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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft

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FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.
Corporate Finance: Theory and Practice - Thryft
Aswath Damodaran | Wiley

Corporate Finance: Theory and Practice

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Goodreads rating: 4.12

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This book on Corporate Finance could be a good read for those who want to understand how companies can effectively finance their organizations. It provides a unique applications-oriented approach that emphasizes the importance of data analysis in making investment decisions. The book encourages readers to question the relevance and significance of different details, helping them make informed choices to optimize a company's capital structure.
Business Essentials - Business Law : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Business Law : Study Text

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Business Essentials - Business Law is a great choice for students and professionals who want to gain a comprehensive understanding of business law. The book covers a wide range of topics related to business law and presents them in an organized manner. The book stands out because it goes in-depth on the core concepts that are often touched upon in other business law books, making it a very informative read for those who want to gain a deeper understanding of the subject.
International Economics: Theory and Policy, Global Edition - Thryft

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This book would be a good read for anyone interested in understanding the intricacies of international economics. The combination of theory and policy applications provides a well-rounded perspective on the subject, making it suitable for both students and professionals. With the expertise of renowned economists Paul Krugman and Maurice Obstfeld, the book offers insights that are not only informative but also highly relevant to real-world scenarios. Whether you're studying international trade or finance, this book will equip you with the necessary knowledge to navigate the complexities of the global economy.
Burning The Tables in Las Vegas--Keys to Success in Blackjack and in Life - Thryft
Ian Andersen | Huntington Press

Burning The Tables in Las Vegas--Keys to Success in Blackjack and in Life

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Goodreads rating: 3.94

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This book is a must-read for anyone interested in mastering the art of blackjack and applying its principles to succeed in life. Ian Andersen brings together a unique blend of mathematics, psychology, and personal well-being to reveal the secrets of winning. With captivating anecdotes from his own experiences, this book takes readers on a thrilling journey into the world of high-stakes blackjack and teaches valuable lessons in discipline, interpersonal skills, and emotional management. Discover the keys to success in both blackjack and life with Burning the Tables in Las Vegas.
Mastering Money - A Pilgrimage Small Group Guide - Thryft
Amy Simpson, Dudley J. Delffs  | Navpress Pub Group

Mastering Money - A Pilgrimage Small Group Guide

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This book could be a good read for young adults who want to learn how to manage their money and gain control of their finances. The unique feature of this book is that it approaches financial education through a spiritual lens, using the Bible as a guide to help readers find abundance and freedom in their finances. The book offers interactive tools and exercises to make the learning process engaging and fun, while also providing practical tips and advice on budgeting, saving, and investing. Overall, readers may find this book to be a valuable resource on their journey towards financial freedom.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
Your Money Guide : Independent Financial Advice for the Everyday Investor - Thryft
Kevin Bailey | Lothian Books

Your Money Guide : Independent Financial Advice for the Everyday Investor

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This book is a great read for beginners who want to learn about investing without the technical jargon. The book offers simple principles on how to manage risks, minimize costs and taxes, and ask the right questions to make the most out of your investments. Users will appreciate the clear and concise language used by the author to simplify the process.
Readings in International Enterprise - Thryft
John M.L. Drew | Cengage Learning Emea

Readings in International Enterprise

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"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want
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Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft
Jeff Cannon | Mcgraw-hill Professional

Make Your Website Work for You: How to Convert Online Content Into Profits

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Goodreads rating: 4.0

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If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

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Goodreads rating: 3.5

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If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
Global Tilt: Leading Your Business Through the Great Economic Power Shift
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If you're a business leader or an entrepreneur eager to stay ahead in an ever-evolving economic environment, "Global Tilt" is a beacon that promises to guide you through the complexities of global market shifts. Charan's deep insights offer a strategic playbook for how to leverage unstoppable trends and reposition your business to thrive globally. His on-the-ground experience with international leaders translates into actionable advice that could help you reshape your thinking and find success in a world where geography is no longer a barrier but a playing field.
Real Money Real Estate - Winning the Real Estate Game - Thryft
Bradley J Sugars | Action International Pty Ltd

Real Money Real Estate - Winning the Real Estate Game

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Diving into "Real Money Real Estate" feels like getting direct mentoring from a seasoned pro. Bradley J Sugars breaks down complex industry jargon and makes the high-stakes game of property investment much more approachable. If making smart and profitable real estate choices means something to you, consider this your hidden playbook.
The Global Me : Why Nations Will Succeed or Fail in the Next Generation - Thryft

