Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Mary Buffett
|
Pocket
Books
The Tao of Warren Buffett : Warren Buffett's Words of Wisdom
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Goodreads rating: 3.81
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If you've ever wished for a mentor to guide you through the complexities of investing, "The Tao of Warren Buffett" might feel like a personal audience with the Oracle of Omaha himself. The book distills Buffett's wit and wisdom into digestible sayings and philosophies that can help shape your financial decisions, whether you're well-versed in the stock market or just starting to consider your financial future. It's a blend of simplicity and depth that could make you rethink how you approach your investments.
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Natalie Berg, Miya Knights |
Kogan
Page
Amazon : How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
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Goodreads rating: 3.77
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"Amazon" by Natalie Berg is an insightful analysis of the rise of the ecommerce behemoth. The book delves into the disruptive retail strategies of Amazon, providing valuable lessons for any business in the ecommerce sector. Berg analyzes Amazon's cutting-edge innovations, such as voice technology and checkout-free stores, and how they will fundamentally change the way consumers shop. This book is a must-read for anyone interested in understanding the future of retail and how Amazon's initiatives will impact the sector."
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Steven D. Levitt
|
Allen
Lane
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
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Goodreads rating: 4.0
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This book is a captivating sequel to the international bestseller, Freakonomics. With their unique style and wit, the authors delve into controversial subjects like terrorism, charity, and prostitution. Prepare to be amazed as Superfreakonomics uncovers hidden truths and transforms the way you see the world. It's a thought-provoking read that will challenge your perspectives and leave you wanting more.
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Adair Turner
|
Princeton
University
Press
Between Debt and the Devil : Money, Credit, and Fixing Global Finance
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Goodreads rating: 4.03
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Between Debt and the Devil is a great read for those interested in understanding the causes of the global financial crisis and discovering how credit creation can be managed. Adair Turner debunks myths related to fiat money and explains why public policy needs to restrict real estate lending and tax debt. Readers will gain insights into how inequality can be tackled, and why monetizing government debt and financing fiscal deficits with central-bank money might be necessary to escape past policy errors.
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Scott Patterson
|
Crown
Currency
Dark Pools: The Rise of the Machine Traders and the Rigging of the U.S. Stock Market
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Goodreads rating: 4.09
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For the inquisitive mind intrigued by behind-the-scenes financial machinations, "Dark Pools" is a must-read. It's not just a technical deep-dive, but a narrative thriller that unveils how the geniuses who aimed to democratize the stock market with technology inadvertently spawned uncontrollable trading monsters. This book offers you a front-row seat to the digital transformation of Wall Street and the ethical quandaries it presents.
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Jinho Kim, Thomas H. Davenport |
Harvard
Business
Review
Press
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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Goodreads rating: 3.56
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Imagine turning what looks like a messy jumble of numbers into clear decisions that drive your business forward. "Keeping Up with the Quants" is more than just a guide; it's like a compass in the digital age for anyone feeling lost in the sea of data. Whether you're a newcomer to analytics or looking to sharpen your skills, it offers practical insights that demystify the process of data interpretation and ensures you won't feel left behind in the fast-paced world where data reigns supreme.
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Stephen J. Dubner
|
January
1,
2011
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
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Goodreads rating: 4.0
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Review: Superfreakonomics is a fascinating exploration of unconventional economic principles that will challenge your preconceived notions. Levitt and Dubner dive deep into controversial topics, presenting mind-bending truths that are backed by unexpected economic insights. From discussing the surprising risks of walking drunk to the intriguing dynamics between prostitutes and policemen, this book will keep you engaged from start to finish. Prepare to have your perspective shifted and your assumptions shattered as you explore the hidden side of societal issues.
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Daron Acemoğlu, James A. Robinson |
Crown
Currency
Why Nations Fail : The Origins of Power, Prosperity, and Poverty
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Goodreads rating: 4.08
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If you're intrigued by the monumental question of what makes countries thrive or dive, "Why Nations Fail" could prove to be an enlightening read. Daron Acemoglu and James Robinson weave an accessible narrative brimming with historical cases, arguing that a nation's fortunes hinge on its political and economic institutions. It's a rigorous yet digestible analysis that prompts reflection on global inequality, and it may very well shift your perspective on how countries can foster prosperity for their citizens.
