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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Execution: The Discipline of Getting Things Done
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Ram Charan, Larry Bossidy  | Random House

Execution: The Discipline of Getting Things Done

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Goodreads rating: 3.87

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This book is for individuals who are looking for practical strategies to achieve their goals in business. With insights from acclaimed CEOs and expert advisors, "Execution" provides a step-by-step approach to creating an execution culture within organizations. It emphasizes the importance of setting clear priorities, assigning the right people, setting milestones, measuring performance, and staying aligned with market realities. If you're looking for a results-oriented guide that will help you get things done and drive success in your business, this book is a must-read.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

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If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
Meatball Sundae: Is Your Marketing Out of Sync?
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Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

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Goodreads rating: 3.72

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"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
The Launch Pad - Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups
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If you've got a soft spot for startup culture and innovation, "The Launch Pad" provides unparalleled insights. It's more than just a read, it's an invitation behind Silicon Valley's closed doors, giving you a front-row seat to the formation of the next tech giants. Perfect for aspiring entrepreneurs or anyone fascinated by the intersection of technology, business, and ambition.
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schönberger, Thomas Ramge  | Basic Books

Reinventing Capitalism in the Age of Big Data

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Goodreads rating: 3.34

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If you're intrigued by how technology reshapes economies, "Reinventing Capitalism in the Age of Big Data" will feed your curiosity. It's a thought-provoking glimpse into a future where data supplants traditional currency and small players disrupt established markets. Dive into this roadmap of data-driven revolution to discover how it might herald a wave of innovation or unanticipated challenges.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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Goodreads rating: 3.96

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
Passion Into Profit: How to Make Big Money From Who You Are and What You Know - Thryft
Andy Harrington | Capstone

Passion Into Profit: How to Make Big Money From Who You Are and What You Know

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Goodreads rating: 3.7

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If the notion of transforming what you've lived through into a lucrative career excites you, "Passion Into Profit" could be your playbook. Andy Harrington walks you through turning your unique life insights and passions into a source of income, emphasizing that formal qualifications are secondary to your personal journey. It's for those ready to inspire others and are determined to make a financial gain from their experiences and knowledge.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

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Goodreads rating: 3.96

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Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization - Thryft
Jacob Morgan | Wiley

The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization

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Goodreads rating: 3.82

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If you've noticed the winds of change blowing through the workplace—this book is for you. Jacob Morgan makes a compelling case for the fundamental rethinking of organizational structures and leadership paradigms. With technology and employee values shifting, 'The Future of Work' addresses how to attract talents and thrive amidst these transformations, making it an essential read for forward-thinking leaders and managers.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Thryft
Verne Harnish | Gazelles, Inc.

Scaling Up: How a Few Companies Make It...and Why the Rest Don't

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Goodreads rating: 4.15

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If you've ever wondered why some businesses flourish while others flounder, "Scaling Up" offers a compelling deep-dive. It provides you with a toolkit, not just theory, which is immensely practical whether you're a frontline employee or a top executive. Imagine your company where everyone is actively engaged and success is a collective venture. This book acts as a guide to build that momentum and sustain growth, so if you're passionate about taking your business to the next level, this could be the roadmap you need.
The Toyota Way
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Jeffrey K. Liker | Mcgraw Hill

The Toyota Way

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Goodreads rating: 4.08

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If you're fascinated by efficiency and innovation in the workplace, "The Toyota Way" can be an enlightening read for you. It's more than just about cars; it's a deep dive into methodologies that transformed an entire industry. This book unpacks powerful management principles that could revolutionize the way you think about production, quality, and cost-saving. It's a peek into a system that cultivates excellence at every level, and by applying these principles, you might just find ways to enhance your own business operations.
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money -- That the Poor and Middle Class Do Not!
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Recommendation: - This book is a game-changer for anyone seeking financial independence. By challenging conventional wisdom and providing practical advice, Robert T. Kiyosaki teaches readers how to think differently about money. Unveiling the secrets that the rich use to build wealth, he emphasizes the importance of financial education and offers a roadmap for achieving financial success. If you're ready to break free from the limitations of traditional thinking and unlock your true financial potential, this book is a must-read.
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life - Thryft
Kim Kiyosaki | Rich Press

