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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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In stock: Very Good

This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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In stock: Very Good

If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.
Building a Strategic Extranet - Thryft
Bryan Pfaffenberger | Wiley

Building a Strategic Extranet

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If you're intrigued by harnessing digital collaboration to bolster your company's agility, "Building a Strategic Extranet" could be essential reading. Pfaffenberger doesn't just theorize; he provides actionable steps and real-world scenarios demonstrating how extranets have given firms the upper hand. Clarity meets practicality here - ideal if you're looking to construct a digital bridge between your business and others, without bleeding resources.
Job Interview Tips for People with Not-So-Hot Backgrounds - How to Put Red Flags Behind You
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If your past feels like a hurdle in job interviews, this book is your coach for leaping over it. It's loaded with strategies for turning potential negatives into positives, showing you how to present your history with honesty while highlighting your value as a candidate. It's practical, empathetic, and could be the game-changer in your career journey.
Handbook For Stock Investors - Thryft
Goh Kheng Chuan | Eztoastie

Handbook For Stock Investors

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This book is a perfect guide for anyone interested in investing in the stock market. The most unique feature of this book is that it breaks down complex financial principles into simple concepts that anyone can understand. It provides step-by-step instructions and clear examples, making it easy for beginners to get started in the stock market. Users will appreciate the practical advice and insights, as well as the author's emphasis on the importance of sound research and risk management.
9 Powerful Secrets to Find Your Dream Job - Thryft
Dr Robert Edmonson | Paradigm21 Group

9 Powerful Secrets to Find Your Dream Job

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This book is perfect for individuals who want to understand why they make poor investment decisions and how to overcome them. Dr. Robert Edmonson provides a comprehensive guide to the psychological biases that impact our financial choices. Through a combination of research, lessons, and a behavioral investing framework, readers will gain insight into their own biases and learn techniques to make better investment decisions. By the end of the book, readers will have the tools to turn their losses into profits and take control of their financial future.
the 45 second presentation - Thryft

the 45 second presentation

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Imagine being able to convey your ideas and messages in just 45 seconds - capturing attention, leaving a lasting impact, and sparking curiosity in your audience. "The 45 Second Presentation" is the ultimate guide to mastering the art of concise and powerful communication. This book will equip you with the skills to clearly articulate your thoughts, engage listeners, and effectively convey your message, whether you're a salesperson, entrepreneur, or anyone looking to enhance their communication skills. Get ready to captivate your audience with this game-changing read.
Develop Your PR Skills
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Dr Neil Richardson, Lucy Laville  | Kogan Page

Develop Your PR Skills

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Goodreads rating: 3.67

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In stock: Well Read

This book is a must-read for anyone looking to improve their public relations skills. The authors provide practical advice that is easy to understand and apply in a variety of business settings. What makes this book unique is its focus on real-life scenarios, which help readers see how PR principles can be put into practice. By the end of this book, readers will have the tools they need to effectively manage their brand's reputation and build strong relationships with stakeholders.
Tips & Traps When Negotiating Real Estate - Thryft
Robert Irwin | Mcgraw-hill

Tips & Traps When Negotiating Real Estate

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Goodreads rating: 3.45

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Whether you're a newcomer or seasoned investor in the property market, "Tips & Traps When Negotiating Real Estate" is your tactical guidebook. Bob Irwin's expertise translates into invaluable advice, turning complex negotiations into clear-cut victories. With checklists and templates at your disposal, this book is like having a mentor at every step, ensuring you come out on top.
Learning and Development - Thryft
Andrew Rae, Kathy Beevers  | Chartered Institute Of Personnel And Development

Learning and Development

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Goodreads rating: 3.9

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In stock: Like New

If you're aiming for the Learning and Development Practice Certificate or already in the L&D field, this book is invaluable. It aligns perfectly with the revised units of the certificate, making it a solid resource for study and practice. Beevers and Rea's comprehensive approach means you won't miss a thing in your quest to excel in your L&D career.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business
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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
Uncommon Leadership: How to Build Competitive Advantage by Thinking Differently - Thryft
Anthony Sturgess, Phil Higson  | Kogan Page

Uncommon Leadership: How to Build Competitive Advantage by Thinking Differently

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Goodreads rating: 3.8

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In stock: Very Good

If you're itching to stand out in your professional sphere, "Uncommon Leadership" might be the gem you're looking for. Higson and Sturgess offer refreshing takes on familiar leadership tasks, which could reframe your approach to management and team dynamics. It's the idea of doing ordinary things extraordinarily well that could give you that sought-after edge in your career.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft

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Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
Turning Ideas Into Gold: A Practical Guide for Innovators
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John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

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If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla | January 1, 2004

