Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Disneywar : The Battle For The Magic Kingdom - Thryft
James B. Stewart | Simon & Schuster

Disneywar : The Battle For The Magic Kingdom

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Goodreads rating: 4.09

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If you're fascinated by the contrast between Disney's public image and the intense boardroom struggles it went through, this book is a revelation. James B. Stewart provides a gripping tale of corporate battles at one of the world's most beloved entertainment companies, making it a must-read for those interested in the intersection of entertainment and business.
Help Them Grow or Watch Them Go: Career Conversations Employees Want

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If you're a busy manager, "Help Them Grow or Watch Them Go" understands your time constraints and offers a practical alternative to the traditional, time-consuming career development processes. Imagine having a toolkit that simplifies engaging with your employees, helping you foster their growth within the normal flow of work. This book is that toolkit, filled with actionable advice, conversation templates, and real-world questions that can transform the way you develop talent and boost your team’s productivity and satisfaction.
The Manager and the Monk: A Discourse on Prayer, Profit, and Principles
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If you're feeling like the cutthroat world of business clashes with your personal values, "The Manager and The Monk" might just be the breath of fresh air you need. It's a conversation between two worlds – the corporate ladder and the tranquil monastery. This book offers unique perspectives on how to navigate the complex terrain of modern management while staying true to one's ethics and fostering sustainability. It's not just theoretical; it's a practical guide informed by real-world experience and deep spiritual insights.
Who Do We Choose to Be? Facing Reality, Claiming Leadership, Restoring Sanity
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If you're feeling a bit adrift in these turbulent times, "Who Do We Choose to Be?" could offer you a compass. Margaret Wheatley presents a powerful call to action for current and aspiring leaders to rise and shape a world that's losing its sanity. It's a book that instills hope and turns the idea of leadership into a beacon of light for those who aspire to make a positive difference. It's not just a book; it's a movement you'd want to be part of.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption

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If you're feeling the ground shifting under your business, McQueen's book could serve as your anchor. It's like having a futuristic crystal ball that not only forecasts disruption but also hands you the tools to dodge it. Think of it as building an adaptable business fortress, with you being the architect armed with insight and strategy. This read is particularly essential now because lining up your defenses early can make all the difference – and McQueen’s guide is a comprehensive blueprint to doing just that.
Hostage at the Table : How Leaders Can Overcome Conflict, Influence Others, and Raise Performance - Thryft

Hostage at the Table : How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

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Goodreads rating: 4.08

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Recommended for business leaders seeking to improve communication. This book offers valuable insights and techniques for negotiating and managing conflicts that can be applied to personal and professional relationships. Kohlrieser provides concrete examples and step-by-step guidance on how to approach difficult conversations and build trust, making this book a valuable resource for anyone seeking to improve their communication and leadership skills.
Intelligent Disobedience: Doing Right When What You're Told to Do Is Wrong
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If you've ever felt the pressure to conform to something you disagreed with, "Intelligent Disobedience" could be your compass for integrity. It's not just about saying no, but about when and why your 'no' can be the most ethically powerful word you utter. Embrace Chaleff's perspective to navigate the complex moral dilemmas you might face, and feel reinforced by his insightful examples. It's a read that could change how you see your responsibilities to yourself and to others.
Beyond Measure: The Big Impact of Small Changes
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"Beyond Measure" could be a brilliant pick if you're keen on understanding how seemingly trivial adjustments within a workplace can lead to substantial success. If you're tired of over-the-top transformation plans that fail, Margaret Heffernan’s insights on tiny tweaks will resonate with you. Her real-world anecdotes and sharp observations might just be the catalyst for positive change in your professional environment.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

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Goodreads rating: 3.71

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This book is a must-read for anyone concerned about the current state of leadership. With Iacocca's firsthand experience and passion, he takes readers on a journey to answer the crucial question of our time: Where have all the leaders gone? Through his outrage and insights, he delivers an urgent wake-up call, challenging us to reexamine the qualities and actions of true leaders. Brace yourself for a thought-provoking read that will leave you inspired to take action and demand effective leadership in today's world.
The Speed of Trust: The One Thing That Changes Everything

