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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Accounting and Finance for Non-Specialists - Thryft
Peter Atrill | Pearson Education

Accounting and Finance for Non-Specialists

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Goodreads rating: 3.82

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If you find yourself befuddled by financial terms and numbers, "Accounting and Finance for Non-Specialists" could be your lifesaver. It eases you into the world of numbers and their crucial role in shaping business decisions without overwhelming you with jargon. It's like having a knowledgeable friend patiently explain the financial ropes, paving the way for those 'aha' moments when complex concepts click. The addition of real-examples gives you the chance to see theories in action, reinforcing learning in a way that feels practical, not just theoretical.
High-Profit Selling : Win the Sale Without Compromising on Price - Thryft
Mark Hunter | Amacom

High-Profit Selling : Win the Sale Without Compromising on Price

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Goodreads rating: 4.0

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In stock: Well Read

This book would benefit sales professionals who want to enhance their selling techniques through sustainable practices. Through insightful tips like active listening and matching products to customer needs, readers can learn to sell with the customer in mind, instead of just relying on discounts or short-term strategies. Mark Hunter advocates for profitable, value-adding sales that ensure customer satisfaction and long-term business success.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

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Goodreads rating: 3.41

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Talent Is Not Enough: Business Secrets for Designers - Thryft
Shel Perkins | Peachpit Pr

Talent Is Not Enough: Business Secrets for Designers

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Goodreads rating: 3.95

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In stock: Very Good

If you're a designer with an eye for detail in your work but maybe not as much in business, "Talent Is Not Enough" could really elevate your game. Imagine blending your creative prowess with solid business strategies that safeguard your interests and fuel your professional growth. From decoding the right career paths to mastering marketing—this book takes an undeniably visual and practical approach to help you turn your talent into a thriving enterprise.
The Escape Manifesto : Quit Your Corporate Job. Do Something Different! - Thryft
Escape the City | Capstone

The Escape Manifesto : Quit Your Corporate Job. Do Something Different!

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Goodreads rating: 4.06

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If you're feeling trapped in your 9-to-5 job, this book isn't just a ray of hope—it's your guide to breaking free. You aren't alone in wanting more from life than a predictable work routine. Let these authors be your mentors in navigating the leap from dissatisfaction to a fulfilling career path that aligns with your passions. Whether it’s starting a business, shifting careers, or embarking on adventure, "The Escape Manifesto" offers the inspiration and practical steps you're seeking.
OLE for Dummies - Thryft
Wallace Wang | John Wiley & Sons Inc

OLE for Dummies

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This book is a great resource for those interested in learning the basics of OLE programming. The step-by-step guide simplifies the process and helps beginners understand complex concepts with ease. The book's unique selling point is its emphasis on simplicity and accessibility, making it a must-read for anyone learning OLE programming. Readers will appreciate the clear and concise explanations and practical examples provided throughout the book.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

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Goodreads rating: 4.0

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour - Thryft
Peter Stanyer | Profile Books

Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour

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Goodreads rating: 3.31

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Whether you're curious about the stock market or looking to refine your investment skills, "Guide to Investment Strategy" offers a comprehensive look at the nuts and bolts of wealth management. Peter Stanyer gets to the heart of investor behavior, risk assessment, and strategic allocation of assets. Reading this, you'll gain insights that could help tailor your investment strategies to better fit your financial goals and avoid common pitfalls. It's like having a seasoned investment advisor speaking directly to you, demystifying financial strategies with real-world relevance.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Thryft
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Thryft

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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If you've ever wondered why giants like Blockbuster or Kodak fell, "The Innovator's Dilemma" is your roadmap to understanding the overwhelming forces of disruptive innovation. Christensen's insights could change how you view business strategy and innovation, shaping your perspective on modern market dynamics. It's essential reading for anyone invested in a firm's longevity or interested in the lifecycle of innovation.
The Success Formula: How Smart Leaders Deliver Outstanding Value
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If you're intrigued by the intersection of leadership and value generation, "The Success Formula" could really resonate with you. It's not just theoretical; the book promises insights gleaned from extensive interviews with over 80 organizations. This isn't about charismatic figureheads but about collective, evidence-driven approaches that get results for all stakeholders. The author's emphasis on value creation and stakeholder engagement might just be the shift in perspective you need to re-evaluate your organization's approach to strategy.
Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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Goodreads rating: 4.05

