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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Singapore's Health Care System

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This book provides an in-depth look at the transformation of Singapore's healthcare system into one of the best in the world. It showcases the success of Singapore in providing affordable and accessible healthcare to its citizens using cutting-edge technology. The book also highlights Singapore's healthcare financing framework, which could serve as a model for other countries, enabling them to provide healthcare to their citizens in a sustainable and reliable way. It discusses how the country is addressing challenges that it faces, such as an aging population, and increasing market influence. This book could be a good read for those who are interested in understanding how a country's healthcare system could be transformed and how it could be sustained over time.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
The US Brewing Industry : Data and Economic Analysis - Thryft
Victor J. Tremblay, Carol Horton Tremblay  | Mit Press

The US Brewing Industry : Data and Economic Analysis

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Goodreads rating: 3.94

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This book is an essential read for anyone interested in understanding the economics and dynamics of the US brewing industry. Through a comprehensive analysis of data and economic principles, the authors provide a deep dive into the evolution of the industry, from its fragmented beginnings to the emergence of major players. With its focus on market concentration, technological advancements, brand proliferation, and pricing strategies, this book offers valuable insights for industry analysts, economists, and students of industrial organization. It's a must-have resource that sheds light on the fascinating world of brewing and its economic complexities.
Guanxi and Business
Yadong Luo | World Scientific Publishing Company

Guanxi and Business

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Goodreads rating: 4.0

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If you find yourself drawn to stories of tradition versus change, "Guanxi and Business" could resonate with you. Stepping into the halls of St. Oswald's through Roy Straitley's seasoned perspective, you'll experience the tension of an institution on the brink of transformation. The book vividly captures the struggles and the atmospheric details, making it a gripping read for anyone interested in the dynamics of power, heritage, and education.
Business enthusiasts and entrepreneurial minds will appreciate "Singapore Inc." as it elegantly unpacks the factors contributing to the success of Singapore's top corporations. It's a deep dive into the strategic maneuvers that allowed these businesses to flourish in the global market. If you're looking to understand the fusion of innovation, adaptability, and sustainability in a real-world context, this comprehensive study will provide both inspiration and practical insights.
The Airline Business in the Twenty-First Century
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Rigas Doganis | Routledge

The Airline Business in the Twenty-First Century

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Goodreads rating: 2.62

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Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

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Goodreads rating: 3.46

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If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Asian Eclipse - Exposing the Dark Side of Business in Asia
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If you're intrigued by the mechanics of international economies and the not-so-transparent realities of corporate conduct, "Asian Eclipse" could be your investigative companion. Michael Backman delves deep into the complexities and shady dealings that tarnished Asia's once-lauded economic miracle. Expect an enlightening and perhaps eye-opening journey into the truth behind the continent's explosive growth—and the costs and corruption that came with it.
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard | Free Press

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

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Goodreads rating: 3.0

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.
Strategies For Asia Pacific Meeting New Challenges
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If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
Mao in the Boardroom : Guerilla Warfare in the Trenches of Corporate America - Thryft
Gabriel Stricker | Griffin

Mao in the Boardroom : Guerilla Warfare in the Trenches of Corporate America

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Goodreads rating: 3.15

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Mao in the Boardroom offers a unique perspective on business strategy, drawing lessons from Mao's guerrilla warfare tactics. It is a must-read for anyone interested in unconventional approaches to leadership and marketing. The book's most distinctive feature is its ability to apply Mao's tactics to the corporate world, making it a valuable resource for entrepreneurs and business leaders alike.
The Singapore Economy: An Econometric Perspective - Thryft
Keen Meng Choy, Tilak Abeysinghe  | Routledge

The Singapore Economy: An Econometric Perspective

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If you're fascinated by phenomenal national success stories, "The Singapore Economy: An Econometric Perspective" could offer you some in-depth understanding. The book isn't just a narrative; it's a detailed, data-driven analysis of how Singapore leaped from a struggling state to a global powerhouse. Engaging with this text will give you the economic insights, backed by solid research, to appreciate the complexities of such a transformation.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
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If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Global Tilt: Leading Your Business Through the Great Economic Power Shift