Negotiation: How To Make Deals And Reach Agreements

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If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.
How To Ace The Brainteaser Interview - Thryft
John Kador | Mcgraw Hill

How To Ace The Brainteaser Interview

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Goodreads rating: 4.0

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This book is an essential guide to those who want to succeed in the new trend of job interviews. The book includes 75 puzzles actually used in HR departments and provides techniques to solve them. It's a great read for anyone interested in acing their brainteaser interviews to land their dream job.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft

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If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
100 More Great Leadership Ideas - Thryft

100 More Great Leadership Ideas

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If you're on the hunt for fresh, actionable leadership strategies, "100 More Great Leadership Ideas" could be your treasure trove. Gifford compiles globally-sourced insights, not just for reading but for real-world application. It's like having a mentor in your pocket, guiding you to elevate your leadership game in tangible, rewarding ways.
Delegating Work (HBR 20-Minute Manager Series) - Thryft
Tom Brown, Harvard Business School Press  | Harvard Business Review Press

Delegating Work (HBR 20-Minute Manager Series)

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Goodreads rating: 3.67

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If you're feeling swamped with tasks and responsibilities, this book could be a lifesaver. It's a short read that packs a punch—perfect for busy professionals like yourself looking to free up time and empower your team. Harvard Business Review has condensed the art of delegation into a digestible guide, ensuring you learn to hand off tasks effectively without the dreaded micromanaging. It's the managerial leg-up you might just need.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

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Goodreads rating: 3.41

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
A Consultant's Journey
Roger Harrison | Mcgraw-hill Book Co Ltd

A Consultant's Journey

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Goodreads rating: 4.0

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In stock: Very Good

Following Roger Harrison's "A Consultant's Journey" is akin to walking beside a profound mentor with lessons steeped in authenticity. There's a richness which comes from his candid exploration of success and failure, an invaluable guide for professionals seeking to navigate the complexities of organizational development with a touch of personal wisdom and integrity. It's beyond a mere manual; it's a narrative that imparts insight and provokes thought, indispensable for those invested in personal and professional refinement.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

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Goodreads rating: 3.25

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Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Mission - Thryft

Mission

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"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.
Perfect Phrases for the Perfect Interview: Hundreds of Ready-to-Use Phrases That Succinctly Demonstrate Your Skills, Your Experience and Your Value in Any Interview Situation - Thryft

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This book is an essential guide for anyone preparing for a job interview. With hundreds of ready-to-use phrases, readers can succinctly express their skills and experience, differentiating them from other candidates. The author also provides exercises and tips on how to avoid common mistakes. With this book, job seekers will feel confident and prepared for any interview.
Kempinski Global Luxurious Hotel - Thryft
Scientific Message Limited | Dalian University Of Technology Press

Kempinski Global Luxurious Hotel

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If you're enthralled by the intersection of history, luxury, and dignified hospitality, "Kempinski Global Luxurious Hotel" might just be your next great read. It offers a deep dive into the traditions of a storied hotel brand, inviting you to experience the opulence and timeless grace that Kempinski embodies. Whether you're a hospitality enthusiast or a history buff, this book promises to transport you through a narrative of elegance and excellence, making you feel as if you're walking through the halls of some of the world's most exquisite hotels.
The CV Book : Your definitive guide to writing the perfect CV - Thryft
James Innes | Ft Pr

The CV Book : Your definitive guide to writing the perfect CV

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Goodreads rating: 3.97

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The CV Book is a must-read for anyone looking to create a standout resume. Providing expert advice and practical tips, Innes helps readers identify common mistakes and create a winning CV that highlights their skills and experiences. With tried and tested principles, this book is sure to help job seekers land their dream job.
Organize Yourself! - Thryft
Ronni Eisenberg, Kate Kelly  | Wiley

Organize Yourself!

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Goodreads rating: 3.54

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Recommendation: Organize Yourself! is a great read for anyone who wants to simplify their life and increase productivity. With its practical tips and tricks, readers will learn how to tackle common organizational problems such as clutter and procrastination, create an effective calendar, manage finances, and much more. What sets Organize Yourself! apart is its emphasis on modern tools like computers and email to streamline your life. With this book as a guide, readers can take control of their workload and simplify their life.
Get Started in Shares					Trading for the First-Time Investor
							- Financial Times Series - Thryft
Glen Arnold | Ft Pr

Get Started in Shares Trading for the First-Time Investor - Financial Times Series

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Goodreads rating: 3.87

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If you're thinking about dipping your toes into the stock market, "Get Started in Shares" is a friendly companion to have by your side. Glen Arnold has a way of demystifying stock trading with clear, jargon-free explanations that could make the process seem less intimidating. Perfect for first-time investors, this book could be your first step towards making informed and fruitful investments.
The Pearl Buying Guide - Thryft
Renée Newman | Intl Jewelry Pubns