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In stock: Very Good

If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft

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If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
The Portable MBA in Management - Thryft
Allan R. Cohen | Wiley

The Portable MBA in Management

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Goodreads rating: 3.24

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In stock: Well Read

This book could be a good read for anyone interested in gaining practical knowledge about management principles and strategies. The Portable MBA in Management combines the latest theories and practices in leadership, negotiation, and organizational design. It offers valuable insights and tips to help you improve subordinate performance, develop effective negotiation skills, and navigate through organizational change. Whether you're an aspiring business leader or a seasoned executive, this book will equip you with the tools and knowledge to stay ahead of the competition. Happy reading!
Process Mapping And Management - Thryft
Sue A. Conger | Business Expert Press

Process Mapping And Management

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Goodreads rating: 4.5

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This book is a valuable resource for executives and graduate students looking to optimize their business processes. With practical techniques rooted in lean six sigma, readers can learn how to eliminate waste, improve efficiency, and evaluate automation methods. The inclusion of a call-center case study provides real-world examples that make the concepts easy to understand and apply. Whether you're seeking to simplify operations or drive organizational growth, Process Mapping & Management offers actionable strategies for success.
Misbehaving: The Making of Behavioral Economics - Thryft

Misbehaving: The Making of Behavioral Economics

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If you enjoy a mix of wit and wisdom, "Misbehaving" is your kind of read. Richard H. Thaler takes you on an entertaining journey through the world of behavioral economics, explaining why we often make irrational decisions. Thaler's engaging storytelling transforms complex economic concepts into understandable and relatable anecdotes. The laughs along the way are just a bonus.
In Search of Quality - Thryft
Stephen R. Covey | Executive Excellence Pub

In Search of Quality

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Goodreads rating: 3.71

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This book is a must-read for entrepreneurs who wish to gain a competitive edge through quality. Ken Shelton provides a comprehensive guide to how the search for quality changed global competition over the years. From the teachings of Deming to the latest tools and techniques employed to achieve quality, this book covers it all. The unique feature of this book is its detailed analysis of how a simple concept like quality transformed the global market.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction
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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
No More Consultants: We Know More Than We Think - Thryft
Geoff Parcell | Wiley

No More Consultants: We Know More Than We Think

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Goodreads rating: 3.36

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"No More Consultants" could resonate with you if you've ever felt that the solutions to your organization's challenges lie within your own team's collective expertise. This book empowers you to tap into that internal knowledge, offering practical tools to foster internal growth and self-reliance. You'll learn to value and utilize the capabilities you already possess, potentially saving money and improving efficiency by minimizing the need for external consultants. With real-world examples to demonstrate its points, it's a compelling read for any leader or manager looking to harness the power of internal resources.
Human Resource Excellence - An Assessment Of Strategies And Trends - Thryft
Edward E. Lawler | Stanford University Press

Human Resource Excellence - An Assessment Of Strategies And Trends

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Goodreads rating: 5.0

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This book could be a good read for someone interested in understanding how human resources can enhance organizational success. With comprehensive research and analysis, it presents the most current trends and strategies in HR, including the role of technology, data analytics, and HR's influence on strategy. It offers insights into the changing landscape of HR, making it an essential resource for professionals navigating the gig economy and harnessing the power of networks in the modern workplace.
The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers

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If you often find yourself spearheading meetings or presentations, this book is your secret weapon for combating the dull, glazed-over looks of attendees. Imagine transforming the energy of your meetings with quick, effective games that ignite creativity and enthusiasm. This book not only gives you the tools to make that happen, but also ensures you're the host that everyone looks forward to listening to. The versatile activities inside are sure to refresh any group setting.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Body of Knowledge - Thryft
Association for Project Management | Association For Project Management

Body of Knowledge

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Goodreads rating: 3.54

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Body of Knowledge is an essential guide to project management that covers everything from planning to implementation. It provides a comprehensive overview of project management principles and techniques, making it an ideal resource for project managers and anyone involved in project management. The book is easy to follow and provides practical advice that can be applied to any project, making it a must-read for anyone looking to improve their project management skills.
PERFORMANCE MANAGEMENT - STUDY TEXT - Thryft

PERFORMANCE MANAGEMENT - STUDY TEXT

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Author: Kaplan Publishing
Format: Soft cover
Publisher: Kaplan Publishing
Publication Date: 30 Apr 2019
Investing for the Long Term - Thryft

