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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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Goodreads rating: 3.0

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Diversity Management: Triple Loop Learning
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₱2,500.00

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If you're grappling with the intense, layered facets of modern issues, "Diversity Management: Triple Loop Learning" could offer you profound insights. It ventures beyond traditional perspectives, endowing you with a method to address and manage the rich tapestry of contemporary challenges. With its case studies and fusion of theory and practice, this book aims to enhance your decision-making processes, ensuring they're informed, intelligent, and responsible.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
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If you're passionate about the intersection of business and positive social impact, "Saving the World at Work" might resonate with you. Tim Sanders offers a compelling look at how companies can do well by doing good, providing thought-provoking insights that challenge the traditional profit-driven business mindset. It could equip you with a fresh perspective on how to blend ethics with economics in your own professional journey.
International Human Resource Management - Thryft

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If you're navigating the complex terrain of managing a global workforce or studying international business, 'International Human Resource Management' could be your compass. It's thorough and expertly researched, shedding light on how various countries approach HR. Understanding expatriate management and global employment practices will not only enhance your strategic toolkit but also provide a broader perspective on emerging IHRM trends, giving you an edge in today's interconnected business world.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market - Thryft
Eric Schlosser | Penguin

Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market

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Goodreads rating: 3.78

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"Reefer Madness" isn't just a catchy title—it's a revealing journey into America's underbelly with Schlosser as your knowledgeable guide. If you're curious about the real stories behind the country's war on drugs, the big business of pornography, or the untold narratives of migrant labor, this book offers a powerful and enlightening exploration. It's for anyone looking to understand the complex moral and economic fabric of the American black market.
Public Relations From Theory to Practice
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Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

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Goodreads rating: 3.5

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For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Megachange: The World in 2050
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John Andrews, Daniel Franklin  | Profile Books

Megachange: The World in 2050

₱500.00

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Goodreads rating: 3.61

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This book, "The Economist: Megachange: The world in 2050," is a must-read for curious minds who want to understand the significant trends that will shape the coming decades. Through insightful chapters, the book delves into topics such as population growth, technological advancements, energy resources, and scientific developments. Packed with compelling facts and figures, it provides an authoritative and comprehensive exploration of the potential megachanges that lie ahead. Get ready to uncover the untold secrets and be prepared for the future that awaits us.
Generation Y: Thriving (& Surviving) wit - Thryft
Peter Sheahan | Hardie Grant Books

Generation Y: Thriving (& Surviving) wit

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Goodreads rating: 3.33

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This book is an insightful guide to managing the unique characteristics of Generation Y employees. It offers practical solutions for attracting, developing, and retaining talent in the workplace. The book provides a deep understanding of the mindset of this new generation, making it a recommended read for HR managers and Generation Y employees themselves. Overall, it offers valuable advice for improving management skills and relationships with colleagues.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Goodreads rating: 0.0

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture - Thryft
Taylor Clark | Back Bay Books

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

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Goodreads rating: 3.75

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For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
Ben Cohen | Simon & Schuster Trade

Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too

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Goodreads rating: 3.72

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If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Leading Starts In The Mind - Thryft
A. Moneim El-Meligi | Wspc

Leading Starts In The Mind

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Goodreads rating: 5.0

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"Leading Starts In The Mind" is a must-read for anyone interested in leadership. The book explores the complexities of the psycho-social phenomenon of leadership and offers a refreshing perspective on how to approach it. Through semantic analysis, the author highlights the conceptual muddle underlying many managerial practices. The book examines leadership from different perspectives and delves into patterns of influence and use and abuse of power. The insightful analysis of obedience and the collusion of leaders and followers in the abuse of power makes this book unique and thought-provoking.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

Regular price ₱1,700.00 ₱500.00 71% off

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Goodreads rating: 2.44

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

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Goodreads rating: 2.87

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This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Corporate Social Performance: A Stakeholder Approach - Thryft
Stuart Cooper | Routledge

Corporate Social Performance: A Stakeholder Approach

Regular price ₱1,600.00 ₱500.00 69% off

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Goodreads rating: 4.0

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This book could be a good read for business owners and leaders who are interested in incorporating corporate social responsibility into their company's operations. The book offers a stakeholder framework for measuring corporate social performance, with detailed case studies that help readers understand the importance of this aspect of business. It also provides an analysis of social accounting standards and stresses the value of different stakeholder measures, making it an extremely useful guide for those looking to implement changes within their business. By focusing on the importance of recognizing and reacting to global forces, readers will surely appreciate the forward-thinking approach to corporate social responsibility.
The Japanese Way - Aspects Of Behavior, Attitudes, And Customs Of The Japanese - Thryft
Noriko Takada, Rita Lampkin  | Ntc Pub Group

The Japanese Way - Aspects Of Behavior, Attitudes, And Customs Of The Japanese

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Goodreads rating: 3.4

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If you're planning a trip to Japan or just intrigued by its culture, "The Japanese Way" will be your cultural compass. It demystifies Japan's manners and social cues, making it essential for anyone looking to navigate the complexities of business or daily life in Japan with respect and understanding. It's like having a Japanese friend guide you through the social intricacies that shape this fascinating nation.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

Regular price ₱900.00 ₱200.00 78% off

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Goodreads rating: 3.74

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This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
Gambling and the Public Interest - Thryft
Peter D. Collins | Praeger

