: 3.91

₱429.75 from ₱242.55 Save up to 45%

In stock: Like New

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from ₱539.55

Goodreads rating: 4.15

from ₱539.55

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

₱688.05 from ₱292.05 Save up to 59%

Goodreads rating: 3.96

₱688.05 from ₱292.05 Save up to 59%

In stock: Very Good

This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft
David Philips | Kogan Page Business Books

Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.36

₱539.55 from ₱242.55 Save up to 55%

In stock: Well Read

This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.
Married to the Brand - Thryft
William J. McEwen | Gallup Press

Married to the Brand

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 3.31

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

from ₱440.55

from ₱440.55

In stock: Well Read

Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

₱688.05 from ₱292.05 Save up to 58%

Goodreads rating: 3.74

₱688.05 from ₱292.05 Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

₱1,584.00 from ₱1,084.05 Save up to 34%

Goodreads rating: 0.0

₱1,584.00 from ₱1,084.05 Save up to 34%

In stock: Well Read

If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Communicating at Work: Principles and Practices for Business and the Professions
New
Ronald B. Adler, Jeanne Marquardt Elmhorst  | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

from ₱886.05

Goodreads rating: 3.52

from ₱886.05

In stock: Well Read

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across
Grady Jim Robinson | Mcgraw-hill Companies

Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across

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Goodreads rating: 4.0

from ₱589.05

In stock: Very Good

If you've ever felt like your speeches lack a personal touch or the ability to really captivate your audience, Grady Jim Robinson's book could be a game-changer for you. It's not simply about public speaking; it's about weaving stories into your dialogue that resonate and connect deeply with your listeners. It could transform your presentations into memorable experiences.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.9

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
CQ: Developing Cultural Intelligence at Work
Joo-Seng Tan, Soon Ang, P. Christopher Earley  | Stanford Business Books

CQ: Developing Cultural Intelligence at Work

from ₱836.55

Goodreads rating: 3.9

from ₱836.55

In stock: Very Good

If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.