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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

₱300.00 ₱200.00 33% off

Goodreads rating: 4.0

₱300.00 ₱200.00 33% off

89% off est. retail
This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
How to Communicate Effectively
bert-decker | Kogan Page Ltd

How to Communicate Effectively

₱500.00 ₱200.00 60% off

Goodreads rating: 4.0

₱500.00 ₱200.00 60% off

If you've been feeling like your words fall flat or you're just not getting through to people, Bert Decker's book could be the breakthrough you need. It's a concise guide that packs practical advice into less than a hundred pages, making it a perfect quick read for busy professionals or anyone eager to improve their everyday interactions. Whether it's at work or in your personal life, Decker's insights can help you connect more meaningfully with those around you.
Cutting Edge Advertising
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

₱500.00 ₱200.00 60% off

Goodreads rating: 4.02

₱500.00 ₱200.00 60% off

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

₱600.00 ₱200.00 67% off

Goodreads rating: 4.13

₱600.00 ₱200.00 67% off

86% off est. retail
If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
Executive Etiquette in the New Workplace
Marjabelle Young Stewart, Marian Faux  | St. Martin's Griffin

Executive Etiquette in the New Workplace

₱500.00 ₱300.00 40% off

Goodreads rating: 3.56

₱500.00 ₱300.00 40% off

79% off est. retail
As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.
Ultimate Job Search - Thryft

Ultimate Job Search

₱500.00 ₱200.00 60% off

Goodreads rating: 3.2

₱500.00 ₱200.00 60% off

86% off est. retail
Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

₱1,000.00 ₱200.00 80% off

Goodreads rating: 4.18

₱1,000.00 ₱200.00 80% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content
Ann Handley | John Wiley & Sons Inc

Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content

₱500.00

Goodreads rating: 3.97

₱500.00

If words are the workhorses of your online presence, 'Everybody Writes' is your champion steed. Ann Handley dishes out wisdom with a side of wit, making essential content creation skills accessible for the digital age. By explaining the importance of clear, engaging writing in marketing, this book could be a cornerstone in transforming your content strategy, whether you're crafting the next viral tweet or carving out your niche with compelling blog posts.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

₱700.00 ₱500.00 29% off

Goodreads rating: 3.84

₱700.00 ₱500.00 29% off

50% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Public Relations Kit for Dummies
Eric Yaverbaum, Bob Bly  | John Wiley & Sons Inc

Public Relations Kit for Dummies

₱2,000.00 ₱1,600.00 20% off

Goodreads rating: 3.89

₱2,000.00 ₱1,600.00 20% off

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.
Closing Tactics: How to Use Fast and Effective Closing Techniques
Andoni Lizardy | Wiley

Closing Tactics: How to Use Fast and Effective Closing Techniques

₱600.00 ₱400.00 33% off

Goodreads rating: 3.0

₱600.00 ₱400.00 33% off

78% off est. retail
If you're looking to sharpen your sales game, "Closing Tactics" might just be the resource you need. The book promises to equip you with strategies that could improve your closing rate. Imagine feeling more confident in sealing the deal – this could be the result of digesting the techniques within these pages.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

₱500.00 ₱200.00 60% off

Goodreads rating: 4.0

₱500.00 ₱200.00 60% off

Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

₱500.00 ₱200.00 60% off

Goodreads rating: 3.77

₱500.00 ₱200.00 60% off

85% off est. retail
If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

₱600.00 ₱300.00 50% off

Goodreads rating: 3.71

₱600.00 ₱300.00 50% off

73% off est. retail
If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

₱1,000.00

Goodreads rating: 3.67

₱1,000.00

88% off est. retail
If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

₱2,000.00 ₱500.00 75% off

Goodreads rating: 5.0

₱2,000.00 ₱500.00 75% off

83% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

₱500.00 ₱300.00 40% off

Goodreads rating: 3.29

₱500.00 ₱300.00 40% off

84% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
The New Influencers: A Marketer's Guide to the New Social Media
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

₱600.00 ₱300.00 50% off

Goodreads rating: 3.77

₱600.00 ₱300.00 50% off

83% off est. retail
If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

₱2,000.00 ₱600.00 70% off

Goodreads rating: 3.94

₱2,000.00 ₱600.00 70% off

84% off est. retail
If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

₱200.00

Goodreads rating: 4.0

₱200.00

93% off est. retail
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
New
Steve Cohen | William Morrow

Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

₱2,000.00

Goodreads rating: 3.98

₱2,000.00

If you've ever wanted to captivate a room and leave a lasting impression, "Win the Crowd" is for you. Steve Cohen pulls back the curtain on the magician’s art of influence and showmanship, giving you practical tools to enhance your charisma. Whether it's for career advancement, social success, or personal satisfaction, this book might just be the magic wand you need to transform your interpersonal skills.
Branddigital: Simple Ways Top Brands Succeed in the Digital World
New
Allen P. Adamson | St. Martin's Press