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Tim Harford
|
Random
House
Inc
The Logic of Life : Uncovering the New Economics of Everything
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Goodreads rating: 3.81
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"The Logic of Life" is a great read because it explains how economics can be applied to decision-making in all aspects of life, from personal choices to societal issues. Author Tim Harford uses engaging stories and characters to illustrate how rational choice theory can be used to understand drug addiction, teenage crime, suburban sprawl, office politics, and more. This book is perfect for those interested in understanding how economics can explain the world around us.
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Michael Lewis
|
Allen
Lane
The Big Short : Inside the Doomsday Machine
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Goodreads rating: 4.3
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"The Big Short" isn't just an economics lesson; it's a riveting human drama. Michael Lewis puts a face to the financial crisis, sharing stories of those who predicted the collapse. With his signature wit, Lewis makes a complex world understandable and, against all odds, highly entertaining. If you're at all curious about how financial disasters unfold, this book is a gripping narrative that brings clarity to chaos.
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Michael Lewis
|
Hodder
And
Stoughton
Liar's Poker : From the author of the Big Short
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Goodreads rating: 4.15
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Liar's Poker is a witty and eye-opening memoir that delves into the nitty-gritty world of Wall Street's brokers and traders in the mid-80s. Michael Lewis narrates his rise from trainee to bond salesman, offering an exciting and hilarious glimpse into the high-stakes world of finance. With insightful observations about the culture of greed and ambition that surrounds the business, this memoir is a valuable and entertaining read for anyone looking to understand the powerful forces that drive Wall Street.
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Stephen J. Dubner, Steven D. Levitt |
Penguin
Uk
Freakonomics
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Goodreads rating: 4.01
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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
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Freddy Orchard
|
Epigram
Books
Bold Vision: The Untold Story of Singapore’s Reserves and Its Sovereign Wealth Fund
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Goodreads rating: 3.96
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Recommendation:
- This book provides a captivating and informative account of the founding of GIC, Singapore's sovereign wealth fund, and its transformation into a global powerhouse. The book delves into the experiences and motivations of Dr Goh Keng Swee, shedding light on the visionary thinking that shaped Singapore's economic success. With its engaging storytelling, readers will gain invaluable insights into the resilience and ingenuity that have propelled Singapore's growth.
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Jeffrey D. Sachs
|
Penguin
Books
Ltd
Common Wealth : Economics for a Crowded Planet
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This book is a must-read for anyone concerned about the future of our planet. It provides in-depth insights into the interconnectedness of the environment, politics, and economics and offers practical solutions to tackle the challenges we face. The author, Jeffrey Sachs, is a renowned economist and his ideas on sustainable development are well-researched and presented in a clear and concise manner. The book's most unique feature is its emphasis on the need for long-term thinking and cooperation, which is crucial for a sustainable future. Highly recommended for anyone seeking to make a positive impact on our planet.
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Allan Savory, Center for Holistic Management |
Island
Press
Holistic Resource Management
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Goodreads rating: 4.5
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Holistic Resource Management is a must-read for farmers and land managers who want to promote the health of their land through sustainable practices. The book presents a holistic approach to land management, emphasizing the importance of mimicking nature's processes. It offers practical guidance on implementing holistic management, making it an indispensable guide for individuals who want to make better decisions within their organizations or personal/professional lives. The book's unique feature is its emphasis on sustainable land management through nature-inspired practices, making it a valuable resource for those interested in environmental conservation.
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Richard Carlson
|
Hyperion
Don't Worry, Make Money
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Goodreads rating: 3.71
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This book could be a good read for you if you're tired of being consumed by work and stress. "Don't Worry, Make Money" provides practical advice on how to achieve financial success without sacrificing your well-being. With its collection of insightful essays, this book offers a refreshing perspective on achieving wealth and living a fulfilling life. It's the perfect guide to help you break free from the burden of overwork and find balance in your career.
