Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Vince Molinaro
|
Wiley
The Leadership Contract: The Fine Print to Becoming an Accountable Leader
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Goodreads rating: 3.73
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This book is a must-read for anyone who aspires to be a truly accountable leader. It offers a practical framework that helps you step up and commit to exceptional leadership. It emphasizes the importance of making a conscious decision to lead and provides insights on effective mindset and practices. What sets this book apart is its focus on leadership accountability and the encouragement to put your commitment in writing through a leadership contract. It challenges you to be deliberate, decisive, and inspirational in your leadership approach. If you're ready to take your leadership to the next level and make a meaningful impact, this book is for you.
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Daniel Susskind, Richard Susskind |
Oxford
University
Press
The Future of the Professions: How Technology Will Transform the Work of Human Experts
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If you're both intrigued and perhaps a bit concerned about how AI and technology will reshape the job landscape, "The Future of the Professions" is a crucial read. It's not just speculation; the Susskinds back their views with solid research across various fields, making it a thought-provoking analysis for anyone interested in the intersection of work, technology, and society. This book might change how you view your job's future, and it's a fascinating roadmap of what to expect as we tread into an increasingly automated world.
Callum Laing
|
Rethink
Press
Progressive Partnerships: The Future of Business
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Goodreads rating: 4.14
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If you're aiming to accelerate your company's growth trajectory, "Progressive Partnerships: The Future of Business" could be a valuable asset in your entrepreneurial toolkit. Callum Laing dives into the how-tos of forging beneficial collaborations, but it's the emphasis on making partnerships come to you that could change the game for your business endeavors. This book holds the potential to transform your approach to strategic networking and partnerships.
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Arbinger Institute
|
Berrett-koehler
Publishers
Leadership and Self-Deception
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Imagine discovering a hidden path to improving not only your leadership skills but also your personal life. "Leadership and Self-Deception" isn't just about professional development; it's a transformative journey that unravels the self-deception affecting our actions and relationships. With a compelling narrative, it's like looking into a mirror that reveals the traps we set for ourselves and offers a way out. It's engaging, and the insights you'll gain could be the key to unlocking a more authentic and effective you.
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Joe Pulizzi
|
Mcgraw
Hill
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
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Goodreads rating: 3.97
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If your pulse quickens with the promise of marketing that resonates and connects deeply with your audience, Joe Pulizzi's "Epic Content Marketing" should be on your radar. Rather than bombarding customers with forgettable content, Pulizzi details a better path: crafting content so valuable and engaging that customers can't help but be drawn in. It's perfect for those seeking a transformation in their approach to marketing, loaded with actionable advice backed by compelling case studies. This book is like a GPS for navigating the content marketing landscape—and it's geared towards getting you results.
Damian Hughes
|
Macmillan
Uk
The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership
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Goodreads rating: 4.12
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If you're passionate about sports and keen to translate that into leadership excellence, "The Five Steps to a Winning Mindset" could be a slam dunk for you. Damian Hughes lays out relatable principles that harness the dynamism and strategy of sports to empower your professional or personal leadership journey. It's not just about managing a team; it's about sculpting an environment that breeds success, where every story and emotion plays a critical role. This book could help you elevate your game in management and teamwork.
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Spencer Johnson
|
Atria
Books
Peaks and Valleys: Making Good and Bad Times Work for You—At Work and in Life
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Peaks and Valleys could be a great read for those who are struggling to cope with the ups and downs of life. The book explains how to approach challenges with a more resilient mindset as opposed to turning punitive with oneself, and teaches a mindset which is accepting towards the ebbs and flows of life. The book is an engaging story full of inspiring lessons that will bring hope and guidance to those navigating through tough times.