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If you're in a leadership position or simply aim to cultivate a more trusting and efficient atmosphere in your work or personal life, "The Speed of Trust" might be an enlightening read for you. Covey dives deep into how trust can streamline processes and improve efficiency, potentially reshaping your approach to relationships and project management. He makes a compelling case for trust as a tangible asset, not just a soft skill, which could help you foster stronger bonds and a more responsive, agile team or organization.
If you're aiming to sharpen your leadership skills and enhance your workplace dynamics, "Harvard Business Review Everyday Emotional Intelligence" is your go-to guide. It’s packed with research-backed insights and practical advice that digs into the 'how' and 'why' of emotional intelligence. With it, you can start making immediate changes that foster a more emotionally intelligent and harmonious work environment. This isn't just theory; it's about taking actionable steps towards personal and professional growth.
Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

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Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.
Have a Nice Conflict: How to Find Success and Satisfaction in the Most Unlikely Places
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This book might just change how you view and handle conflicts. It's not just about fighting fires; it's about preventing them. By diving into John's journey, you'll explore practical, relatable advice that's grounded in Relationship Awareness Theory. Applying these principles can not only defuse tensions at work and home but also lead to significant relationship improvements. Plus, the five-step framework provided is a game-changer for anyone looking to turn confrontations into constructive dialogues.
The Ten Roads to Riches: The Ways the Wealthy Got There - Thryft
Lara Hoffmans, Kenneth L. Fisher  | Wiley

The Ten Roads to Riches: The Ways the Wealthy Got There

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Goodreads rating: 3.64

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If you're curious about how people amass wealth, Ken Fisher's insights are gold. He doesn't just share tactics but stories, making the climb to financial success seem more like an adventure than a lecture. You might find yourself picking a road and getting your journey started.
Super Pumped: The Battle for Uber
Mike Isaac | W. W. Norton & Company

Super Pumped: The Battle for Uber

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Goodreads rating: 4.14

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Dive into the maelstrom of Uber's scandalous rise with 'Super Pumped.' It's a compelling read not just for tech enthusiasts or business strategists, but for anyone fascinated by the convergence of unbridled ambition and questionable ethics in the race to revolutionize an industry. Mike Isaac has meticulously researched this saga, giving a raw look at the chaos behind the tech curtain.
What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

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Immerse yourself in Gary Hamel's vibrant roadmap to organizational success amidst a turbulent business landscape. "What Matters Now" is beyond conventional—it challenges you to dismantle old capitalism paradigms in favor of creativity and adaptability. Ideal for forward-thinkers looking to lead with vigour and reinvent the workplace, it's a catalyst for transformation in an age of continuous, and often daunting, innovation.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

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Goodreads rating: 4.02

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Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
The Leader, the Teacher & You: Leadership Through the Third Generation

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If you're serious about honing your leadership skills, "The Leader, The Teacher & You" should be on your reading list. It's not every day that a leader of Lim Siong Guan's caliber distills a lifetime of high-stakes leadership into accessible insights. With a focus on empowering others and a backdrop of Singapore's incredible growth story, this book is as much a practical guide as it is a source of inspiration for existing and aspiring leaders across all sectors.
Giving: How Each of Us Can Change the World - Thryft
Bill Clinton | Knopf Publishing Group

Giving: How Each of Us Can Change the World

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Goodreads rating: 3.45

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If you're feeling the weight of the world's troubles and wondering how you could possibly make a difference, "Giving" by Bill Clinton might just be the torch to light your way. This book not only shares motivating tales of individual and collective philanthropy but also empowers you with the understanding that your contributions – no matter the size – can spark significant change. Clinton’s narrative is a compelling reminder that we each hold the potential to ignite hope and help dreams take flight.
Sim Kee Boon: The Business Bureaucrat
Leanne Sim, Shi Ping Low  | Landmark Books