Investing for the Long Term

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If you're intrigued by a blend of personal finance story and expert investment strategy, "Investing for the Long Term" could be your companion. Francisco García Paramés, drawing from major economic downturns and his growth post-2003, shares a narrative that's both relatable for the novice and rich with wisdom for the seasoned investor. The book merges a personal journey with a robust investment philosophy, grounded in Austrian economics. It's a map for anyone looking to navigate the complexities of the market with a long-term, value-centric perspective.
Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge - Thryft
Domenico Lepore, Oded Cohen  | North River Press

Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge

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Goodreads rating: 3.86

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If you’re always on the lookout for ways to shake up the status quo of management in your organization, diving into this book may be your next best move. It intertwines two influential management philosophies into a 10-step process, aiming to equip you with tools for effective decision-making and continuous improvement. Ideal for the strategic thinker, it offers a path to refine your managerial abilities and foster a culture of progress within your team or company.
Up Your Service - Thryft
Ron Kaufman | Ron Kaufman Pte Ltd

Up Your Service

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Goodreads rating: 4.18

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In stock: Well Read

If you're running a business or managing a team, "Up Your Service" could give you a new perspective on customer satisfaction. It's not just another manual; it digs into the philosophy of service that could shape your company culture. Full of actionable tips, it's like having a coach guiding you to create experiences that turn customers into advocates. It's inspiring, practical, and may just be the blueprint to differentiate your service from the rest.
The CEO Of You - Chief Engergizing Officer Your Own Uniqueness - Thryft
Marsha Petrie Sue | Communicating Results Pr

The CEO Of You - Chief Engergizing Officer Your Own Uniqueness

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Goodreads rating: 3.8

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In stock: Very Good

This book is a powerful guide to unlocking your true potential and taking charge of your life. With practical advice and step-by-step strategies, it will help you become a master communicator, a resilient problem-solver, and a time management expert. By embracing your uniqueness and unleashing your inner CEO, you can achieve unprecedented success in all areas of your life. Plus, a portion of the proceeds go to a worthy cause, making it a win-win read. Get ready to transform into the Chief Energizing Officer of your own life!
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

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Goodreads rating: 3.2

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If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

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In stock: Very Good

This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
Product Creation : The Heart of the Enterprise from Engineering to E-commerce - Thryft
Philip H. Francis | Free Press

Product Creation : The Heart of the Enterprise from Engineering to E-commerce

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Goodreads rating: 3.67

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In stock: Very Good

If you're leading a team or running a business, this book could be your roadmap to excellence in product development. It integrates manufacturing strategy, IT systems, and intellectual property management into a comprehensive guide that goes beyond just design and production. Delving into such a resource can empower you to refine your approach and drive innovation within your company.
Breaking Free Of Bonkers - How To Lead In Today S Crazy World Of Organizations - Thryft

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Recommendation: 1. This book is a wake-up call for anyone feeling overwhelmed by the absurdity of the modern workplace. With engaging anecdotes and practical guidance, the authors provide a roadmap for leading effectively in chaotic organizations. By emphasizing meaningful connections and focusing on what truly matters, this book inspires readers to break free from the madness and make real progress. 2. If you've ever felt like your organization was a circus, this book is for you. The authors, experienced consultants from Ashridge Business School, provide a refreshing perspective on how to navigate the bonkers world of work. Through relatable examples and actionable advice, they show that, against all odds, it is possible to lead effectively and make a difference. Don't let the chaos hold you back - unleash your potential with Breaking Free of Bonkers.
Unique Value: The Secret of All Great Business Strategies

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If you've ever wondered why some businesses skyrocket while others plummet, "Unique Value: The Secret of All Great Business Strategies" offers a deep dive into the inner workings of successful companies. Andrea Dunham doesn't just describe what works; she lays out a practical blueprint for executives seeking to navigate their companies toward success, with engaging analyses supported by tables and graphs to drive her points home. This book is your thinking cap for strategic planning.
Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp | Wiley

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

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Goodreads rating: 3.95

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Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.
The Talent War: How to Find and Retain the Best People for Your Company