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Geoffrey A. Moore
|
Diversion
Books
Zone to Win: Organizing to Compete in an Age of Disruption
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Goodreads rating: 3.86
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If you're immersed in the high-tech industry or lead a company facing the whirlwinds of technological change, "Zone to Win" is tailored for you. Moore draws from a rich history of advising tech giants, delivering a blueprint to not just survive but excel amidst marketplace disruption. It's like having a seasoned mentor explain how to pivot and capitalize on innovation—indispensable for today's corporate strategists.
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Stephen R. Covey
|
Simon
&
Schuster
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
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Goodreads rating: 4.16
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This book is a must-read for anyone looking to transform their life and achieve success. With powerful lessons on personal change, it offers practical strategies to cultivate effective habits, empowering you to take control of your destiny. Stephen Covey's wisdom will inspire and guide you on a journey of self-improvement, helping you live a life of purpose and fulfillment. Get ready to unleash your full potential and become highly effective in all aspects of your life.
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Dale Carnegie
|
Pocket
Books
The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World
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Goodreads rating: 4.09
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If you've ever felt that you could be more, do more, achieve more, "The Leader In You" serves as a compelling catalyst for personal transformation. It's a treasure trove of wisdom, drawing from influential figures and timeless Carnegie principles, empowering you not only to refine your leadership abilities but also to create a more fulfilling and productive life. The strategies within, honed from years of successful application, could be the spark that ignites your journey to effectively navigating the complexities of modern leadership and teamwork.
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Li Hongwen
|
Lid
Publishing
Ren Zhengfei and Huawei: A Biography of One of China's Greatest Entrepreneurs
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Goodreads rating: 3.84
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If you're drawn to stories of innovation and corporate strategy, this biography will likely resonate with you. It takes you on a journey through the life of Ren Zhengfei, exploring the principles and tenacity that propelled Huawei to global prominence. Seeing into the mind of one of China's most impactful entrepreneurs could spark inspiration and deepen your understanding of the rapidly evolving tech landscape.
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Joe W. Forehand, George Kohlrieser |
Jossey-bass
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
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Goodreads rating: 4.07
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If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
![Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz - Thryft](http://thryft.ph/cdn/shop/files/21067867.jpg?v=1717695766&width=320)
Jochen Wirtz, Christopher Lovelock |
Pearson
Education
Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz
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This book is a must-read for anyone studying or working in the field of service marketing. With its global perspective, it provides strategic insights that are especially relevant to those operating in international markets. The authors have structured the book around a marketing framework that reflects the current trends and challenges in the industry. Whether you're a student looking to gain a deeper understanding of services marketing or a professional seeking practical guidance, this book will equip you with the knowledge and tools you need to succeed in the global marketplace.
Viktor Mayer-Schönberger, Thomas Ramge |
Basic
Books
Reinventing Capitalism in the Age of Big Data
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Goodreads rating: 3.34
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If you're intrigued by how technology reshapes economies, "Reinventing Capitalism in the Age of Big Data" will feed your curiosity. It's a thought-provoking glimpse into a future where data supplants traditional currency and small players disrupt established markets. Dive into this roadmap of data-driven revolution to discover how it might herald a wave of innovation or unanticipated challenges.
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John Dalla Costa
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Prentice-hall
Canada
Meditations on Business: Why Business as Usual Won't Work Anymore
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If you're feeling restless with traditional business models and suspect there's a deeper way to approach capitalism, this book could invigorate your thoughts. John Dalla Costa's reflections advocate for profound change in business ethics and practices, making it a stirring read for anyone interested in business sustainability and corporate responsibility.
David Meerman Scott
|
Wiley
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
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Goodreads rating: 3.89
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If you're struggling to connect with the digital-age consumer, this book is for you. David Meerman Scott offers a trove of fresh insights on how to engage customers real-time, use data smartly, and tell captivating stories to grow your business. Think of it as your navigation system for the modern market's rapid currents, helping you to stay afloat and sail ahead of the competition.
Lee Iacocca
|
Scribner
Where Have All the Leaders Gone?