The Pearl Buying Guide

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Goodreads rating: 4.0

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This book could be a great read for anyone looking to buy pearls. It provides expert advice and guidance on how to purchase high-quality pearls that are a good value for money. The book covers everything from how to identify the different types of pearls, their quality, and pricing, to how to care for and maintain pearl jewelry. Overall, this book is a must-read for anyone interested in buying pearls.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

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Goodreads rating: 3.59

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In stock: Well Read

This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
Accepted! - Getting in and Fitting in at Harvard Business School - Thryft
Frederic D. Mahieu | Cirrus Aviaticus

Accepted! - Getting in and Fitting in at Harvard Business School

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Goodreads rating: 4.14

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Considering an MBA at Harvard? "Accepted!" is your personal mentor in book form. Frederic Mahieu's journey demystifies everything from the application process to campus life. It's as close to experiencing HBS culture as you can get without actually being there, making it an indispensable guide for prospective students.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book could be a good read for anyone who struggles with rejection in sales or communication. The author provides innovative strategies that combine body language and persuasion skills to help overcome objections. With a focus on making selling fun again, readers may walk away feeling more confident in their abilities to influence others.
Rethinking the MBA: Business Education at a Crossroads

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If you're contemplating business school, this book might provide the critical perspective you're looking for. It unpacks the current challenges faced by MBA programs and offers a vision for how these institutions can evolve. Essentially, it's a thought-provoking examination that encourages both educators and students to reflect on the true value of an MBA in today's business world.
Preston Bailey's Design for Entertaining: Inspiration for Creating the Party of Your Dreams

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If orchestrating an unforgettable bash is your aim, 'Preston Bailey's Design for Entertaining' will be your guide on this creative journey. Bailey's expertise can help transform a cookie-cutter party into a bespoke, whimsical event. His book is a treasure trove of detailed and inspiring ideas, all captured in stunning photographs that'll fuel your imagination and elevate any occasion you dare to dream up.
Winning Cover Letters - Thryft
Robin Ryan | Wiley

Winning Cover Letters

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Goodreads rating: 3.2

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"Winning Cover Letters provides a step-by-step formula to crafting a cover letter that highlights your most important skills for the job. This book is perfect for job seekers who want to stand out in the application process and land interviews. With examples from real clients, you can be assured that the advice in this book is effective. The Power Impact Technique is the key to getting noticed by potential employers and Winning Cover Letters shows you how to use it to your advantage."
Investments and Portfolio Management - Thryft
Alan J. Marcus, Zvi Bodie, Alex Kane  | Mcgraw-hill Europe

Investments and Portfolio Management

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Goodreads rating: 3.9

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In stock: Like New, Very Good

This book could be just the resource you're looking for if you're delving into graduate-level investment studies or are an MBA student. Bodie, Kane, and Marcus have created a thorough blend of theory and real-world application, which doesn't skimp on the details. It lays a clear groundwork for understanding asset allocation and dives deep into derivatives, all while making the content accessible through a clear writing style and useful online tools.
The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter - Thryft
James Innes | Ft Pr

The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter

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Goodreads rating: 3.68

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In stock: Very Good

If you're struggling to create a cover letter that grabs attention and gets you noticed, "The Cover Letter Book" is your ultimate guide. This bestselling book, written by James Innes, provides you with a step-by-step process to craft the perfect cover letter. With its practical tips and expert advice, this book will help you stand out from the competition and land your dream job. Don't miss out on this invaluable resource that will boost your chances of securing your desired role.
Accounting for Business: An Integrated Print and Online Solution - Thryft

Accounting for Business: An Integrated Print and Online Solution

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In stock: Very Good

Hey there, if you're tackling accounting fundamentals and looking for a resource that's not just a textbook but a toolkit for understanding, "Accounting for Business" by Peter Scott could be your ally. Its integration of print and digital content offers a dynamic way to digest information. You'll appreciate how it doesn't assume prior knowledge, breaking down complex concepts into bite-sized, manageable pieces, perfect for anyone who needs a clear and practical introduction to accounting.
Employee Training and Development - Thryft
Raymond A. Noe | Mcgraw-hill Education

Employee Training and Development

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Goodreads rating: 3.68

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In stock: Like New

If you are looking to enhance your company’s performance through effective employee training, this book is tailor-made for you. Raymond A. Noe presents a detailed exploration of the latest strategies in training and development, making it an invaluable resource for HR professionals and managers committed to employee growth.
Project Management - Thryft
Matthew Bachelor | Harpercollins Reference Hbacks