Sim Kee Boon: The Business Bureaucrat

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Goodreads rating: 4.4

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Sim Kee Boon was instrumental in transforming Singapore from a fledgling post-colonial economy to a global powerhouse. His tale is inspiring, reflecting a blend of strategic government planning and entrepreneurial vigor that redefined the role of public service. Delving into his story, you'd witness the power of visionary leadership in action. If you're intrigued by the intersection of government and business and how it can drive a country forward, this is a must-read.
Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices
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If you're feeling like your business acumen needs a boost, this book lays out ancient military strategies in a way that's directly applicable to the business world. The tactful blend of historical wisdom with contemporary business scenarios serves as a practical guide. Whether you're a seasoned executive or an up-and-coming entrepreneur, the tactical insights could give you an edge in your strategic thinking and planning.
Giving: How Each of Us Can Change the World
Bill Clinton | Arrow Books

Giving: How Each of Us Can Change the World

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Goodreads rating: 3.45

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Whether you've thought about how you can contribute to the greater good or are looking for inspiration to start, Bill Clinton's "Giving" dives into the myriad ways we can make a difference. Personal anecdotes and success stories make this a heartfelt read, while practical advice gives you real avenues to begin your own journey of giving and changing the world. It could resonate deeply if you're inclined toward social causes and personal activism.
Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All

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If you're fascinated by resilience in the face of unpredictability, "Great by Choice" will resonate with you. Collins delivers insightful analysis on how some organizations not only survive but excel amidst turmoil. His evidence-based approach and real-world examples can offer you valuable strategies for your own business or personal growth, inspiring you to take on challenges with a new perspective.
Sun Tzu: War and Management
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If you're intrigued by the idea of blending ancient philosophy with contemporary management tactics, "Sun Tzu War and Management" could be your next great read. This isn't just for history buffs; it's for anyone driven to succeed in the cutthroat world of business. Think of it as a strategic manual that distills centuries-old wisdom into practical insights for today's corporate battles. Whether you're a manager, entrepreneur, or just someone fascinated by the parallels between military and corporate strategy, this book translates ancient tactics into modern success stories.
Lovemarks					The Future Beyond Brands - Thryft
Kevin Roberts | Power House Books

Lovemarks The Future Beyond Brands

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Goodreads rating: 3.85

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If you're involved in marketing or branding, "Lovemarks" by Kevin Roberts might just change the way you approach your business. Roberts proposes that the era of traditional branding is over, and that for a company to truly resonate with customers it must create 'Lovemarks' – brands that cultivate loyalty beyond reason. This book could reframe your understanding of consumer relationships, focusing on the emotional connections that genuinely engage customers for the long haul.
Fish - Thryft
John Christensen, Stephen C. Lundin, Harry Paul  | Hyperion

Fish

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Goodreads rating: 3.93

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If your daily grind at work feels uninspiring, "Fish!" might just be the book you need. It's not just another business guide; it's a short and engaging parable that infuses joy and energy back into the job. You'll find yourself rethinking the way you approach your tasks and interactions with colleagues. The simplicity behind its message is what has propelled millions to rethink their work-life attitude. Give it a read and watch the mundane turn meaningful.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft

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If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The 7 Minute Solution: Creating a Life with Meaning 7 Minutes at a Time - Thryft
Allyson Lewis | Atria

The 7 Minute Solution: Creating a Life with Meaning 7 Minutes at a Time

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Goodreads rating: 3.66

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If you're often overwhelmed by the tick-tock of the clock and hefty life goals sound like a distant dream, "The 7 Minute Solution" could be your game changer. Allyson Lewis brings you bite-sized strategies that aim to declutter not just your schedule, but also your mind. Imagine rewiring your daily routine, so every 7 minutes you spend is a step towards a more meaningful existence. This book is about transforming the every day, making it a perfect companion for anyone eager to make every minute count.
Jack - Thryft
Jack Welch | Headline Book Publishing Ltd