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Goodreads rating: 3.71
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As someone intrigued by leadership and its impact on society, you'll find Lee Iacocca's "Where Have All the Leaders Gone?" particularly compelling. Iacocca's storied career provides a backdrop for a candid exploration of what leadership—or the lack of it—means for America. His conversations with influential figures add color and depth, offering an enlightening perspective for anyone concerned about the current and future state of leadership in our nation.
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M. Tamra Chandler, Dave Ulrich |
Berrett-koehler
Publishers
How Performance Management Is Killing Performance—And What to Do About It
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Goodreads rating: 3.72
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If the very idea of annual performance reviews sends a shiver down your spine, Tamra Chandler's approach will be a breath of fresh air. This book challenges the dread of traditional performance management and reconceptualizes it as a positive, individualized process. It's an invitation to rethink how performance can be assessed to truly engage and develop employees, turning what's often a negative experience into a growth opportunity. Whether you're a manager looking to inspire your team or an HR professional seeking to overhaul outdated systems, this book offers a flexible and human-centric framework that will resonate with modern workplace values.
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Marcus Buckingham, Curt Coffman
First, Break All the Rules: What the World's Greatest Managers Do Differently
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If you're looking to shake up your managerial style, "First, Break All the Rules" might be just what you need. It's an iconoclastic guide that shuns conventional wisdom and illuminates how to tap into each employee's unique strengths. This book could change the way you lead your team, by focusing on what truly makes a great manager in the real world. Buckle up for a transformative leadership journey.
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Lawrence A. Cunningham, Warren Buffett |
The
Cunningham
Group
The Essays of Warren Buffett - Lessons for Corporate America
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Goodreads rating: 4.31
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If you're keen on investing or understanding corporate America through a seasoned expert's eyes, dive into 'The Essays of Warren Buffett.' It's not just a book; it's a mentorship in print, offering practical insights from decades of Buffett's shareholder letters. The updated content on pressing issues like CEO compensation and derivatives adds contemporary relevance, making it a solid choice for anyone serious about business acumen.
Robert M. Grant
|
Wiley
Contemporary Strategy Analysis and Cases : Text and Cases
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This book is a clear and concise guide to understanding the fundamental concepts of strategy, with a focus on practical applications. The author uses real-world examples to illustrate the theory and emphasizes the importance of reconciling conflicting business objectives. The book is ideal for MBA students and advanced undergraduates looking to develop a comprehensive understanding of strategic management.
Margaret J. Wheatley
|
Berrett-koehler
Publishers
Leadership and the New Science
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Goodreads rating: 4.1
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If you're intrigued by how innovative scientific concepts can revolutionize the way we understand and apply leadership, then "Leadership and the New Science" is right up your alley. Margaret Wheatley presents a fascinating blend of quantum physics and organizational management that's sure to provide fresh perspectives on empowerment and change, making it perfect for forward-thinking leaders seeking to evolve their approach to guiding others.
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"Emotional Intelligence" by Daniel Goleman is a game-changer, not only for those invested in personal development, but also for anyone looking to understand human behavior better. Goleman's rich examples and scientifically-backed insights give readers practical tools to improve their own emotional awareness and management. This could be a transformative read if you're aiming to thrive both personally and professionally by leveraging the power of emotions.
Verne Harnish
|
Selectbooks
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
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Goodreads rating: 3.97
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If you're at the helm of a growing business, this book is like a mentor in print form. Harnish offers practical, scalable habits that could help steer your company towards efficiency and increased value. Imagine tapping into the core principles that powered Rockefeller's success and tailoring them for today's competitive market—that's what you get here. Plus, it's not just theory; real-world case studies and actionable advice make it a handbook for business growth.
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If you ever feel paralyzed by the sheer volume of information we're bombarded with daily, "Eyes Wide Open" could be your guide. Noreena Hertz doesn't just identify the problem; she offers a practical roadmap for navigating through the noise. Her ten-step process pulls from diverse examples, which shows just how universally applicable her advice is. As a book-keeper, I've seen readers appreciate how Hertz empowers them to become more discerning and assertive in their decisions.
