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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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How to Change the World: Social Entrepreneurs and the Power of New Ideas
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You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
Freakonomics
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Steven D. Levitt, Stephen J. Dubner  | Harpertorch

Freakonomics

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Goodreads rating: 4.01

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"Freakonomics" will challenge you to see the hidden side of everything. It's a book that defies traditional economics, looking into the curious elements that connect seemingly unrelated events. If you love having your perspective flipped and appreciate when complex ideas become relatable–and even entertaining–then this is the read for you. It's the sort of book that leaves you with conversation starters for years to come.
David & Goliath: Underdogs, Misfits and the Art of Battling Giants
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If you've ever felt like the underdog, this book by Malcolm Gladwell will be especially resonant. "David and Goliath" explores the counterintuitive nature of success, weaving together history, psychology, and personal stories to illustrate how disadvantages can sometimes turn into strengths. It's a read that encourages you to question your perceptions about power and may just change the way you confront your own Goliaths.
The $10 Trillion Prize: Captivating the Newly Affluent in China and India
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If you're fascinated by global economics and business strategy, diving into "10 Trillion Prize" will feel like striking gold. It's more than a book—it's an insightful expedition into the burgeoning wallets of China and India's middle class. It'll equip you with understanding and strategies to harness unprecedented consumer potential. Perfect for entrepreneurs and executives eyeing global expansion, this book encapsulates the essence of two economic powerhouses of tomorrow.
Fast Food Nation: The Dark Side of the All-American Meal

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If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.
Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change - Thryft
Sara Laschever, Linda Babcock  | Bantam

Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change

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Goodreads rating: 3.99

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If the thought of negotiating makes you uneasy, "Women Don't Ask" could be exactly what you need. This book doesn't just highlight the disparity between men and women in negotiations; it empowers you with the insight to break personal barriers and societal stereotypes. You'll finish this read feeling prepared to assert your worth in personal and professional spheres, equipped with strategies that can potentially change the entire trajectory of your career and personal life.
Confessions of a Microfinance Heretic: How Microlending Lost Its Way and Betrayed the Poor - Thryft
Hugh Sinclair | Berrett-koehler Publishers

Confessions of a Microfinance Heretic: How Microlending Lost Its Way and Betrayed the Poor

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Goodreads rating: 3.97

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If you've ever been curious about the true impact of microloans on poverty, Sinclair’s book will open your eyes to the industry's underbelly. His personal journey from believer to skeptic provides a unique perspective on the microfinance world, offering compelling insights into why this billion-dollar industry might actually be failing the very people it purports to help. It's not just an analysis; it's a personal narrative filled with real-world experiences that could change how you see financial aid to the poor.
Connect : How companies succeed by engaging radically with society - Thryft
John Browne | W H Allen

Connect : How companies succeed by engaging radically with society

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Goodreads rating: 3.48

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This book is a good read for business executives who are looking to improve their company's sustainability through engagement with society. The book offers a practical manifesto based on the experience of former BP CEO, John Browne, and insights from two McKinsey experts. It features candid interviews with global leaders and shows how companies and executives can enhance their performance by engaging radically with the world around them.
The Fifties - Thryft
David Halberstam | Ballantine Books

The Fifties

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Goodreads rating: 4.27

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In stock: Very Good

If you're curious about the undercurrents that shaped modern America, "The Fifties" is a treasure trove just for you. David Halberstam masterfully connects the dots between the decade's tranquil facade and its profound societal shifts. You'll emerge from this book with a profound understanding of the events and personalities that laid the groundwork for the country you know today.
Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market - Thryft
Eric Schlosser | Penguin

Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market

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Goodreads rating: 3.78

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"Reefer Madness" isn't just a catchy title—it's a revealing journey into America's underbelly with Schlosser as your knowledgeable guide. If you're curious about the real stories behind the country's war on drugs, the big business of pornography, or the untold narratives of migrant labor, this book offers a powerful and enlightening exploration. It's for anyone looking to understand the complex moral and economic fabric of the American black market.
The Tipping Point: How Little Things Can Make a Big Difference
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Imagine understanding the invisible forces that shape our world. "The Tipping Point" delves into the mechanics of why some trends take off while others falter. Gladwell's compelling storytelling intertwines psychology, social science, and human behavior, transforming how we perceive the catalysts of change. It's eye-opening and might just change the way you see the world and influence your actions in it.
David and Goliath: Art of Battling Giants
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Malcolm Gladwell | Penguin Export