Jack

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Goodreads rating: 3.82

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Jack could be a good read for anyone aspiring to be a successful leader in the corporate world. The most unique and distinct feature of the book is its emphasis on a highly personal management style where each manager is appreciated individually, and the encouragement of candour. The book provides insight into Jack Welch's experiences as a CEO and how he revolutionized the culture of GE, making it a must-read for anyone interested in corporate leadership.
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
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If you're someone looking to hone your leadership skills and impact others, this read is like a compass for navigating the complex world of leadership. John C. Maxwell shares his extensive experience in a way that feels like having a personal mentor guiding you through essential, actionable leadership lessons. It's a treasure for aspiring leaders who want to deepen their understanding and practice of effective leadership.
Competitive Strategy: Techniques for Analyzing Industries and Competitors

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If you're keen on sharpening your business acumen, Michael E. Porter's "Competitive Strategy" might be a game-changer for you. It's not just any strategy guide; it delves into the competitive forces that shape industries, offering you the tools to craft powerful strategies. This book could help you understand the landscape you're operating in and potentially transform the way you approach competition and profitability.
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Joseph A. Michelli | Mcgraw Hill

The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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Goodreads rating: 3.96

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If you're looking to infuse your business or work culture with a dose of innovation and customer-centric focus, "The Zappos Experience" lights that path. Joseph Michelli has distilled the essence of the corporate giant's success into actionable principles. Diving into this book, you can virtually walk the halls of Zappos, learn from their unique ethos, and perhaps even transform your own business's approach to success that resonates with employees and consumers alike.
The Talent Code: Greatness Isn't Born, It's Grown
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COYLE DANIEL | Arrow

The Talent Code: Greatness Isn't Born, It's Grown

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Goodreads rating: 4.04

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The Talent Code is a must-read for anyone who wants to understand how talent is really developed. Through fascinating stories of musicians, athletes, and individuals from all walks of life, Coyle takes readers into the mind-bending world of skill acquisition. This book shows that greatness isn't innate - it's the result of hard work and deliberate practice. The most unique and distinctive feature of this book is its practical advice on how to improve one's own abilities, no matter how much you think you have reached your limits.
Youtility
Jay Baer | Portfolio

Youtility

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Goodreads rating: 3.99

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Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

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If you're setting sail in the startup world, the currents of venture capital can be treacherous. "Venture Deals" is your navigation chart. Feld and Mendelson map out not just the dry terrain of Term Sheets but also the human ecosystem that animates venture financing. Exciting for aspiring entrepreneurs and founders, it’s like having experienced captains whispering over your shoulder, steering you away from the reefs of financial injury.
Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

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Goodreads rating: 3.63

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"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

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If you're intrigued by the power of creativity in marketing, "Hey, Whipple, Squeeze This" could be your new favorite read. Luke Sullivan offers a witty and informative dive into the advert world, blending historical perspectives with contemporary insights, especially into digital realms. It's a must-read for anyone aspiring to craft ads that strike a chord and actually sell — a bridge between art and commerce in the quirkiest, most enlightening way.
The Art of Significance: Achieving the Level Beyond Success
Dan Clark | Portfolio

The Art of Significance: Achieving the Level Beyond Success

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Goodreads rating: 3.74

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If you've ever felt like there's a pinnacle beyond the typical success narrative, Dan Clark's "The Art of Significance" could inspire you. This book isn't just about reaching goals; it's about elevating your pursuit to impact your life and those around you meaningfully. It nudges you toward fulfillment that lasts beyond the fleeting high of achievements, aligning happiness with a profound sense of purpose.
The Dilbert Principle - Thryft
Scott Adams | Harper Business