Nigel Botterill, Martin Gladdish |
Capstone
Build Your Business In 90 Minutes A Day
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Goodreads rating: 3.72
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If you've ever felt short on time but full of entrepreneurial spirit, "Build Your Business In 90 Minutes A Day" might be your playbook. Nigel Botterill, with a track record of creating multimillion-pound businesses, alongside Martin Gladdish, turns the overwhelming into the manageable. This book demystifies the idea that significant progress demands large blocks of time. Instead, they spotlight the profound impact of consistent, focused action—even if it’s just for 90 minutes a day. It's an appealing read for anyone looking to squeeze productivity out of every day while balancing an already busy life.
John C. Bogle
|
Yale
University
Press
The Battle for the Soul of Capitalism
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Goodreads rating: 3.82
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If you've ever been concerned about where your investments are really going, "The Battle for the Soul of Capitalism" is a book that can resonate with you. John C. Bogle, a finance pioneer, isn't just theorizing; he's spent his life in the investment trenches. His insights could alter how you perceive the responsibilities of financial guardians and the rights of investors like yourself.
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Joseph Grenny, Kerry Patterson, David Maxfield |
Mcgraw-hill
Influencer: The New Science of Leading Change
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If you've ever felt the itch to lead, to influence, or to steer things in a better direction, "Influencer" can be your guide. It's not just theory; it's a practical playbook for anyone, in any situation, to effect meaningful and lasting change. The authors dive deep into real-world examples, distilling the essence of influence into strategies that can be applied to your personal, business, or social endeavors. It's about becoming the change-maker you aspire to be.
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Harvard Business Review, Daniel Goleman, Richard E. Boyatzis |
Harvard
Business
Review
Press
Harvard Business Review Everyday Emotional Intelligence: Big Ideas and Practical Advice on How to Be Human at Work
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If you're aiming to sharpen your leadership skills and enhance your workplace dynamics, "Harvard Business Review Everyday Emotional Intelligence" is your go-to guide. It’s packed with research-backed insights and practical advice that digs into the 'how' and 'why' of emotional intelligence. With it, you can start making immediate changes that foster a more emotionally intelligent and harmonious work environment. This isn't just theory; it's about taking actionable steps towards personal and professional growth.
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Sun Tzu, Jessica Hagy |
Workman
Publishing
Company
The Art of War Visualized: The Sun Tzu Classic in Charts and Graphs
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Goodreads rating: 3.57
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Imagine the time-honored wisdom of Sun Tzu in a fresh, accessible format. Hagy’s innovative diagrams and visuals distill complex ideas into clear, engaging graphics. This book invites both the visually inclined and the strategically minded, making a classic text exciting and approachable. If you enjoy learning visually and appreciate a new spin on old wisdom, you may find yourself captivated by each page of "The Art Of War Visualized."
Project Management Institute
|
Project
Management
Inst
Project Management Body of Knowledge Guide
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Goodreads rating: 3.7
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The PMBOK guide is an excellent resource for anyone looking to learn about project management. It provides a standardized language that aids readers in understanding key concepts. The guide also includes new and improved data flow diagrams that help clarify the inputs and outputs for each process. One unique feature of the guide is the emphasis placed on how Knowledge Areas integrate within each process group, making it easier to understand how a project progresses from start to finish. Additionally, the guide includes two new processes: Identify Stakeholders and Collect Requirements, which are necessary skills for any project manager to have. Overall, the PMBOK guide is a valuable resource for both new and experienced project managers alike.
Scott Adams
|
Boxtree
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions
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Dive into "The Dilbert Principle" to unearth the laughable truth lurking in the cubicles of corporate offices. Scott Adams's piercing wit captures the idiosyncrasies of your workday, resonating with anyone who's felt the brunt of managerial mishaps. With sidesplitting cartoons alongside, this book serves as a humorous balm for the soul of the modern office worker.