David and Goliath: Art of Battling Giants

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Goodreads rating: 3.97

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This book is perfect for someone who wants to understand how to overcome roadblocks, how to tackle major challenges and how to fight against giants. With engaging stories and examples, Gladwell shows that it's not just physical strength that has power. Instead, there are many factors that contribute to victory, including unconventional approaches, determination, and a willingness to challenge the status quo. If you're looking for inspiration and insight, this book is for you.
It's a Living : Work and Life in Vietnam Today - Thryft
Gerard Sasges | Nus Press

It's a Living : Work and Life in Vietnam Today

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Goodreads rating: 4.17

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In stock: Well Read

This book offers a captivating and intimate glimpse into the lives of ordinary people in Vietnam and their relentless drive to create a better future for themselves. Through personal interviews and vivid photographs, you'll be immersed in the energy, struggles, and dreams of individuals from various backgrounds. It's a powerful reminder of the resilience and resilience of the human spirit, as well as a valuable window into the complexities of a rapidly changing society. So, if you're curious about different cultures and the transformative power of work, this book is a must-read.
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture - Thryft
Taylor Clark | Back Bay Books

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

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Goodreads rating: 3.75

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In stock: Very Good, Well Read

For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.
The Paula Principle - How And Why Women Work Below Their Level Of Competence - Thryft
Tom Erskine Schuller | Scribe Us

The Paula Principle - How And Why Women Work Below Their Level Of Competence

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Goodreads rating: 3.45

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In stock: Well Read

This book is a wake-up call for both women and men to understand the widespread issue of women working below their competence levels. Through interviews, case studies, and examples from literature and popular culture, Tom Schuller exposes the barriers that women face in the workplace. With compelling insights and a call to action, this book challenges us to challenge the status quo and promote equality on all levels. A must-read for anyone passionate about social justice and empowering women in their careers.
No Logo: Taking Aim at the Brand Bullies - Thryft
Naomi Klein | Picador

No Logo: Taking Aim at the Brand Bullies

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Goodreads rating: 3.88

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In stock: Very Good

"No Logo" by Naomi Klein might just change the way you view the brands around you. If you're feeling uneasy about the omnipresence of corporate logos and their grip on our lives, this book delves deep into that realm. Naomi Klein isn't just informing; she's arming you with knowledge, revealing the impacts of consumer culture and the burgeoning movement that's fighting back with creativity and vigor. You might find it a rallying cry for a more ethical, less brand-centric world.
Dataclysm: Who We Are (When We Think No One's Looking)
Christian Rudder | Crown

Dataclysm: Who We Are (When We Think No One's Looking)

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Goodreads rating: 3.74

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If the depths of human behavior intrigue you, 'Dataclysm' offers a treasure trove of insights disguised in numbers. Christian Rudder uses the vastness of online data to reveal hidden truths about who we are, sprinkling the facts with a humorous touch. It's like having the keys to humanity's secret diary—where every like, search, and click tells a story about our collective soul. Whether you're a data geek or just curious about the digital reflection of our lives, this book is an eye-opening read on the patterns that define us.
Every Gift Matters: How Your Passion Can Change the World
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In stock: Very Good

If you're someone who believes in the power of generosity and are looking for inspiration on how to amplify your impact, "Every Gift Matters" might be just the book for you. Its personal anecdotes and strategic advice underscore the idea that no contribution is too small and that with the right mindset and approach, you can turn giving into a catalyst for meaningful change. With Morgridge's experience at the helm, you'll find practical wisdom that might just reshape how you view philanthropy.
Free: The Future of a Radical Price - Thryft
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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In stock: Well Read