The Dilbert Principle

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Goodreads rating: 3.86

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The Dilbert Principle provides a hilarious yet accurate commentary on the absurdities of corporate America. With relatable characters like Dilbert, readers will laugh out loud at the ridiculousness of management fads, bureaucracy, and performance reviews. Scott Adams uses clever humor and satire to expose the dysfunctional culture of the modern workplace, making this book a must-read for anyone who has ever worked in an office setting.
Do More Faster: Techstars Lessons to Accelerate Your Startup

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If you're intrigued by startup culture and want to avoid common pitfalls, "Do More Faster" is like having a roundtable with the pros. Brad Feld and David Cohen, along with other experts, offer a condensed mentorship experience, providing insights that mirror what TechStars participants receive. If you're looking to absorb tried-and-true advice that has a track record of success, this book could be your crash course.
Difficult Conversations: How to Discuss What Matters Most
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If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World

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If you've ever felt that you could be more, do more, achieve more, "The Leader In You" serves as a compelling catalyst for personal transformation. It's a treasure trove of wisdom, drawing from influential figures and timeless Carnegie principles, empowering you not only to refine your leadership abilities but also to create a more fulfilling and productive life. The strategies within, honed from years of successful application, could be the spark that ignites your journey to effectively navigating the complexities of modern leadership and teamwork.
The Open Organization: Igniting Passion and Performance

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If you find traditional management strategies outmoded and feel that a transformative approach to leadership is necessary to keep up with the digital era, "The Open Organization" is an essential read. Jim Whitehurst delves into the principles of an open organization using Red Hat as a prime example, offering insights that can help you foster a culture of transparency and rapid innovation within your own team. It's not just theory; it's a practical guide that's peppered with real-world examples, perfect for anyone seeking to lead with a collective and progressive mindset.
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't

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If you're eyeing that corner office or managing a team, "Know-How" by Ram Charan could become your playbook. Charan cuts through the fluff of leadership mystique and charismatic traits, drilling down to the core skills that really make a difference. It’s a no-nonsense guide that champions the value of practical know-how over mere rhetoric — perfect for the pragmatic leader in you.
Power of Discipline - 7 Ways It Can Change Your Life - Thryft
Brian Tracy | Simple Truths

Power of Discipline - 7 Ways It Can Change Your Life

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Goodreads rating: 3.75

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If you're looking for a guide that can truly transform your day-to-day living, then "The Power of Discipline" could be that beacon. Brian Tracy not only gives you the theoretical implications of discipline but also provides practical ways to apply it across various critical aspects of life. By focusing on goal setting, time management, and personal accountability, among others, this book becomes an invaluable tool for anyone aspiring to achieve excellence and ensure that their life is not a series of missed opportunities but a tapestry of achieved milestones.
The Goal: A Process of Ongoing Improvement
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"The Goal" isn't just a book; it's a thought revolution in the way one perceives and approaches business challenges. If you're struggling with efficiency or need a fresh perspective on problem-solving within your enterprise, Goldratt's tale provides both an engaging narrative and a practical framework to analyze and improve your processes. It's a game-changer for managers and entrepreneurs alike.
Innovation and Entrepreneurship: Practice and Principles - Thryft
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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Goodreads rating: 4.07

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This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.
The Chinese Martial Code: The Art of War of Sun Tzu, The Precepts of War by Sima Rangju, Wu Zi on the Art of War

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If you’re intrigued by the intersection of ancient wisdom and modern tactics, "The Chinese Martial Code" might just be your next great read. It's not just a collection of historical texts; it’s a guide that resonates with contemporary strategists and leaders. Imagine applying Sun Tzu's battlefield insights to today's corporate challenges – that's the kind of versatile thinking this book encourages. Plus, with annotations for context and translations in Pinyin, it's a valuable resource for both enthusiasts of Chinese history and those seeking a competitive edge in life or business.
Who Says Elephants Can't Dance? - Thryft
Louis V. Gerstner Jr. | Harper Business

Who Says Elephants Can't Dance?

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Goodreads rating: 3.9

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In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision." Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
Adkar: A Model for Change in Business, Government and Our Community
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