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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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Goodreads rating: 3.36

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Business Statistics
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Mick Silver | Mcgraw-hill Higher Education

Business Statistics

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Goodreads rating: 4.0

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If you're diving into the world of business and are seeking to sharpen your analytical skills, "Business Statistics" could be a valuable addition to your library. Through its application-based approach, the book ties statistical concepts to real-world business scenarios, making it easier for you to grasp the practical uses of statistics across various business domains. Plus, the end-of-chapter exercises give you a chance to test your newfound knowledge and ensure you're ready to apply statistics in your business pursuits.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night
If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Accounting : An Introduction - Thryft
Peter Atrill | Pearson

Accounting : An Introduction

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Goodreads rating: 3.18

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This book is highly recommended for students who are looking for an easy to understand and practical guide to accounting. It covers both financial accounting and management accounting concepts, and emphasizes practical applications and interpretation of accounting information that are useful in real-world decision making. The revised edition also provides updated and relevant information that is needed in today's dynamic business environment.
The Economist Pocket World in Figures 2016 - Thryft
The Economist | Economist Books

The Economist Pocket World in Figures 2016

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Goodreads rating: 4.06

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This book is a must-read for anyone who wants to be up-to-date on the world's latest data, covering topics such as economics, politics, culture, science and more. With rankings and in-depth analysis, this book is perfect for curious minds who want to be informed about the world.
Lead the Work: Navigating a World Beyond Employment

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If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy - Thryft
Jeffrey E. Garten | Three Rivers Press

A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy

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Goodreads rating: 3.75

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Dive into the fascinating world of international politics and economics as Jeffrey E. Garten uncovers the intense power struggle between America, Japan, and Germany. With a deep insight and expert analysis, this book exposes the intricate web of conflict and competition. A Cold Peace is a captivating read for those intrigued by global power dynamics and the complexities of international relations. You'll gain a deeper understanding of the geopolitical forces shaping the world today.
Financial Regulation : Why, How and Where Now? - Thryft
Philipp Hartmann, Charles A.E. Goodhart, David T. Llewellyn  | Routledge

Financial Regulation : Why, How and Where Now?

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Goodreads rating: 4.0

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This book would be a good read for anyone interested in understanding the current state of financial regulation and looking to explore new techniques for risk management. It provides a comprehensive overview of the scale and nature of regulatory problems around the world, as well as exploring different incentive structures and crisis management techniques. Additionally, the book offers insights into regulation in emerging markets and provides a critical outlook on the future prospects of the regulatory landscape. Overall, it is an informative and thought-provoking read for those interested in finance and regulation.
Frequently Asked Questions In Corporate Finance - Thryft
Quiry | Wiley

Frequently Asked Questions In Corporate Finance

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Goodreads rating: 4.0

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"Frequently Asked Questions in Corporate Finance" is a helpful guide for both students of corporate finance and professionals. It simplifies complex financial concepts and provides practical solutions to common problems. The unique feature of this book is its easy-to-use "question and answer" format, which makes it highly accessible. This book provides authoritative and reliable information on topics such as financial engineering, valuation, cost of capital, and financial management. Overall, this book is a must-read for anyone looking to enhance their knowledge of corporate finance.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
The Dark Side of Risk Management: How People Frame Decisions in Financial Markets - Thryft
Peter Smith | Financial Times Prentice Hall

The Dark Side of Risk Management: How People Frame Decisions in Financial Markets

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Goodreads rating: 3.5

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If you're curious about the psychological underpinnings that drive the decisions of financial juggernauts, "The Dark Side of Risk Management" could offer you some compelling insights. It steps away from dry, academic treatments of risk, providing a practical look at the messy reality of human psychology in the high-stakes world of finance. It's thought-provoking, accessible, and might just change how you perceive decision-making in an industry that affects us all.
Stabilizing an Unstable Economy - Thryft
Hyman P. Minsky | Mcgraw Hill

Stabilizing an Unstable Economy

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Goodreads rating: 4.17

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Imagine understanding why economies crash and soar, why your savings could suddenly be worth a lot less or why jobs seem to vanish into thin air. Minsky's 'Stabilizing an Unstable Economy' isn't just timely; it feels like a crucial puzzle piece to grasp the seemingly unpredictable nature of financial markets. It talks directly to the current chaos, offering a lens that could help you navigate through economic news and personal investment decisions with a sharper, more informed eye.
Corporate Governance - Thryft
Peter Wallace, John Zinkin  | Wiley