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

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Goodreads rating: 4.03

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If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
Decode and Conquer: Answers to Product Management Interviews

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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
Profit From the Core: A Return to Growth in Turbulent Times
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"Profit from the Core" is like a compass for businesses navigating through the unpredictable seas of the economy. Reading it feels like the authors, with their years of expertise, are mentoring you personally to focus on your company's strengths and leverage them for sustainable growth. If your business has been hit by market fluctuations or if you're planning ahead to shield your enterprise from future storms, this book offers a solid blueprint to get back on course.
First, Break All the Rules: What the World's Greatest Managers Do Differently
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If you're tired of the same old management advice, "First, Break All the Rules" is a breath of fresh air. Buckingham and Coffman challenge the status quo with insights from over 80,000 interviews, offering a new perspective on what makes a great manager. It’s not about sticking to the rules; it’s about understanding and leveraging individual strengths to achieve excellence. Dive into this book for a transformative approach to leadership that could redefine your managerial style and effectiveness.
The Fifth Discipline: The Art and Practice of the Learning Organization
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If you're keen on transforming not just your business but also your approach to leadership, "The Fifth Discipline" by Peter Senge is an indispensable guide. It's more than a business book; it's a deep dive into how a continuously learning organization can adapt and thrive amidst ever-changing challenges. Senge doesn't just theorize; he provides practical tools to build a corporate culture centered on growth and collective vision, offering a path to not just survive, but excel.
Free: The Future of a Radical Price - Thryft
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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This book is a must-read for anyone curious about the future of technology and its impact on our economy. Chris Anderson explores the fascinating concept of "free" and how it is redefining traditional economic models. Through engaging examples and insightful analysis, he reveals how new technologies, like the internet, have revolutionized the production and distribution of goods. With thought-provoking ideas, Anderson forces us to question our perception of value, as he uncovers the surprising winners and losers in this new era of abundance. Whether you're an entrepreneur, economist, or simply interested in the forces shaping our world, "Free" will leave you rethinking the way you understand the economy and the power of reputation and time in our society.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft
Jonathan Littman, Tom Peters, Tom Kelley  | Currency

The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

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Goodreads rating: 3.95

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This book is a must-read for anyone wanting to tap into their creative potential and make innovation a way of life. Through captivating anecdotes and real-life examples, Tom Kelley, the general manager of IDEO, America's leading design firm, reveals their secrets for fostering a culture of innovation. The book takes you behind the scenes of this wildly imaginative company, showing how they break the rules, freely express ideas, and create a collaborative environment that generates countless breakthroughs. Unleash your creativity and learn how to turn out hit after hit with The Art of Innovation.
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm - Thryft
Verne Harnish | Selectbooks

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

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Goodreads rating: 3.97

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If you're at the helm of a growing business, this book is like a mentor in print form. Harnish offers practical, scalable habits that could help steer your company towards efficiency and increased value. Imagine tapping into the core principles that powered Rockefeller's success and tailoring them for today's competitive market—that's what you get here. Plus, it's not just theory; real-world case studies and actionable advice make it a handbook for business growth.
Business Stripped Bare - Thryft
Richard Branson | Ebury Publishing

Business Stripped Bare

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Goodreads rating: 3.82

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THIS IS BRAND NEW BOOK.WE PROVIDE 100% CUSTOMER SATISFACTION.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft

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If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur

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"Anything You Want" isn't just another business book. Derek Sivers shares his personal journey in a way that's both inspiring and practical. It's a concise guide that's packed with insightful tales from his own experience, perfect for anyone looking to cultivate an entrepreneurial spirit without losing their personal values and happiness in the process.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
The Ten Roads to Riches: The Ways the Wealthy Got There - Thryft
Lara Hoffmans, Kenneth L. Fisher  | Wiley

The Ten Roads to Riches: The Ways the Wealthy Got There

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Goodreads rating: 3.64

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If you're curious about how people amass wealth, Ken Fisher's insights are gold. He doesn't just share tactics but stories, making the climb to financial success seem more like an adventure than a lecture. You might find yourself picking a road and getting your journey started.
Unfair Advantage : The Power of Financial Education - Thryft
Robert T. Kiyosaki | Plata Publishing