The Global Me : Why Nations Will Succeed or Fail in the Next Generation

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The Global Me is an insightful and thought-provoking read for anyone interested in understanding what makes countries, businesses, and individuals succeed in today's multicultural world. Through vivid examples and stories, G. Pascal Zachary argues that the key to dominance in the next century lies not in a nation's size or military strength, but in its openness to absorbing values and people from around the world. The book's most unique and distinctive feature is its focus on the importance of multiculturalism and how it can foster both creativity and social harmony in a globalized society. Highly recommended for anyone interested in global business, politics, and culture.
No-Load Mutual Fund Guide - Thryft
William E. Donoghue | Harpercollins

No-Load Mutual Fund Guide

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Explains how to invest profitably in mutual funds, detailing the types of mutual funds and the advantages they offer.
B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley  | Harper Paperbacks

B2B Exchanges

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This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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Goodreads rating: 4.0

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
How To Build A Multi-Level Money Machine - The Science Of Network Marketing - Thryft
Randy Gage, Prime Concepts Group Inc.  | Prime Concepts Group Inc

How To Build A Multi-Level Money Machine - The Science Of Network Marketing

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Goodreads rating: 4.21

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Recommendation: Hey there! If you're looking for the ultimate guide to achieving financial freedom through network marketing, look no further. "How To Build A Multi-Level Money Machine - The Science Of Network Marketing" is like having Randy Gage, the world's leading expert, by your side, showing you exactly how to build a thriving network and generate ongoing passive income. This book not only teaches you the core principles of network marketing, but also provides practical strategies for prospecting, presenting, and developing leaders on your team. It's the ultimate blueprint for success in this industry. Get ready to unlock the secrets to building a large, exponentially-growing organization and transform your financial future!
The Multinational Mission - Thryft
Yves L. Doz, C.K. Prahalad  | Free Press

The Multinational Mission

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"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.
Microeconomics - Thryft
B. Douglas Bernheim | Mcgraw Hill Higher Education

Microeconomics

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Goodreads rating: 3.87

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Whether you're an economics student or just someone curious about how individuals and firms make decisions, Microeconomics is a must-read. This book stands out with its fresh and modern treatment of microeconomic theory, presented in a clear and engaging writing style that makes complex concepts easy to grasp. With numerous real-world applications and innovative pedagogy, this book will not only stimulate your intellectual curiosity but also help you master difficult concepts. Plus, you don't need to know calculus to understand and solve the quantitative problems in this book. Get ready to dive into the fascinating world of microeconomics and develop a deeper understanding of how markets work.
Real Estate Millions in Any Market - Thryft
Terry Eilers | Wiley

Real Estate Millions in Any Market

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Goodreads rating: 2.5

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If you're itching to dive into the real estate market but feel intimidated by the idea of heavy investments, Terry Eilers' "Real Estate Millions in Any Market" could be your game-changer. This book sidesteps the myths and lays down practical strategies to buy and sell properties—often with minimal upfront cash. Its no-nonsense approach and toolkit for negotiation might just turn you into the savvy investor you aspire to be.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
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If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

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International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

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Goodreads rating: 3.75

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"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
The Small Investors Guide to Sharemarket - Thryft
Frank Newman | Penguin Books (nz)

The Small Investors Guide to Sharemarket

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This book is a must-read for anyone who has ever been intimidated by the sharemarket. With straightforward language and easy-to-understand explanations, it provides a step-by-step guide for small investors to navigate the complex world of investing. Whether you're a beginner or have some experience, the book offers valuable insights and tools to help you make informed investment decisions. You'll learn how to analyze stocks, manage risk, and develop a long-term investment strategy. With its practical advice and actionable tips, this book empowers small investors to take control of their financial future and make the most of their money.
How to Keep Score in Business					Accounting and Financial Analysis for the Non-Accountant - Thryft
Robert Follett | Ft Press

How to Keep Score in Business Accounting and Financial Analysis for the Non-Accountant

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Goodreads rating: 3.6

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If numbers seem like a foreign language to you, then "How to Keep Score in Business" might just be your Rosetta Stone. The author, Robert J. R. Follett, breaks down balance sheets and income statements in a way that makes financial analysis accessible for the non-accountant. It's a pragmatic book that could empower you to make more informed decisions whether you're managing a business or deciding on your next investment. Understanding the financial game is essential, and this book is a coach in paper form.
Talent Economics : The Fine Line Between Winning and Losing the Global War for Talent - Thryft
Gyan Nagpal | Kogan Page

Talent Economics : The Fine Line Between Winning and Losing the Global War for Talent