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Michel Robert
|
Mcgraw
Hill
Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
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Goodreads rating: 3.53
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Strategy Pure & Simple II offers a practical guide for executives seeking to improve their company's strategy formation, implementation, and deployment. The book utilizes real-life examples and interviews with successful CEOs to illustrate its methodology. Readers will appreciate the tested and refined process of strategic thinking presented by the author, Michel Robert.
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David Hale, Lyric Hughes Hale |
Yale
University
Press
What's Next? : Unconventional Wisdom on the Future of the World Economy
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Goodreads rating: 3.67
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Recommended for those seeking informed economic insight.
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Red Capitalism : The Fragile Financial Foundation of China′s Extraordinary Rise
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This book is a must-read for anyone seeking to delve into the intricacies of China's economic rise and its implications for the world. Walter and Howie provide unprecedented insights into China's unique business model, scrutinizing its financial foundation and questioning the sustainability of its rapid ascent. With updated statistics and compelling stories, this revised edition explores whether China will truly surpass the U.S. as the world's leading economy. Indispensable in today's challenging global economy, Red Capitalism offers an essential resource for understanding China's past decisions and their impact on its future trajectory.
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Kevin Kelly
|
Harpercollins
Pub
Ltd
New Rules for the New Economy : 10 Ways the Network Economy is Changing Everything
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Goodreads rating: 3.96
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Recommendation: Kevin Kelly's New Rules for the New Economy is a must-read for entrepreneurs and business leaders. The book provides a comprehensive framework for understanding the fundamental shifts happening in the economy as a result of technology. Kelly's 10 rules demonstrate the importance of harnessing the power of innovation and imagination in a rapidly changing landscape. Filled with practical insights and strategies, this book is perfect for anyone seeking to stay ahead of the curve.
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Institute of Directors
|
Kogan
Page
The Handbook of International Corporate Governance : A Definitive Guide
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This book would be a valuable read for business owners and managers with international responsibilities. It provides comprehensive coverage of laws, codes, and corporate governance practices for multiple jurisdictions, helping readers understand the legal landscape they operate in and the expectations of various stakeholders. Additionally, the commentary from prominent organizations gives readers a real-world perspective on corporate governance.
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Robert Wickins
|
Hong
Kong
University
Press
Professional Liability
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This book is a must-read for students studying accountancy and business, as it provides clear and concise descriptions of legal principles regarding professional liability. The book offers a detailed analysis of over 100 leading British and Hong Kong cases, covering a wide range of professions and business situations to illustrate basic principles. The inclusion of leading Commonwealth cases makes the book informative to professionals in different countries. The book is easy to understand, with the main points of each chapter summarized at the end for easier comprehension and study.
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Timothy M. Laseter
|
Jossey-bass
Balanced Sourcing : Cooperation and Competition in Supplier Relationships
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Goodreads rating: 2.92
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This book is an invaluable guide for companies that desire to outsource but are wary of the potential pitfalls. It offers a comprehensive strategy for balancing the competitive cost pricing with cooperative relationships to attain sustainable outsourcing and drive supplier performance. Real-life case studies of corporations like Honda, Cisco systems, and Florida Power & Light provide an insight into sourcing strategies, building and maintaining supplier relationships, and leveraging innovation to achieve maximum outsourcing success.
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Jack Murrin, Tim Koller, Thomas E. Copeland |
Wiley
Valuation : Measuring and Managing the Value of Companies
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Goodreads rating: 4.25
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Valuation provides practical insights for creating value, including strategies for multibusiness valuation, corporate restructuring, and mergers/acquisitions. The book also features international comparisons of the cost of capital and accounting procedures, as well as a detailed case study to demonstrate how valuation principles are applied. It is great for business graduates interested in maximizing shareholder value and improving strategic thinking. Financial Times reviewed the book as "one of the best practitioners' guides to valuation".