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Duff Mcdonald ( DA FU MAI KE TANG NA )
|
Simon
Schuster
The Firm: The Story of McKinsey and Its Secret Influence on American Business
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Goodreads rating: 3.75
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If you're interested in the unseen forces shaping the corporate landscape, "The Firm" is a compelling read. Duff McDonald offers an in-depth look at McKinsey & Company's vast influence on American business. The book serves as a fascinating exploration of how a single consultancy can be both a beacon of success and a participant in controversial failures. It's a must-read for anyone curious about the power structures within the modern economy.
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Mitch Joel
|
Business
Plus
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Jerold Zimmerman
|
Mc
Graw
Hill
Education
(uk)
Accounting for Decision Making and Control
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This book is a must-read for anyone looking to gain a comprehensive understanding of accounting and its role in decision-making. With its clear and practical approach, it simplifies complex concepts and equips readers with the tools needed to make informed business decisions. Whether you're a student, professional, or entrepreneur, this book is an invaluable resource that will enable you to apply accounting principles effectively and drive success in your endeavors.
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Jonathan Rosenberg, Alan Eagle, Eric Schmidt |
John
Murray
How Google Does It
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If you're fascinated by how a small startup grew into a tech giant, "How Google Does It" is your window into that world. Schmidt and Rosenberg pull back the curtain on Google's success, sharing insights that are as empowering as they are strategic. It's like having a seasoned mentor explain not only what makes Google tick but also how you might apply these lessons in your own ventures or career.
Erik W. Larson
|
Mcgraw
Hill
Higher
Education
Project Management: The Managerial Process (Int'l Ed)
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Goodreads rating: 3.71
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This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.
Gerry Johnson, Kevan Scholes, Richard Whittington |
Pearson
Exploring Strategy Text & Cases
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If you're looking to steer your business or understand the maneuvers behind successful organizations, "Exploring Strategy Text & Cases" could be your compass. This book doesn't just throw jargon your way; it uses real-world examples, like Apple, to break down complex strategic concepts. By the time you turn the last page, you'll probably be viewing your business challenges through an informed, strategic lens.
Tim Harris, Julie Harris |
Benbella
Books
Harris Rules: A Real Estate Agent's Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free
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Harris Rules is a practical guide for real estate agents, teaching them actionable and proven rules of engagement, how to control their mindset, ideal schedule, lead generation, and listing process to succeed in the industry and achieve financial freedom. It covers tricky topics with frankness and provides case studies and resources for the highly motivated agent.
Courtland L. Bovée
|
Pearson
Education
Business Communication Today: Global Edition
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Business Communication Today: Global Edition provides real-world training for the business world of today and tomorrow. One of its most distinctive features is its up-to-date coverage of the social communication model, which is redefining business communication and reshaping the relationships between companies and their stakeholders. It also comes with an online study tool, mybcommlab, which can help students transform into polished professionals. This book is a great choice for students who want to prepare themselves for the complexities of the modern business world.
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Roman Pichler
|
Addison-wesley
Educational
Publishers
Inc
Agile Product Management With Scrum: Creating Products That Customers Love
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Goodreads rating: 3.83
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If you're steeped in the intricate world of product management, or simply a Scrum enthusiast looking to deepen your understanding of the product owner's role, Roman Pichler's guide is an essential addition to your professional library. It offers pragmatic insights and real-world examples that can transform the way you think about creating products. The practical advice on overcoming common challenges will be especially valuable, guiding you to excel in the dynamic environment of Scrum-based product development.
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Gary Hamel
|
Jossey-bass,
An
Imprint
Of
Wiley
What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
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Goodreads rating: 3.93
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Immerse yourself in Gary Hamel's vibrant roadmap to organizational success amidst a turbulent business landscape. "What Matters Now" is beyond conventional—it challenges you to dismantle old capitalism paradigms in favor of creativity and adaptability. Ideal for forward-thinkers looking to lead with vigour and reinvent the workplace, it's a catalyst for transformation in an age of continuous, and often daunting, innovation.