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Goodreads rating: 4.13

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"Talent Economics" is a must-read book for CEOs and business leaders looking to gain insight into effective global talent management strategies. The book uses economic inquiry to provide a fresh perspective on talent management and presents a new understanding of the ebb and flow of global talent. Nagpal's book guides readers through the complex world of talent economics, providing actionable insights for developing a winning talent strategy.
The Economist Guide to Financial Markets 6th Edition

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You're curious about the uproar in financial markets, right? This book isn't just another dense tome of jargon; it's a doorway to understanding today's complex financial landscape. Think of it as a map—the one you need to navigate a territory that even insiders lose their way in. Marc Levinson offers insights that could turn the curious into the knowledgeable, especially after the tremors of the global financial crisis.
Lubricants and Their Applications - Thryft
Robert W. Miller | Mcgraw-hill

Lubricants and Their Applications

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"Lubricants and Their Applications" is an essential guide for anyone working with machinery that requires lubrication. The book offers practical advice and tips on how to select and use the right lubricant for different applications, which can help to improve maintenance efficiency, machine availability, and profitability. One of the most unique features of the book is its comprehensive section that includes terms and definitions, viscosity data, temperature conversions, and lubricant grading systems, which can help readers better understand the world of lubrication. Overall, this is an excellent read for engineers, technicians, and anyone looking to optimize the performance and lifespan of their machinery through effective lubrication.
Management Control Systems - Performance Measurement, Evaluation And Incentives - Thryft
Wim A. Van der Stede, Kenneth A. Merchant  | Pearson

Management Control Systems - Performance Measurement, Evaluation And Incentives

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Goodreads rating: 3.55

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This book would be a good read for managers and professionals looking to gain a comprehensive understanding of management control systems. With its extensive case studies and real-life examples, it provides valuable insights and practical tools to effectively measure and evaluate performance, as well as design incentives. The book's multidimensional approach makes it suitable for both upper-level undergraduates and postgraduates interested in the subject.
Decision Economics : Get Control of the Decision Making Process - Thryft
Alfred R. Oxenfeldt | Institute Of Financial Services

Decision Economics : Get Control of the Decision Making Process

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This book could be a good read for managers and aspiring financial planners who want to improve their expertise in making sound economic decisions. The book provides practical tools to confidently turn financial models into actionable plans for both short and long-term planning, making it a valuable resource for any business decision-maker.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
The Global Economy in Turbulent Times
See-Yan Lin | Wiley

The Global Economy in Turbulent Times

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If the turbulence of the world economy both fascinates and concerns you, Dr. See-Yan Lin's book could help demystify the complex issues we're facing today. Weaving his perspectives with expertise from not only one but three Harvard degrees, he offers a grounded analysis that's sure to enlighten any reader keen on understanding the intricacies of economic struggles and prospects globally. It's a recommendation for those looking to grasp the current financial picture and the potential pathways to a more stable future.
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
Retail Marketing Management - Thryft
Дэвид Гилберт, David Gilbert  | Financal Times Management

Retail Marketing Management

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Goodreads rating: 3.83

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This book would be a great read for undergraduate and postgraduate students studying retail marketing and marketing management. The author takes an integrated approach that combines retail marketing theory with newer retail concepts and international examples. It covers important issues such as location strategies, branding, application of IT, and ethics. What makes this book stand out is its unique perspective on the process of internationalization, demonstrated through its use of international examples. Overall, students would find this book both informative and relevant to preparing them for the global market.
If You Want to be Rich and Happy Don't Go to School - Thryft
Robert T. Kiyosaki | Aslan Publishing

If You Want to be Rich and Happy Don't Go to School

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Goodreads rating: 4.0

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If the traditional path of education felt restrictive and unfulfilling to you, Robert T. Kiyosaki's perspective in "If You Want to Be Rich and Happy Don't Go to School" could be a breath of fresh air. Kiyosaki challenges the status quo, urging you to reconsider the link between formal education and real-world success. This book could be a beacon for independent thinkers eager to break out of the mold and seek out prosperity on their own terms. It's not just about wealth—it's about reshaping your mindset for a fulfilling life.
You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement - Thryft
Ajay Ahuja | How To Books Ltd

You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement

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This book is a great read for those who are looking for alternative ways to secure their future financially. Ahuja puts forth a compelling case for using property investment to build a secure retirement nest, complete with valuable information about tax, pension tables, forms, property websites, and buy-to-let mortgage providers. Whether you're a seasoned investor or someone looking for a new way to allocate your retirement savings, this book is sure to provide valuable insights.
Pocket World in Figures 2009 - Thryft
The Economist | The Economist