This book is a must-read for anyone curious about the future of technology and its impact on our economy. Chris Anderson explores the fascinating concept of "free" and how it is redefining traditional economic models. Through engaging examples and insightful analysis, he reveals how new technologies, like the internet, have revolutionized the production and distribution of goods. With thought-provoking ideas, Anderson forces us to question our perception of value, as he uncovers the surprising winners and losers in this new era of abundance. Whether you're an entrepreneur, economist, or simply interested in the forces shaping our world, "Free" will leave you rethinking the way you understand the economy and the power of reputation and time in our society.
Social Psychology, Media and Research Update : United States Edition - Thryft
Elliot Aronson, Tim Wilson, Robin M. Akert  | Prentice Hall

Social Psychology, Media and Research Update : United States Edition

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Goodreads rating: 4.02

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"Social Psychology, Media and Research Update" offers an engaging way to learn social psychology through storytelling. This book is perfect for undergraduate students looking to grasp the concepts of social psychology in a fascinating and memorable manner. The book uses a scientific approach to teach social psychology while emphasizing on engaging storytelling. Highly recommended for students looking for an entertaining yet educational read.
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
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If you find yourself overwhelmed by the relentless stream of information in today's world, 'Eyes Wide Open' by Noreena Hertz can be your compass. It's not just about making decisions; it’s about making them smarter and with a clear head amidst the noise. Trust Hertz’s guidance to sharpen your judgment and cut through the clutter.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

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Goodreads rating: 3.75

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"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
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Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
The Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work
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If fostering an inclusive and effective work environment is on your to-do list, "The Loudest Duck" should be on your reading list. Laura A. Liswood goes beyond the usual diversity slogans to delve into real-world stories and practical insights. It's a guide that doesn't just tell you to acknowledge differences but also teaches you how to adapt and thrive with them professionally. It's a conversational piece for the forward-thinking leader or team member looking to understand and leverage diversity's true power.
Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

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Goodreads rating: 3.63

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"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
Fast Food Nation: What the All-American Meal Is Doing to the World - Thryft
Eric Schlosser | Allen Lane The Penguin Press

Fast Food Nation: What the All-American Meal Is Doing to the World

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Goodreads rating: 3.75

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In stock: Well Read

If you're someone who breezes through drive-thrus without a second thought, "Fast Food Nation" will stop you in your tracks. It's not just a deep dive into what you're eating, but a revelation of how the fast food industry has reshaped society, labor, and health in profound and unsettling ways. Imagine uncovering the secrets behind your cheeseburger—it's thought-provoking, it's urgent, and it might just change how you see your next meal.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

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In stock: Very Good

If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Now I Know Who My Comrades Are: Voices from the Internet Underground - Thryft
Emily Parker | Sarah Crichton Books

Now I Know Who My Comrades Are: Voices from the Internet Underground

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Goodreads rating: 3.93

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In stock: Very Good

If you're intrigued by the intersection of technology and political activism, "Now I Know Who My Comrades Are" offers compelling narratives of courage against censorship. The book reveals the power of the Internet to connect and mobilize, demonstrating that even under oppressive governments, people can find solidarity and a louder voice. It's an inspiring read that casts light on the modern struggle for freedom of expression and the role of social media in shaping political landscapes.
Microtrends: The Small Forces Behind Today's Big Changes
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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

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Goodreads rating: 3.8

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In stock: Well Read

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
The Tipping Point: How Little Things Can Make a Big Difference
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In stock: Well Read

This book is perfect for those curious about how small actions can have a big impact on the world. Gladwell uses real-world examples and fascinating insights to explain how social behavior and trends can rapidly change. Users will appreciate the unique perspective and newfound understanding of the power of small actions after reading this book.
Private Island: Why Britain Now Belongs to Someone Else - Thryft
James Meek | Verso Books

Private Island: Why Britain Now Belongs to Someone Else

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Goodreads rating: 3.94

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In stock: Very Good

"Private Island" offers a thought-provoking look into how the shift from public to private ownership has fundamentally changed the British landscape. If you're intrigued by the interplay of economics, politics, and social consequences, you'll find this book enthralling. It's not just informative; it tells a compelling story of a nation transformed and is a must-read for anyone interested in understanding the real-life impacts of privatization.
The Corporation: The Pathological Pursuit of Profit and Power - Thryft
Joel Bakan | Free Press