Dan Lyons
|
Hachette
Books
Disrupted : My Misadventure in the Start-Up Bubble
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Goodreads rating: 3.91
Regular price
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If you've ever wondered what goes on behind the scenes in the fast-paced world of tech startups, "Disrupted" is a must-read. Dan Lyons takes you on a wild journey through the absurdities of Silicon Valley, from shower pod hook-ups to cryptic emails about "graduated" employees. With his razor-sharp wit and insider perspective, Lyons hilariously captures the culture clash between a middle-aged magazine writer and the youthful, idealistic HubSpot employees. Whether you're a tech enthusiast or just love a good laugh, you won't be able to put this book down.
Lewis C. Lin
|
Impact
Interview
Decode and Conquer: Answers to Product Management Interviews
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Goodreads rating: 4.08
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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
New
Daniel Priestley
|
Ecademy
Press
Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry
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Goodreads rating: 4.01
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If you have aspirations of fast-tracking your career and becoming a go-to person in your field, Daniel Priestley's book might just be your roadmap. It isn't about hard work over decades; it's about strategic moves you can make now. It's an insightful read especially if you're passionate about your industry and eager to make a mark quickly. This could be the guide that changes how you approach your career and influence.
New
Bethany; Elkind McLean
|
Viking
The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
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Goodreads rating: 4.21
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If you're intrigued by the complexities of a corporate implosion and the intricacies of financial scandal, "The Smartest Guys in the Room" is your window into Enron's labyrinth. McLean and Elkind offer more than just an account; they lay out a riveting drama with vivid characterization of those at the helm of deception. This isn't just a business book; it's a voyeuristic glimpse into a world of hubris and downfall that reads like a thriller.
New
Stephen M.R. Covey, Rebecca R. Merrill |
Free
Press
The Speed of Trust: The One Thing That Changes Everything
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Goodreads rating: 3.97
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This book is recommended for anyone who wants to understand the importance of trust in personal and professional relationships. Stephen M R Covey explains how trust is the single most critical component of a successful leader and organization. The book offers insight into how to establish trust intentionally and how it can dramatically improve personal and professional success. The author's afterword discusses ten key reasons why trust is more relevant now than ever before, making this book a must-read for anyone looking to excel in today's world.
New
Jeffrey M. Hiatt
|
Prosci
Research
Adkar: A Model for Change in Business, Government and Our Community
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Goodreads rating: 3.84
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If you're navigating change within an organization or spearheading a new initiative, "ADKAR: A Model for Change in Business, Government and our Community" is a guiding light. Its strength lies in transforming the complex nature of change into a simple, actionable framework. The ADKAR model cuts through the noise, giving you practical tools to understand and leverage each step of the change process, ensuring your efforts are not part of the majority that fall short. This book is a precious resource for anyone serious about managing change effectively.
The Wide Lens : A New Strategy for Innovation
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Goodreads rating: 4.15
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"The Wide Lens" is a great read for anyone interested in the realm of innovation. Ron Adner stresses an important message through his writing - it isn't enough to just focus solely on one's own innovations as it could lead to failure. He uses multiple examples to drive this message home, including Michelin with run-flat tires. Adner provides new perspectives and frameworks to increase the success of innovation, making "The Wide Lens" a must-read for anyone in the business world seeking innovative success.
Mark N.K. Saunders
|
Pearson
Research Methods for Business Students
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Goodreads rating: 3.91
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This book is essential for anyone pursuing research, providing comprehensive guidance from topic selection to data collection and analysis. The book includes real-life case studies and examples, making it easy to apply learnings to practical research projects. Students will benefit from the book's clear definitions and checklists, which provide step-by-step guidance throughout the entire process. Overall, this book is a necessary tool for students pursuing business research.
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