Corporate Governance

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Recommendation: 'Corporate Governance' provides a comprehensive guide for executives to understand and implement ethical governance practices in their organizations. The book emphasizes the importance of corporate governance at a macro and micro level and provides insights on how companies can adopt good governance practices. It is highly recommended for every executive looking to maintain exemplary governance and ethics in their organization.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

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Goodreads rating: 3.58

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Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Country, Sector, and Company Factors in Global Equity Portfolios - Thryft

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If you're delving into international investment or tasked with managing diverse portfolios, 'Country, Sector, and Company Factors in Global Equity Portfolios' is an essential tool for your shelf. The combination of Hopkins and Miller's expertise offers a comprehensive guide that clarifies how to analyze and interpret the complexities of global markets. It's a blend of theory and practical application that you'll find yourself referring back to.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton | Penguin Publishing Group

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

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Goodreads rating: 3.38

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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Fundamental Methods of Mathematical Economics - Thryft
Alpha C.; Wainwright Chiang, Kevin Wainwright  | Mcgraw Hill

Fundamental Methods of Mathematical Economics

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Goodreads rating: 4.02

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If economics paired with mathematics often seems daunting to you, this book might change your mind. Wainwright's update on Chiang's classic text maintains its precision while refreshing it with current examples. Understanding economic theory becomes more approachable, and for those keen on the numerical side of economics, this comprehensive guide is an invaluable asset. It's a hefty book, but it's the clarity within those 800 pages that could give you an edge in your studies or career.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

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Goodreads rating: 5.0

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If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
International Economics : International Edition - Thryft
W. Charles Sawyer, Richard L. Sprinkle  | Pearson Education

International Economics : International Edition

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This book would be a good read for anyone who wants to expand their understanding of the global economy in an easily accessible way. The book covers a broad range of topics and provides a clear introduction to the tools and principles necessary for understanding international economics. Its approach is suitable for economics majors, business majors, international relations students, and anyone interested in the subject matter. The book is written in a way that is easy to understand and follows a logical progression from basic concepts to more advanced topics.
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

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If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Audit Sampling : An Introduction to Statistical Sampling in Auditing - Thryft
D. R. Carmichael, O. Ray Whittington, Dan M. Guy  | John Wiley & Sons

Audit Sampling : An Introduction to Statistical Sampling in Auditing

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Goodreads rating: 4.33

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This book is a comprehensive guide to audit sampling, providing a bridge between basic auditing principles and advanced statistical techniques. It explores the latest technology and methods for testing controls, discusses setting materiality and tolerable misstatement, and explains changes in practice regarding the use of nonstatistical sampling. With new examples and cases, this book is perfect for entry-level auditing students as well as experienced auditors looking to enhance their skills in the field.
Hubbert's Peak - The Impending World Oil Shortage - Thryft
Kenneth S. Deffeyes | Princeton University Press

Hubbert's Peak - The Impending World Oil Shortage

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Goodreads rating: 3.76

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This book is a must-read for those interested in the future of energy and its impact on society. Deffeyes' interpretation of Hubbert's theory is clear and alarming, providing a compelling case for the need to move away from fossil fuels. The book's most unique feature is its ability to lay out the technical details in a clear and accessible manner.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger  | Jossey-bass

Corporate Boards : New Strategies for Adding Value at the Top

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Goodreads rating: 3.44

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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In stock: Well Read

If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
Gats 2000 : New Directions in Services Trade Liberalization - Thryft
Robert M. Stern, Pierre Sauveu  | Brookings Institution Press

Gats 2000 : New Directions in Services Trade Liberalization

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This book provides an insightful analysis of the GATS, and the second-generation issues it raises for services trade. The experts contributing to this volume break down difficult concepts in a clear, concise manner, making it an essential read for policymakers and practitioners working on services trade issues.
Human Resource Issues in Singapore
Gregory Tin Sin Thong | Addison-wesley