Branddigital: Simple Ways Top Brands Succeed in the Digital World

₱500.00

Goodreads rating: 3.26

₱500.00

If you're looking to stay ahead in today's fast-paced digital marketplace, "BrandDigital" might just be the compass you need. Adamson not only reinforces timeless branding principles but also guides you through harnessing digital tools to deepen customer relationships. With insights derived from top industry professionals and case studies from leading brands, this book could transform your understanding of digital branding and help you leave a lasting mark on your customers.
The CEO Of You - Chief Engergizing Officer Your Own Uniqueness - Thryft
Marsha Petrie Sue | Communicating Results Pr

The CEO Of You - Chief Engergizing Officer Your Own Uniqueness

₱400.00 ₱200.00 50% off

Goodreads rating: 3.8

₱400.00 ₱200.00 50% off

This book is a powerful guide to unlocking your true potential and taking charge of your life. With practical advice and step-by-step strategies, it will help you become a master communicator, a resilient problem-solver, and a time management expert. By embracing your uniqueness and unleashing your inner CEO, you can achieve unprecedented success in all areas of your life. Plus, a portion of the proceeds go to a worthy cause, making it a win-win read. Get ready to transform into the Chief Energizing Officer of your own life!
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

₱900.00 ₱300.00 67% off

Goodreads rating: 3.74

₱900.00 ₱300.00 67% off

96% off est. retail
This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.
Chambers Desktop Guides: Writing for the Web - Thryft
Susannah Ross, Chambers  | Chambers Harrap Pub Ltd

Chambers Desktop Guides: Writing for the Web

₱300.00 ₱200.00 33% off

Goodreads rating: 3.57

₱300.00 ₱200.00 33% off

86% off est. retail
This book is a must-read for anyone looking to improve their web content writing, offering practical advice on language and content organization. The book is full of helpful tips and illustrations, providing clear explanations and examples that make it easy to apply the concepts to your own writing. Overall, readers will find this book to be an invaluable resource for creating user-friendly web content that both engages and informs visitors.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

₱2,000.00

Goodreads rating: 4.02

₱2,000.00

If you're looking to sharpen your understanding of contemporary advertising, "Cutting Edge Advertising" could be your go-to resource. It's especially perfect if you're in the branding or marketing field and looking to craft messages that not only stand out visually but also resonate on a deeper level with consumers in this fast-paced digital age.
Graphic Design for Wedding
unknown author | Bnn, Inc.; Ram

Graphic Design for Wedding

₱900.00 ₱600.00 33% off

Goodreads rating: 0.0

₱900.00 ₱600.00 33% off

75% off est. retail
If you're dreaming of a personalized wedding that truly reflects your uniqueness as a couple, "Graphic Design for Wedding" might just be the inspirational treasure trove you're looking for. From invites to catalogs, this book is full of tangible ideas to make your special day visually stunning and memorably yours.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

₱1,300.00 ₱200.00 85% off

₱1,300.00 ₱200.00 85% off

89% off est. retail
If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

₱500.00 ₱300.00 40% off

Goodreads rating: 3.79

₱500.00 ₱300.00 40% off

84% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

₱700.00 ₱200.00 71% off

Goodreads rating: 3.74

₱700.00 ₱200.00 71% off

97% off est. retail
This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

₱700.00

Goodreads rating: 2.0

₱700.00

87% off est. retail
Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

₱600.00

Goodreads rating: 3.91

₱600.00

87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
The Art and Etiquette of Gift Giving - Thryft
Dawn Bryan | Bantam

The Art and Etiquette of Gift Giving

₱300.00 ₱200.00 33% off

Goodreads rating: 3.5

₱300.00 ₱200.00 33% off

86% off est. retail
This book could be a good read for someone who is interested in improving their gift-giving skills and wants to make a lasting impression on their loved ones, friends, or colleagues. The author provides valuable tips and insights into the dos and don'ts of gift-giving, including cultural customs and appropriate business gifts. Readers will appreciate the practical advice and thoughtful suggestions for choosing the perfect gift for any occasion.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
David Peck | Wiley

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

₱600.00 ₱300.00 50% off

Goodreads rating: 3.75

₱600.00 ₱300.00 50% off

86% off est. retail
If you're about to take the plunge into the whirlpool of social media marketing, "Think Before You Engage" is like having a compass and a map. It dispels the fog of hastiness and guesswork with focused questions that ensure you're not embarking on a digital journey without direction. It's not just about putting your brand out there; it's about doing it smartly to maximize impact and minimize missteps. David Peck's book could be the mentor you never knew you needed, making intricacies of social media campaigns graspable and less daunting.
Just Ask Leadership: Why Great Managers Always Ask the Right Questions
Gary B. Cohen | Mcgraw-hill Education

Just Ask Leadership: Why Great Managers Always Ask the Right Questions

₱500.00 ₱400.00 20% off

Goodreads rating: 3.6

₱500.00 ₱400.00 20% off

75% off est. retail
If you're looking to transform the way you lead, "Just Ask Leadership" could be a game-changer for you. Gary B. Cohen showcases how impactful leadership stems from asking the right questions rather than issuing commands. This book might just flip your perspective on authority and influence, encouraging a more inclusive, interactive approach to guiding teams and organizations. It's perfect for those who want to foster a culture of shared responsibility and innovation.
The First Move: A Negotiator's Companion
Aurelien Colson, Alain Lempereur, Michele Pekar  | Wiley

The First Move: A Negotiator's Companion

₱800.00 ₱300.00 63% off

Goodreads rating: 4.13

₱800.00 ₱300.00 63% off

86% off est. retail
If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.
The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired! - Thryft
Peter Veruki | Adams Media

The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired!