Unfair Advantage : The Power of Financial Education

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Goodreads rating: 3.98

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"Unfair Advantage" by Robert Kiyosaki is a great read for anyone looking to improve their financial literacy. The book challenges readers to rethink their understanding of money and outlines five key areas where financial education can provide an unfair advantage: knowledge, taxes, debt, risk, and compensation. Kiyosaki's approach is practical and actionable, making it easy for readers to start applying his insights to their own financial lives. Whether you're just starting out or you're already on your way to financial success, "Unfair Advantage" is a must-read.
The Book of Leadership: How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible - Thryft

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If you're aiming to elevate your leadership game, "The Book of Leadership" is like a one-on-one master class with industry giants. Anthony Gell distills years of interviews into actionable insights that could give you that edge in both personal growth and team management. Whether you're a seasoned executive or an aspiring leader, this book promises to expand your understanding of what makes leaders and organizations exceptional.
Busting Vegas: The MIT Whiz Kid Who Brought the Casinos to Their Knees

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If you've ever been captivated by tales where brains beat the odds, "Busting Vegas" could be your next page-turner. Ben Mezrich strikes again with a narrative that makes math and strategy as thrilling as a high-speed car chase. The true story element adds to the authenticity, ensuring you're not just reading a novel—you’re peeking into a world where intellect is the wild card. Dive in and you won't just witness a game; you'll feel like part of the team pulling off the ultimate gamble.
Sex Money Kiss: Family Jewels - Thryft
Gene Simmons | Phoenix Books, Inc.

Sex Money Kiss: Family Jewels

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Goodreads rating: 3.47

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This book could be a good read for someone looking for inspiration and motivation to achieve success in life. Gene Simmons, the legendary rocker, shares his unconventional life philosophy and reveals how he achieved both wealth and happiness. With his unapologetic attitude and outside-the-box thinking, Simmons offers valuable insights and tips for anyone who wants to break free from societal norms and live life on their own terms. Get ready to be inspired and empowered to make your dreams a reality!
Cassidy:Choose Possibility - Thryft
Sukhinder Singh Cassidy | October 11, 2022

Cassidy:Choose Possibility

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Goodreads rating: 3.94

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If you've ever felt paralyzed by career decisions or feared the repercussions of a wrong turn, "Cassidy: Choose Possibility" could be the beacon you need. Sukhinder Singh Cassidy shares her Silicon Valley experiences with candor to illustrate that success is really about embracing risk and learning from the missteps. Her insights could help you reframe your approach to professional choices, encouraging a more adventurous and resilient mindset in the face of uncertainty.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Hot Commodities : How Anyone Can Invest Profitably in the World's Best Market - Thryft
Jim Rogers | Random House Trade Paperbacks

Hot Commodities : How Anyone Can Invest Profitably in the World's Best Market

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Goodreads rating: 3.76

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If you're feeling bewildered by the stock market's ups and downs, 'Hot Commodities' may feel like a breath of fresh, profitable air. Jim Rogers, a seasoned investor, breaks down commodities investment into understandable chunks. By focusing on everyday essentials like sugar or oil, he suggests a practical investment route away from the traditional stocks and bonds, making it an insightful read for anyone looking to diversify their portfolio with commodities that thread through daily life.
Billion-Dollar Lessons
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Chunka Mui, Paul B. Carroll  | Portfolio

Billion-Dollar Lessons

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Goodreads rating: 3.86

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If you've ever feared making a costly mistake in your entrepreneurial journey, "Billion-Dollar Lessons" could be a critical read for you. Authors Carroll and Mui delve deep into the stunning flameouts of numerous businesses, allowing you to arm yourself with knowledge gleaned from their costly missteps. It's a book that flips the script on success literature by highlighting the importance of failure as a learning tool.
The Industries of the Future
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Alec J. Ross | Simon & Schuster

The Industries of the Future

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Goodreads rating: 3.97

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This book is a must-read for anyone curious about what lies ahead in the world of technology and innovation. With firsthand experiences and in-depth analysis, Alec Ross provides a vivid and informed perspective on the forces that are shaping our economic future. From robotics to cybercrime, he explores the industries that will have the greatest impact and offers valuable insights on how we can adapt to thrive in the changing landscape. Get ready for an enlightening journey into the industries of the future.
Harris Rules: A Real Estate Agent's Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free