Pocket World in Figures 2009

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Goodreads rating: 4.29

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Recommendation: - This book is for the curious minds who love to dive into a world of facts and figures. It provides rankings and data on a wide range of topics, from geography and population to finance and culture. With information on more than 200 subjects and profiles of major economies, it is an invaluable resource for anyone seeking to understand the world we live in. Get ready to be amazed by the fascinating insights within these pages.
Accounting and Finance for Non-Specialists - Thryft
Peter Atrill | Pearson Education

Accounting and Finance for Non-Specialists

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Goodreads rating: 3.82

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If you find yourself befuddled by financial terms and numbers, "Accounting and Finance for Non-Specialists" could be your lifesaver. It eases you into the world of numbers and their crucial role in shaping business decisions without overwhelming you with jargon. It's like having a knowledgeable friend patiently explain the financial ropes, paving the way for those 'aha' moments when complex concepts click. The addition of real-examples gives you the chance to see theories in action, reinforcing learning in a way that feels practical, not just theoretical.
Mastering Economics - Thryft
Jack Harvey | Red Globe Press

Mastering Economics

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Goodreads rating: 3.0

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If the fluid dance of supply and demand, the guiding hand of government intervention, and the complexities of the UK's dance with the EU intrigue you, Jack Harvey's revision in the "Mastering Economics" book is your perfect partner. It unpacks dense economic concepts into more manageable insights, a match for any scholar or enthusiast eager to understand the bones of market dynamics.
Three Billion New Capitalists: The Great Shift of Wealth and Power to the East - Thryft
Clyde V. Prestowitz Jr. | Basic Books

Three Billion New Capitalists: The Great Shift of Wealth and Power to the East

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This book serves as a wake-up call for anyone attuned to global economic dynamics. Clyde Prestowitz provides a thoughtful analysis, capturing how the rise of billions of new capitalists in Asia is redrawing the global power map. It's a must-read if you’re keen to understand the real-world geopolitical shifts and their profound implications on western hegemony.
Econometric Modelling Using PcGive 10:Volume 3 - Thryft
Jurgen A. Doornik | Timberlake Consultants Press

Econometric Modelling Using PcGive 10:Volume 3

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If econometrics is your field or interest, this book could become your go-to resource. It's a detailed manual tailored to those who need to master the ins and outs of the PcGive software, often required for precise statistical analysis in economics. The book's depth ensures that you're well-equipped to execute advanced econometric modeling.
Principles of Managerial Finance - Thryft

Principles of Managerial Finance

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This book could be a good read for you if you are a manager or aspiring to be one. It provides practical insights and techniques to help you understand and manage finance effectively in any organization. With straightforward language and real-world examples, Principles of Managerial Finance is a comprehensive guide that breaks down complex financial concepts into easily understandable terms. Whether you are looking to enhance your financial decision-making skills or gain a deeper understanding of financial management, this book is an invaluable resource that will equip you with the knowledge and tools needed to succeed in the corporate world.
Keay's Insolvency - Personal and Corporate Law and Practice

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If you're navigating the complexities of insolvency, whether corporate or personal, in Australia, this book is your lifesaver. It offers an intricate breakdown of transformations in legislation and pivotal case law up to 2008. For professionals in law, finance, or academia, this resource provides a reliable, authoritative perspective on important insolvency matters. It's also an essential study aid for law or commerce students needing to grasp the up-to-date legal landscape.
Private Equity - Examining the New Conglomerates of European Business - Thryft
Peter Temple | Wiley

Private Equity - Examining the New Conglomerates of European Business

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This book would be a good read for business managers, entrepreneurs, and company managers seeking capital. It provides a comprehensive understanding of how private equity works, including what private equity investors look for in companies and the lessons learned from past successes and failures. This book also addresses concerns about the large investment funds being assembled to invest in private equity in Europe. Overall, readers can expect to gain valuable insights into the world of venture capital and private equity.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
The Airline Business in the Twenty-First Century
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Rigas Doganis | Routledge

The Airline Business in the Twenty-First Century

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Goodreads rating: 2.62

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Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
Career Choices for the Nineties: For Students of Business
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This book could be for you if you’re curious about how the business world looked at the start of the 1990s, particularly with an eye toward career development. It's like a time capsule that could provide valuable lessons on the evolution of business roles. The inclusion of interviews gives it a personal touch, offering insights from those who lived and shaped business careers during that era.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.