₱500.00 ₱200.00 60% off

Goodreads rating: 3.4

₱500.00 ₱200.00 60% off

75% off est. retail
Stepping into an interview can be daunting, but this book promises to be like a secret weapon tucked in your briefcase. Peter Veruki has distilled insightful gems that could help you navigate through tough questions with confidence. You might find yourself recommending this to friends before their big days, appreciating how it transformed your approach from nervous to self-assured.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

₱700.00 ₱400.00 43% off

Goodreads rating: 3.85

₱700.00 ₱400.00 43% off

79% off est. retail
If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

₱600.00 ₱200.00 67% off

Goodreads rating: 3.91

₱600.00 ₱200.00 67% off

80% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Green Bench II - Ongoing Dialogue About Leadership And Communication - Thryft
Matt Rawlins | Amuzement Publications

The Green Bench II - Ongoing Dialogue About Leadership And Communication

₱400.00 ₱200.00 50% off

Goodreads rating: 3.0

₱400.00 ₱200.00 50% off

78% off est. retail
The Green Bench II is an essential read for anyone seeking to enhance their leadership and communication abilities. With compelling insights and strategies, readers can gain invaluable insights into communicating effectively with colleagues and subordinates alike.
Concepting - 概念的力量 : 在传播时代创建成功品牌
Jan Rijkenberg | Ntc Publications

Concepting - 概念的力量 : 在传播时代创建成功品牌

₱500.00 ₱400.00 20% off

Goodreads rating: 3.5

₱500.00 ₱400.00 20% off

If you're interested in brand creation and innovation, "Concepting" could be an intriguing read. Jan Rijkenberg introduces a forward-thinking approach towards building brands that transcends traditional advertising. It's a book that promises to shift your perspective on brand communication in the digital age, making it a compelling pick for modern marketers and entrepreneurs.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

₱1,400.00 ₱900.00 36% off

Goodreads rating: 3.67

₱1,400.00 ₱900.00 36% off

68% off est. retail
If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

₱500.00 ₱200.00 60% off

Goodreads rating: 4.0

₱500.00 ₱200.00 60% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

₱300.00 ₱200.00 33% off

Goodreads rating: 0.0

₱300.00 ₱200.00 33% off

96% off est. retail
This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.
From Wall Street to Bukit Merah: Strategies of a corporate leader - Thryft
Hsuan Owyang | Times Books International

From Wall Street to Bukit Merah: Strategies of a corporate leader

₱500.00 ₱200.00 60% off

Goodreads rating: 3.0

₱500.00 ₱200.00 60% off

If you're curious about the intersection of Western business acumen and the dynamism of Southeast Asian markets, Hsuan Owyang's journey will fascinate you. His blend of corporate insight and regional specificity provides a unique case study in adapting business strategies to local contexts. It's a compelling read for those interested in international business or leadership in diverse cultural settings.
Stickier Marketing: How to Win Customers in a Digital Age
New
Grant Leboff | Kogan Page

Stickier Marketing: How to Win Customers in a Digital Age

₱1,300.00

Goodreads rating: 3.5

₱1,300.00

38% off est. retail
If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

₱600.00 ₱300.00 50% off

Goodreads rating: 3.84

₱600.00 ₱300.00 50% off

94% off est. retail
This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Space Planning: Designing the Office Environment
Lila Shoshkes | Architectural Record Books

Space Planning: Designing the Office Environment

₱600.00 ₱500.00 17% off

Goodreads rating: 0.0

₱600.00 ₱500.00 17% off

If you're someone who spends a lot of time in an office, this book could transform your daily environment. It artfully combines aesthetic with function, ensuring that your workspace is not only visually pleasing but also conducive to productivity and overall well-being. The wisdom within its pages can help create an office that energizes and inspires.
Harvard Business Review on Marketing - Thryft
Harvard Business Review | Harvard Business Press

Harvard Business Review on Marketing

₱1,400.00 ₱300.00 79% off

Goodreads rating: 3.87

₱1,400.00 ₱300.00 79% off

81% off est. retail
If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.
In the Moment: Build Your Confidence, Communication and Creativity at Work
Neil Mullarkey | Kogan Page

In the Moment: Build Your Confidence, Communication and Creativity at Work

₱700.00

Goodreads rating: 3.18

₱700.00

36% off est. retail
"In the Moment" seems like a promising guide for professional growth. It's particularly ideal if you find yourself at a career crossroads or if you're aiming to level up your workplace presence. Mullarkey's insights could be the key to unlocking a more confident, articulate, and innovative you on the job.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.