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Harris Rules is a practical guide for real estate agents, teaching them actionable and proven rules of engagement, how to control their mindset, ideal schedule, lead generation, and listing process to succeed in the industry and achieve financial freedom. It covers tricky topics with frankness and provides case studies and resources for the highly motivated agent.
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture - Thryft
Taylor Clark | Back Bay Books

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

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Goodreads rating: 3.75

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For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.
How to Become a LinkedIn Rock Star - By the Only CEO with a Mohawk, Chris J Reed
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Imagine going from a setback in your career to becoming one of the most recognized figures on LinkedIn – that's what Chris J. Reed did. His book isn't just a recollection of personal triumphs; it's a practical guide full of actionable advice. If you're eager to elevate your LinkedIn presence, irrespective of your industry or career stage, Reed's own story combined with his tips could give you the tools to shape your professional image and open new doors just as they did for him.
Progressive Partnerships: The Future of Business - Thryft
Callum Laing | Rethink Press

Progressive Partnerships: The Future of Business

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Goodreads rating: 4.14

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If you're aiming to accelerate your company's growth trajectory, "Progressive Partnerships: The Future of Business" could be a valuable asset in your entrepreneurial toolkit. Callum Laing dives into the how-tos of forging beneficial collaborations, but it's the emphasis on making partnerships come to you that could change the game for your business endeavors. This book holds the potential to transform your approach to strategic networking and partnerships.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
Winning the Game of Life
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Winning the Game of Life

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Goodreads rating: 4.28

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Considering you're someone who's looking to elevate every aspect of your life, "Winning The Game of Life" could be your playbook. It's designed to inspire and equip you with the mindset of a champion. From building resilience in the face of adversity to crafting a career that resonates with your passions, this book promises to serve as a catalyst for anyone eager to drive their destiny towards success and fulfillment.
Opportunity
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Eben Pagan | Go Meta Publishing

Opportunity

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Goodreads rating: 4.02

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Anyone with an entrepreneurial spirit will find "Opportunity" a valuable asset. Eben Pagan's insights come from real-world experience, which translates into practical advice that's tested and proven. It's not just theory; it's a roadmap from someone who has successfully sold millions in various ventures. You'll likely feel inspired and equipped to spot and seize opportunities in your own endeavors.
The Billion Dollar Secret: 20 Principles of Billionaire Wealth and Success
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If wealth creation is a puzzle, "The Billion Dollar Secret" is like sitting down with those who've already solved it. Imagine having mentors who've reached the pinnacle of financial success offering you their strategies. This isn't just about what sets billionaires apart; it's a roadmap distilled from their extraordinary experiences that could steer you toward significant achievements of your own.
Innovation and Entrepreneurship: Practice and Principles - Thryft
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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Goodreads rating: 4.07

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This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
One Minute Millioniare : The Enlightened Way to Wealth - Thryft
Robert G. Allen, Mark Victor Hansen  | Harmony Books

One Minute Millioniare : The Enlightened Way to Wealth

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The book presents a revolutionary approach to building wealth. Its unique combination of fiction and non-fiction guide you through a life-changing "millionaire system." The book teaches you how to leverage power, take reasonable risks and build wealth habits over time. It's suitable for anyone who desires to create, make, keep and ethically share their wealth.
Wikinomics: How Mass Collaboration Changes Everything
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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

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"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
Do More Faster: Techstars Lessons to Accelerate Your Startup
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If you're intrigued by startup culture and want to avoid common pitfalls, "Do More Faster" is like having a roundtable with the pros. Brad Feld and David Cohen, along with other experts, offer a condensed mentorship experience, providing insights that mirror what TechStars participants receive. If you're looking to absorb tried-and-true advice that has a track record of success, this book could be your crash course.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
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If you're setting sail in the startup world, the currents of venture capital can be treacherous. "Venture Deals" is your navigation chart. Feld and Mendelson map out not just the dry terrain of Term Sheets but also the human ecosystem that animates venture financing. Exciting for aspiring entrepreneurs and founders, it’s like having experienced captains whispering over your shoulder, steering you away from the reefs of financial injury.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.