Human Resource Issues in Singapore

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If you're intrigued by the complexities of managing people and want to gain a better understanding of human resource practices in a fast-developing Asian economy, "Human Resource Issues in Singapore" is a must-read. It provides a localized perspective that encapsulates the cultural and economic nuances of Singapore's workforce in the mid-90s, which might be interesting for professionals and academics in the fields of HR and international business.
Microeconomics - Thryft
B. Douglas Bernheim | Mcgraw Hill Higher Education

Microeconomics

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Goodreads rating: 3.87

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Whether you're an economics student or just someone curious about how individuals and firms make decisions, Microeconomics is a must-read. This book stands out with its fresh and modern treatment of microeconomic theory, presented in a clear and engaging writing style that makes complex concepts easy to grasp. With numerous real-world applications and innovative pedagogy, this book will not only stimulate your intellectual curiosity but also help you master difficult concepts. Plus, you don't need to know calculus to understand and solve the quantitative problems in this book. Get ready to dive into the fascinating world of microeconomics and develop a deeper understanding of how markets work.
Labor Economics - Thryft
George J. Borjas | Mcgraw Hill Higher Education

Labor Economics

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Goodreads rating: 3.47

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If you're fascinated by the dynamics of the workforce and how economic theories apply to the labor market, Borjas' "Labor Economics" could be an enlightening pick for you. It’s praised for weaving together traditional concepts with contemporary research, striking a balance that could both broaden your understanding and deepen your appreciation for the subject. It’s not just a textbook but a conversation starter in the field of labor economics.
How Audiences Decide : A Cognitive Approach to Business Communication - Thryft
Richard O. Young | Routledge

How Audiences Decide : A Cognitive Approach to Business Communication

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Goodreads rating: 3.86

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Recommendation: If you are interested in understanding the cognitive processes that inform business communication, then "How Audiences Decide" is a must-read for you. Richard Young presents a meticulously researched and comprehensive analysis of his chosen topic. This book is an excellent resource for MBA students, professors, and anyone interested in improving their communication skills.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

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Goodreads rating: 3.92

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If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
The Mathematics of Games of Strategy: Theory and Applications

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz  | Mcgraw Hill

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

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Goodreads rating: 3.81

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Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

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In stock: Very Good

If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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Goodreads rating: 3.9

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This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
Fundamentals of Business Statistics, International Edition - Thryft

Fundamentals of Business Statistics, International Edition

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If you're looking to get a grasp on how statistics inform real-world business decisions, this book breaks it down for you. The authors do a great job of connecting statistical techniques to the kinds of problems you might actually encounter in the business arena, making the material much more approachable and relevant. Plus, the mixed-media product includes a printed access card, enhancing your learning experience with additional resources. Whether you're a student or a professional sharpening your skills, the practical approach of this book can help turn abstract statistical concepts into tools you can use to address business challenges.
Uprising					Will Emerging Markets Shape or Shake the World Economy? - Thryft
George Magnus | Wiley

Uprising Will Emerging Markets Shape or Shake the World Economy?

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"Uprising" by George Magnus could be just the read for you if you're pondering over the future of the world's economy amidst the rise of emerging markets. Magnus navigates through complex economic terrains with an analytical eye and offers insights that are particularly relevant in the context of current global shifts in power and economy. If the interplay between geopolitical affairs and market dynamics intrigues you, Magnus's expertise might just satisfy your intellectual curiosity.
Financial Markets and Institutions in Singapore - Thryft
Tan Chwee Huat | Singapore Univ Pr

Financial Markets and Institutions in Singapore

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Recommendation: If you're looking to gain a comprehensive understanding of the financial landscape in Singapore, "Financial Markets and Institutions in Singapore" is the book for you. Written by a renowned finance expert, this book takes you through the operations of various financial institutions in Singapore, including banks, insurance companies, and finance companies. It delves into the workings of the capital market, money market, stock market, and more. With updated information on financial reforms and the latest developments, this book offers valuable insights into the banking industry in Singapore.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking

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Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.
Supply Chain Optimization - Building the Strongest Total Business Network

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If you're looking to get a leg up in the business world, "Supply Chain Optimization" could be your playbook. The book takes a deep dive into how different companies can synergize to form powerful alliances, giving you an edge in the marketplace. Its case studies provide real-world proof of concept, making it a practical guide for transforming theoretical strategies into results-driven success.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

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If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

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If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.