Project Management

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Goodreads rating: 3.47

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In stock: Well Read

This book is a must-read for anyone looking to improve their project management skills. With insights from top professionals, it provides practical tips and techniques for streamlining your workflow and achieving success. Readers will appreciate the book's clear, concise writing style, as well as its focus on actionable advice that can be implemented immediately.
How To Get The Best Deal - The Savvy Consumer's Guide To Spending Less And Getting More - Thryft
Sue Hayward | Prentice Hall

How To Get The Best Deal - The Savvy Consumer's Guide To Spending Less And Getting More

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Recommendation: If you've ever felt clueless when it comes to dealing with shops and companies, or if you're tired of feeling ripped off and not getting the level of service you deserve, then "How To Get The Best Deal" is the book for you. This comprehensive guide covers everything from the psychology of shopping to tips and tricks for haggling and bargaining, ensuring that you always pay the lowest price and get the best possible service. With this book, you'll develop the right mindset to become a clued-up, savvy consumer, saving yourself time, money, and stress. Get ready to shop smarter and get the best deal every time!
Workouts and Turnarounds II: Global Restructuring Strategies for the Next Century: Insights from the Leading Authorities in the Field - Thryft

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If you're navigating the choppy waters of corporate restructuring, this book could be your compass. It is penned by one of the leading authorities in the field, offering practical, battle-tested strategies for revitalizing troubled companies. As you dive into the insights of various industry experts, you'll gain the foresight needed to steer your company towards calmer seas. Whether you're a CEO or a stakeholder in a distressed firm, the detailed coverage and real-world case studies in this guide could make a critical difference in your decision-making process.
Project Management - Thryft
Harvey Maylor | Pearson

Project Management

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Goodreads rating: 3.96

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In stock: Very Good

If you're aiming to sharpen your project handling skills or you're new to the field and want a reliable guide, "Project Management" by Harvey Maylor is a solid pick. The book resonates with its academic rigor yet remains accessible, making it a multipurpose tool for both educational settings and professional development. With this book in your hands, you're not just reading about project management; you're equipped to apply best practices to real-world scenarios.
Program Evaluation : Alternative Approaches and Practical Guidelines - Thryft
Blaine R. Worthen, James R. Sanders  | Longman Pub Group

Program Evaluation : Alternative Approaches and Practical Guidelines

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Goodreads rating: 3.14

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In stock: Well Read

This book provides a comprehensive overview of evaluation in all fields, including its history, concepts and current debates. It presents practical guidelines and alternative approaches that can be used for program evaluation with ease. Recommended for researchers and educators looking for a thorough understanding of evaluation practices.
How to Grow When Markets Don't - Thryft
Adrian J. Slywotzky, Richard Wise, Karl Weber  | Warner Business Books

How to Grow When Markets Don't

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Goodreads rating: 3.53

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If you're feeling stuck in your business, contemplating how to move forward in a competitive, saturated market, this might be the flashlight in the dark you're looking for. Slywotzky delves into case studies and strategies that real world companies have used to innovate and create new demand, potentially a game changer for your strategic planning.
Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples | John Wiley &sons

Presentations Plus : David Peoples' Proven Techniques

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Goodreads rating: 3.75

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Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.
How to Master the Art of Listing and Selling Real Estate - Thryft
Tom Hopkins | Prentice Hall Press

How to Master the Art of Listing and Selling Real Estate

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Goodreads rating: 4.04

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In stock: Very Good, Well Read

If you're just starting or striving to improve in real estate, Tom Hopkins' book provides a valuable mentor in print. The strategies covered aren't just theoretical—they're tried and true, distilled from Hopkins' own successful career. You'll get tangible tips, from getting listings to closing deals, all in a way that's straightforward and effective. It's a resource that can help you become the top salesperson you aim to be.
Facebook Marketing					Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

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Goodreads rating: 3.25

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Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Jobshift: How to Prosper in a Workplace Without Jobs
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If you've ever felt anxious about job security, "Jobshift" by William Bridges offers compelling insights. It's not just a gaze into the crystal ball of employment's future; it's practical wisdom for adapting to an evolving work world. Bridges presents a fresh perspective, crucial for anyone looking to thrive professionally amidst the rise of short-term work and disappearing traditional jobs.
Ultimate Guide to Network Marketing : Your Step-by-step Guide to Wealth - Thryft
Russ Paley | Career Pr Inc

Ultimate Guide to Network Marketing : Your Step-by-step Guide to Wealth

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Goodreads rating: 4.8

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This book is a must-read for anyone looking to achieve financial success through network marketing. Russ Paley provides a step-by-step guide that guarantees to lead you down the road to wealth. His methods, which have already worked for thousands of people, teach you how to pick the right networking company, prospect effectively, create duplication in your business, and maximize your income. With Paley's mentoring and training seminars, you'll be equipped with all the secrets to succeed in this field. Get ready to embark on your journey to financial freedom!

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.