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Norman M. Scarborough, Thomas W. Zimmerer |
Prentice
Hall
Essentials of Entrepreneurship and Small Business Management : United States Edition
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Goodreads rating: 3.89
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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
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World Trade Organization
|
World
Trade
Organization
The making of the TRIPS Agreement : personal insights from the Uruguay Round negotiations
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This book provides personal insights from the negotiators of the TRIPS Agreement, detailing how different policy perspectives and trade interests were accommodated and how negotiations led to an enduring agreement. It highlights the importance of a clear negotiating agenda and the distinct roles of the Chair, Secretariat, and negotiators. This book is an excellent resource for current and future negotiators and those interested in the role of intellectual property in trade agreements.
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David Schneider, Grady E. Means |
John
Wiley
&
Sons
Metacapitalism : The E-business Revolution and the Design of 21st Century Companies and Markets
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Goodreads rating: 3.75
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This book is essential reading for business leaders looking to transform their companies into e-business models. Through case studies of major corporations and industries, the authors reveal how market leaders are leveraging global expansion, capital, and technology to accelerate growth and value creation. They introduce new concepts that will become a natural part of the business lexicon in the near future, such as "value-added communities" and "brand-owning" companies. If you want to stay ahead of the game, MetaCapitalism is the book for you.
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Jan Somers
|
Somerset
Financial
Services
More Wealth from Residential Property
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Goodreads rating: 3.71
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Recommendation: More Wealth from Residential Property is an insightful read for individuals looking to secure personal financial independence through property investment. Jan Somers explains the fundamentals of property investing in simple terms without financial jargon. The book is a must-read for those looking to master the art of property investing quickly.
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"The Management Of Strategy - Concepts" would be a great read for business-oriented individuals looking to understand and implement effective strategies. Written by experts, the book highlights the importance of integrating resources and capabilities to gain sustained competitive advantage, making it a highly practical resource for both aspiring managers and seasoned professionals.
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Roy C. Smith
|
St.
Martin's
Griffin
The Wealth Creators : 5 Success Styles of the Multi-Millionaires
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The Wealth Creators is a must-read for anyone who wants to learn about the success styles of multi-millionaires. Roy C. Smith, with his vast experience in investment banking and entrepreneurship, provides valuable insights into the key factors that contribute to creating wealth. The most unique and distinctive feature of this book is how it dives into the core areas of opportunity and the career turning points of key individuals who have achieved massive success. Readers will appreciate the practical advice and real-life examples that make this book an inspiration and a guide to achieving financial success.
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Gerald I. White, Ashwinpaul C. Sondhi, Dov Fried |
Wiley
The Analysis and Use of Financial Statements 3e (WSE)
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Goodreads rating: 3.77
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This Senior/Graduate/Executive MBA level text integrates accounting, economic theory, and empirical research to provide a framework for financial statement analysis in a user-oriented context. Co-written by academics and practitioners, this is the only text that teaches students to first understand how financial statements are generated. Principles of analysis are then illustrated through the extensive use of actual corporate financial statements.
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Michael Menard
|
Createspace
Independent
Publishing
Platform
A Fish in Your Ear : The New Discipline of Project Portfolio Management
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Goodreads rating: 3.3
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A Fish in Your Ear provides a fresh perspective on the importance of project selection and how it can impact business success. Readers will benefit from the book's practical approach to clarifying and selecting project portfolios. The author's witty language makes an otherwise dull topic engaging. A must-read for decision-making teams who want to optimize their project choices.
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Lynn O'shaunghnessy
|
Ft
Pr
The College Solution - A Guide For Everyone Looking For The Right School At The Right Price
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Goodreads rating: 4.13
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This book provides practical advice and tips on how students can obtain the best education that caters to their personal needs and finances. It's a valuable resource for students, parents, and counselors who want to make informed decisions about selecting the right college without breaking the bank.
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Rosabeth Moss Kanter, John J. Kao, Fred Wiersema |
Harper
Business
Innovation
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This book is an excellent read for entrepreneurs and business owners who want to take their businesses to the next level. The book provides insights from the CEOs and chief officers of innovation at successful companies like Pfizer, DuPont, Rubbermaid, 3M, General Electric, and others. It provides a step-by-step guide to creating and sustaining innovation and creativity within a company. The book is full of fascinating and entertaining anecdotes, such as DuPont's invention of the covered golf ball and 3M's invention of the Wet-or-Dry sandpaper. It is also introduced by Tom Peters, an undisputed leader on the subject of innovation.