The Corporation: The Pathological Pursuit of Profit and Power

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Goodreads rating: 4.07

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"The Corporation" by Joel Bakan might resonate with you if you're curious about the inner workings and moral implications of modern economic giants. It poses the controversial comparison of corporations to psychopathic personalities, a notion that challenges the reader to reconsider the structure and impact of corporate power on society. Moreover, it's not just a critique but a platform for potential reforms, offering a balance between analysis and solutions.
Cultural Intelligence: Surviving and Thriving in the Global Village

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If you're in a role that requires connecting with people from diverse backgrounds, "Cultural Intelligence" is a must-read. It transcends basic etiquette to provide practical skills for adapting and excelling in any cultural scenario. Whether you're in business, government, or education, it offers strategies to help you become more perceptive and responsive to the nuanced demands of global interactions, which could be a game-changer for your career.
How to Change the World: Social Entrepreneurs and the Power of New Ideas
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In stock: Very Good

"How to Change the World" is an inspiring read that showcases real-life examples of individuals who have made a significant impact on society. The book emphasizes the power of determination and innovation in solving social problems and encourages readers to become agents of change themselves. It is an invaluable handbook for anyone seeking to make a positive mark on the world.
Joining The Modern World: Inside And Outside China - Thryft

Joining The Modern World: Inside And Outside China

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This book would be a great read for someone interested in understanding China's journey towards modernization. Through captivating essays, the author paints a vivid picture of the Chinese people's relentless pursuit of betterment, both within China and abroad. The unique appeal lies in the author's deep understanding of the subject matter, offering readers valuable insights into the challenges and successes faced by the Chinese in their quest to join the modern world. This book is a must-read for anyone seeking to explore the intricate mosaic of Chinese modernization.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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In stock: Very Good

This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Smart Mobs : The Next Social Revolution - Thryft
Howard Rheingold | Basic Books

Smart Mobs : The Next Social Revolution

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Goodreads rating: 3.78

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In stock: Very Good

Smart Mobs would be a great read for those who are interested in the cultural and social implications of mobile communication advancement. The author, Howard Rheingold, provides a unique perspective on the convergence of technology, pop culture, and social activism. One of the most distinctive features is his focus on how people use and adapt to mobile communication rather than just the technology itself. Overall, users may find this book insightful in understanding the potential impact of mobile communications on society.
Research Methods in Human Resource Management : Investigating a Business Issue - Thryft
Valerie Anderson | Cipd - Kogan Page

Research Methods in Human Resource Management : Investigating a Business Issue

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Goodreads rating: 3.33

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For individuals interested in conducting research in the field of human resource management, "Research Methods in Human Resource Management" provides a clear and easy-to-follow guide for planning and executing research projects. The book is fully aligned with the CIPD advanced level module and can be a valuable resource for anyone seeking to investigate business issues related to HRM. The author's annotation is a unique feature of the book, and the comprehensive coverage of various research methods adds further value to the book. Overall, this book is an excellent resource for those seeking to enhance their research skills in the field of HRM.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
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If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Goodreads rating: 0.0

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Marketing and the Social Environment: A Readings Text - Thryft

Marketing and the Social Environment: A Readings Text

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This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

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Goodreads rating: 3.51

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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Goodreads rating: 3.96

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This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

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Goodreads rating: 4.0

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This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

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Goodreads rating: 2.87

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This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Developing Business Ethics in China - Thryft

Developing Business Ethics in China

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This book would be a good read for individuals interested in understanding and navigating through the complexities of business ethics in China. The book offers a unique and distinctive feature by analyzing the role of different ethical traditions that factor into China's business practices. It also addresses current challenges such as corruption, income distribution, globalization, and technology. Overall, readers will gain a comprehensive understanding of the various factors that contribute to the business landscape in China.
Business and Society: Corporate Strategy, Public Policy and Ethics

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This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

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Goodreads rating: 4.27

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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.