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If you're grappling with the challenges of team building and feel like you're constantly in a losing battle for talent, The Talent War could be your tactical guidebook. Think of it as military strategy, but instead of combats and conquests, it's about conquering the marketplace by securing the loyalty of the brightest minds. Kerry Larkan's insights are akin to a recruitment compass, directing you to not only attract but also engage and inspire those invaluable human resources that are the lifeblood of any thriving business.
Sales Managers Portable Answer Book - Thryft
Gene Garofalo | Prentice Hall Direct

Sales Managers Portable Answer Book

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The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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In stock: Very Good

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
The Minding Organization: Bring the Future to the Present and Turn Creative Ideas into Business Solutions
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If your organization feels stuck and the ever-increasing pace of business change is daunting, "The Minding Organization" can offer you a refreshing perspective. It's not just about adapting to change, it's about becoming change. The transformation of Cemex illustrates a seismic shift from chaos to innovation, and through this book, you could infuse this dynamic approach into your own company culture, enabling it to thrive amidst uncertainty.
Harvard Business Review on Marketing - Thryft
Harvard Business Review | Harvard Business Press

Harvard Business Review on Marketing

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Goodreads rating: 3.87

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If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.
Value Investing For Employees - Thryft

Value Investing For Employees

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If you're feeling fenced in by your 9-to-5 and want to take control of your financial future, "Value Investing For Employees" might just be your gateway to financial independence. Clive Tan lays down a clear path, demonstrating how the timeless principles of value investing are not exclusive to Wall Street bigwigs but are also applicable and advantageous to the everyday employee looking to build a solid financial foundation. It's a perspective-shifting read that could empower your paycheck to work much harder for you.
Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments - Thryft
Tom Rose | Mcgraw Hill

Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments

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In stock: Well Read

Recommendation: - This book is a must-read for leaders who want to successfully navigate and pilot their organizations through turbulent times. Drawing on insights from high-performing sailing practices, the author provides a practical roadmap for achieving leadership success in a dynamic business environment. Through case studies and tools, you will learn how to effectively execute critical tasks such as accountability, problem-solving agility, and engagement. With this book, you will gain the capabilities to drive change and achieve high performance in your organization.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

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If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Overdrive : Managing in Crisis-Filled Times - Thryft
Michael Silva | Wiley

Overdrive : Managing in Crisis-Filled Times

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Goodreads rating: 5.0

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In stock: Well Read

Overdrive: Managing in Crisis-Filled Times is an indispensable read for any corporate executive facing the inevitability of crisis control. The authors, Michael Silva and Terry McGann, provide practical lessons in strategic crisis management, including separating crisis management myth from reality and forging a new organizational vision founded upon crisis prevention, identification, and solution. The book is based on the authors' years of experience as crisis management consultants to the Fortune 500 and is full of vivid vignettes and examples from a wide range of industries and scores of businesses.
Cyber Rules - Strategies for Excelling at E-Business - Thryft

Cyber Rules - Strategies for Excelling at E-Business

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In stock: Very Good

As you navigate the digital marketplace, "Cyber Rules" could be your compass. This book, steeped in the insights of a successful entrepreneur, distills the complexities of online business into actionable strategies. It's a thoughtful pick if you're seeking to understand the e-business environment of the late '90s and early 2000s and to glean timeless lessons that can still apply to today's constantly evolving digital landscape.
Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis | Amacom Books

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

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Goodreads rating: 3.75

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This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.
Behavior in Organizations. - Thryft
Robert A. Baron, Jerald Greenberg  | Pearson Prentice Hall

Behavior in Organizations.

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Goodreads rating: 3.56

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In stock: Very Good

If you're stepping into a managerial role, this book could be like a mentor tucked away in your desk drawer. 'Behavior in Organizations' breaks down the psychology behind day-to-day interactions in the business world, handing you the keys to effectively motivate and lead your team. Understand what makes your colleagues tick and transform those insights into a harmonious and productive work environment.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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In stock: Very Good

Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

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Goodreads rating: 0.0

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Learning as a Way of Being - Strategies for Survival in a World of Permanent White Water

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In stock: Well Read

If you're navigating the ever-changing business waters, this book speaks to you. Vaill emphasizes continual learning as an intrinsic part of leading effectively. Think of it as equipping yourself with a compass rather than a map, helping you to adapt and thrive professionally amidst constant change. It's perfect for those in management who want to lead with agility and foresight.
Built-In Social: Essential Social Marketing Practices for Every Small Business

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In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.