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Kenichi Ohmae
|
Free
Press
Triad Power : The Coming Shape of Global Competition
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Goodreads rating: 4.43
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Recommended for managers navigating global markets. This book presents a unique view of global competition, emphasizing the importance of understanding Triad markets intimately. The author provides practical suggestions for becoming a Triad insider and warns companies of the dangers of destructive trade wars. A recommended read for corporate planners!
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Gordon de Brouwer
|
Cambridge
University
Press
Hedge Funds in Emerging Markets
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This book is a must-read for finance enthusiasts who want to know about the controversial world of hedge funds and their impact on global markets. Through case studies and analysis, De Brouwer presents a balanced view of the workings of hedge funds, their activities in East Asia during the Asian financial crisis, and their role for institutional investors. The book also offers policy proposals to limit their destabilizing effects, making it a valuable resource for policymakers and investors.
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Frederick G. Hilmer
|
Free
Press
Management Redeemed : Debunking the Fads That Undermine Our Corporate Performance
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"Management Redeemed" would be a great read for individuals seeking to learn about prevalent but misconceived management practices. The author, Lex Donaldson, takes a comprehensive look at several global companies and debunks the myths they have adopted. The book focuses on the notion that a strong management system can improve an organization's performance contrary to popular beliefs that the opposite is true. Donaldson's expertise in organizational design comes through in his writing style, making the book an enjoyable and informative read for anyone interested in debunking corporate myths.
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Richard A. D'Aveni
|
Free
Press
Hypercompetition
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Hypercompetition by Richard D'Aveni offers a comprehensive analysis of the challenging and ever-changing business environment of today, where traditional competitive advantages are no longer sustainable. Through hundreds of industry examples, D'Aveni explains how companies can gain a temporary advantage and succeed in dynamic markets by disrupting the status quo and employing a set of strategies referred to as the "New 7-S's". This book is a must-read for managers, planners, consultants, academics, and students of hypercompetitive industries.
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James W. Botkin, Jana B. Matthews |
Wiley
Winning Combinations : Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies
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Recommendation: This book is recommended for entrepreneurs and executives who are interested in exploring innovative ways of expanding their business through collaborative ventures. The book provides extensive guidelines for establishing large/small alliances that can help meet a company's goals. It cites real-life examples of successful alliances featuring top American companies and explores global opportunities for entrepreneurial partnerships, featuring in-depth analyses of alliances involving Japanese, British, Swedish, and Eastern European firms. This book is a must-read for anyone looking to gain a much-needed edge in the global technological race.
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Steve W. Price
|
I
N
T
I
Pub
&
Resource
Books
Inc
Household Gold : How to Convert Household Expenses Into Household Income -- And Own Your Own Life in the Process!
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Household Gold Explores the opportunity to convert household expenses into household income-and own your own life in the process.
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Harald Bathelt, Johannes Gluckler |
Oxford
University
Press
The Relational Economy : Geographies of Knowing and Learning
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This book is a valuable resource for those who want to gain knowledge about the impact of global changes in technology, demand, and competition on the organization of production and the circulation of knowledge across local, national, and global flows. The book employs a novel relational framework, which recognizes values, interpretative frameworks, and decision-making practices as subject to the contextuality of the social institutions that characterize the relationships between the human agents. This book is highly recommended for researchers, academics, and students studying social sciences.
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ภัทรพล ศิลปาจารย์, PAUL PATTARAPON SINLAPAJAN |
Paul
360
Co.,ltd.
Retired By 40 : 6 Ways to Retire Young and Financially Freedom
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Endorsed by one of the few Thailand richest men and recommended by plenty of celebrities and TV host. "What if you can retire financially free in the next 5 years time?"
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Joyce Purnick
|
Publicaffairs
Mike Bloomberg : Money, Power, Politics
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This book would be a great read for those interested in the life of an unconventional businessman. It offers a unique perspective on how Mike Bloomberg's problem-solving abilities and unconventional approach led him to great success. The book highlights his rise from a childhood in the suburbs of Boston to becoming a self-made billionaire through his creation of Bloomberg L.P. It also delves deep into his successful mayoral career and controversial campaign for a third term. Overall, this book is a great read for those wanting to gain insight into the life of an individual who forged his way through his abilities rather than societal norms.