Gambling and the Public Interest

Regular price ₱900.00 ₱300.00 67% off

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Goodreads rating: 0.0

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This book would be a good read for those interested in the gambling industry's social, economic and political impact. The author takes a balanced view on the industry, recognizing its benefits while suggesting ways to mitigate its negative effects. With examples from different parts of the world, the book is an insightful read for civil servants, regulators, and anyone interested in public policy.
Organizational Strategy, Structure, and Process - Thryft
Raymond E. Miles, Charles C. Snow  | Stanford University Press

Organizational Strategy, Structure, and Process

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Goodreads rating: 3.95

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If you're fascinated by the intricate dance between an organization's strategy, structure, and environmental adaptation, then this book is your perfect guide. It’s a masterclass from the past that still resonates with current business landscapes. Imagine understanding the DNA of successful corporations, distilled into a classic theoretical framework—this is what makes it a revered timeless piece in the arena of organizational studies.
Lead the Work: Navigating a World Beyond Employment
Ravin Jesuthasan, David Creelman, John W. Boudreau  | Jossey-bass

Lead the Work: Navigating a World Beyond Employment

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Goodreads rating: 3.62

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If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Global Marketing Management - Thryft

Global Marketing Management

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If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

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Goodreads rating: 4.0

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This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft

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"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

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Goodreads rating: 3.41

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If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Invisible Influence: The Hidden Forces That Shape Behavior

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Imagine realizing that your choices, the music you listen to, even the food you crave, might not be entirely yours. "Invisible Influence" by Jonah Berger draws back the curtain on the subtle societal forces at play. It's a thought-provoking journey for anyone intrigued by how we're shaped by the unseen currents of culture and peer influence. If you're all about understanding the 'why' behind your actions and using that knowledge to navigate life more astutely, this book is your roadmap.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets, and the World
If you're feeling like the current business models don't quite fit the future we're stepping into, "Rethinking the Future" might just be the guide you're looking for. With insights from leading thinkers including Covey and Senge, this book doesn't just critique the status quo; it offers a transformative lens through which to view leadership, competition, and organizational culture as we approach new horizons.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
Leading Philippine Organizations in a Changing World - Thryft
Ma Regina M Hechanova, Edna P Franco  | University Of Hawaii Press

Leading Philippine Organizations in a Changing World

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Goodreads rating: 4.33

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This book could be a good read for leaders or executives who are managing organizations in the Philippines, or for those who want to understand the cultural factors that affect organizational behavior in the country. The book offers insights on how to balance and integrate Western organizational frameworks and Filipino culture, and how to effectively lead diverse teams within this context. It is a valuable guide for those seeking to better understand and navigate the complexities of leading Philippine organizations in a changing world.
Communication Mosaics : An Introduction to the Field of Communication, International Edition - Thryft

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This book is a great choice for anyone who wants to improve their communication skills, both in their personal and professional life. Its unique feature is its focus on the mosaic-like nature of communication, emphasizing the different contexts in which communication takes place. The author's first-person narrative style and relatable student commentaries make the text engaging and easy to read, while its up-to-date research and practical advice provide readers with concrete steps to becoming a more effective communicator. Overall, this book is highly recommended for anyone looking to enhance their communication skills and succeed in their personal and professional endeavors.
Social Psychology, Media and Research Update : United States Edition - Thryft
Elliot Aronson, Tim Wilson, Robin M. Akert  | Prentice Hall

Social Psychology, Media and Research Update : United States Edition

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Goodreads rating: 4.02

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"Social Psychology, Media and Research Update" offers an engaging way to learn social psychology through storytelling. This book is perfect for undergraduate students looking to grasp the concepts of social psychology in a fascinating and memorable manner. The book uses a scientific approach to teach social psychology while emphasizing on engaging storytelling. Highly recommended for students looking for an entertaining yet educational read.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Organization Development & Change - Thryft

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As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Consumer Behaviour
New
Hayden Noel | Ava Publishing

Consumer Behaviour

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Goodreads rating: 3.27

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If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
Group Dynamics, International Edition - Thryft
Donelson R. Forsyth | Wadsworth Cengage Learning

Group Dynamics, International Edition

Regular price ₱1,100.00 ₱400.00 64% off

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Goodreads rating: 3.58

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Group Dynamics is a great read for anyone interested in gaining a comprehensive understanding of group dynamics. Forsyth uses a combination of research and real-life case studies to provide readers with a deeper understanding of each topic. The book covers various disciplines such as psychology, law, education, sociology, and political science. It is an exciting read that takes the reader beyond simple exposure to basic principles and research findings.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

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Goodreads rating: 3.44

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90% off est. retail
"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
Smart Mobs : The Next Social Revolution - Thryft
Howard Rheingold | Basic Books

Smart Mobs : The Next Social Revolution

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Goodreads rating: 3.78

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Smart Mobs would be a great read for those who are interested in the cultural and social implications of mobile communication advancement. The author, Howard Rheingold, provides a unique perspective on the convergence of technology, pop culture, and social activism. One of the most distinctive features is his focus on how people use and adapt to mobile communication rather than just the technology itself. Overall, users may find this book insightful in understanding the potential impact of mobile communications on society.
Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective - Thryft
Michael R. Solomon, Gary Bamossy, Søren Askegaard

Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

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Goodreads rating: 3.79

Regular price ₱1,300.00 ₱500.00 62% off

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If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
A Public Betrayed : An Inside Look at Japanese Media Atrocities and Their Warnings to the West - Thryft

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This book is a gripping exposé that sheds light on the alarming state of Japanese media. It uncovers the dangerous collusion between the government and the press, highlighting how truth is continually distorted in favor of propaganda. Through real-life stories of persecuted citizens, it exposes the shocking betrayal by the very institution people trust for accurate information. A must-read for those seeking a deep understanding of media manipulation and its potential consequences.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.