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Alison C. McNicol
|
Kyle
Craig
Publishing
Start a Cake Business from Home : How to Make Money from Your Handmade Celebration Cakes, Cupcakes, Cookies, Cake Pops and More!
Regular price
₱238.50
from ₱143.10
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Goodreads rating: 4.43
Regular price
₱238.50
from ₱143.10
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This book is a must-read for aspiring bakers who want to start and grow a successful cake business. It covers everything from legal and licensing requirements to marketing and expanding your business. The book provides practical advice on pricing and building a website, as well as tips on finding a kitchen and dealing with customers. With this comprehensive guide, you can turn your passion for baking into a profitable career from the comfort of your own home.
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Charles Martin
|
The
European
Lawyer
Private Equity
from ₱2,093.85
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Goodreads rating: 0.0
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Recommendation:
1. Private Equity is a go-to guidebook for investors seeking to invest in private equity firms. Martin's extensive knowledge and experience in the field make this book a useful resource for anyone looking to navigate and participate in the world of private equity investments.
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Richard J. Schonberger
|
Free
Press
Building a Chain of Customers : Linking Business Functions to Create the World Class Company
from ₱554.40
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Goodreads rating: 5.0
from ₱554.40
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"Building a Chain of Customers" is an insightful read for business professionals who want to elevate their organization to the next level. Richard Schonberger introduces a unique concept of creating a "chain of customers" that links the four main business functions to form a continuous flow of action. Through numerous real-life examples, the author shows how this concept improves response rates, product quality, cost-effectiveness, and flexibility to change volume and product mix. This book's most distinctive feature is its ability to provide a comprehensive perspective on business operations, making it invaluable for anyone seeking to create a world-class company.
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Richard E. S. Boulton, Steve M. Samek, Barry D. Libert |
Harper
Business
Cracking the Value Code : How Successful Businesses are Creating Wealth in the New Economy
from ₱440.10
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Goodreads rating: 3.09
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This book could be a good read for business owners and managers who want to understand how to manage and measure their company's assets in the New Economy. The book lays out four easy-to-understand steps to help companies thrive and succeed. The most unique and distinctive feature of this book is its focus on viewing the company as a portfolio of assets, and using information to measure and report all assets.
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The Economist
|
Profile
Books
The Economist Pocket World In Figures
from ₱193.05 Save up to 51%
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Goodreads rating: 3.91
from ₱193.05 Save up to 51%
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The Economist Pocket World In Figures could be a good read for someone who is interested in statistical data and rankings of various countries. The book provides easy-to-read tables and charts, making it a great reference for students, researchers, and professionals. With up-to-date information on a wide range of topics, it offers an insightful glimpse into global patterns and trends.
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Lawrence A. Tomassini, J. David Spiceland |
Mcgraw-hill
Higher
Education
Intermediate Accounting
from ₱363.15
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Goodreads rating: 3.45
from ₱363.15
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This book is an essential read for accounting students and professionals alike. It covers a wide range of intermediate accounting principles in a comprehensive and organized manner, making it an ideal reference material for accounting professionals. The book provides ample practice exercise questions and real-world examples to help readers develop a deeper understanding of the concepts presented. Overall, this book will help users strengthen their accounting skills and become more proficient in their field.
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J.R. Tony Arnold
|
Prentice
Hall
Introduction to Materials Management : United States Edition
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₱1,484.55
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Goodreads rating: 4.08
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"Introduction to Materials Management" by J.R. Tony Arnold is an essential guide for those seeking to understand the fundamentals of supply chain management and production and inventory control. This comprehensive textbook is highly recommended for students and anyone seeking to take the American Production and Inventory Control Society (APICS) CPIM certification examination. It is written in a simple and user-friendly style that makes it easy to understand and apply the concepts discussed in real-world situations. The book covers all the basics of supply chain management and production and inventory control, and is an excellent resource for anyone interested in the field.
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