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If you're a business leader or an entrepreneur eager to stay ahead in an ever-evolving economic environment, "Global Tilt" is a beacon that promises to guide you through the complexities of global market shifts. Charan's deep insights offer a strategic playbook for how to leverage unstoppable trends and reposition your business to thrive globally. His on-the-ground experience with international leaders translates into actionable advice that could help you reshape your thinking and find success in a world where geography is no longer a barrier but a playing field.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Total Global Strategy - Managing For Worldwide Competitive Advantage - Thryft
George S. Yip | Prentice Hall

Total Global Strategy - Managing For Worldwide Competitive Advantage

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Goodreads rating: 3.53

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This book is a must-read for any business owner or manager looking to take their company to the global stage. It provides a systematic framework for evaluating and implementing a successful global strategy. With a focus on business-level strategies, it offers practical guidance on how to navigate the complexities of the global market and achieve a competitive advantage on a worldwide scale. By understanding the interaction between industry globalization drivers and the appropriate global strategy response, this book will help you unlock the potential of your business and thrive in the global economy. Get ready to take your business to new heights!
Operation and Supply Chain Management - Core 5E

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If you're looking to understand the heartbeat of a company, this book might be for you. It dives deep into how materials and products move from conception to customer, highlighting the significance of efficient operations. It's updated with a keen eye on harnessing data for smart decisions, making it a relevant and timely resource in the age of analytics.
The Multinational Mission - Thryft
Yves L. Doz, C.K. Prahalad  | Free Press

The Multinational Mission

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Goodreads rating: 4.0

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"The Multinational Mission" presents an insightful guide for top management to successfully navigate the challenges of managing international corporations in a highly competitive global market. This book offers thought-provoking strategies that businesses can apply to be successful in their international operations. With a focus on innovation, Prahalad's guide will inspire management teams to think outside the box to create value for their multinational corporation.
Win With Advanced Business Analytics - Creating Business Value From Your Data - Thryft
Jesse Harriott, Jean-Paul Isson  | Wiley

Win With Advanced Business Analytics - Creating Business Value From Your Data

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Goodreads rating: 3.75

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This book could be a good read for someone who wants to understand how to leverage data analytics to gain a competitive edge in their business. With clear explanations and real-life case studies from different industries, the book helps you see the value of analytics and provides a comprehensive framework for implementing business analytics strategies. By reading this book, you will learn how to utilize various types of data intelligence, such as web analytics, customer feedback, and industry intelligence, to make informed decisions and outpace the competition.
The New Deal At Work - Managing The Market-Driven Workforce - Thryft
Peter Cappelli | Harvard Business Review Press

The New Deal At Work - Managing The Market-Driven Workforce

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Goodreads rating: 3.13

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"The New Deal At Work provides valuable insights for managers on navigating the complexities of managing a modern, market-driven workforce. The book offers practical advice on how to adapt to changes in the employer-employee relationship and effectively address workforce management issues. Highly recommended for anyone looking to stay ahead of the curve in today's rapidly evolving job market."
Indonesia Rising : The Repositioning of Asia's Third Giant - Thryft
Anthony Reid | Institute Southeast Asian Stud

Indonesia Rising : The Repositioning of Asia's Third Giant

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Goodreads rating: 3.6

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If you're fascinated by geopolitical shifts and emerging markets, "Indonesia Rising" is ripe for your shelf. It presents a comprehensive and nuanced analysis of Indonesia's transformation and evolving role on the global stage, prompting readers to consider the complexities of economic growth, political change, and social challenges. While the book offers measured optimism, it grounds expectations in a reality shaped by historical disappointments and present-day hurdles, making it a balanced read for those who appreciate depth over simplistic narrative.
Marketing Strategy: A Decision Focused Approach - Thryft
Orville C. Walker Jr., John W. Mullins, Harper W. Boyd Jr.  | Mcgraw-hill/irwin

Marketing Strategy: A Decision Focused Approach

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Goodreads rating: 3.69

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Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
The Valuation of Technology : Business and Financial Issues in R&D - Thryft
F. Peter Boer | Wiley

The Valuation of Technology : Business and Financial Issues in R&D

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Goodreads rating: 3.2

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The Valuation of Technology provides mathematical models for the valuation of R&D projects that can assist business people, scientists, and engineers to evaluate new technologies, R&D projects, and R&D budgets, helping to make more informed decisions. It also identifies common fallacies in performing valuation of technology-based properties, offering quick and easy models that can be used straightaway and a quantitative method for valuing technology projects to assign value to research projects.
What Next?: Surviving the Twenty-First Century
Chris Patten | Penguin Books

What Next?: Surviving the Twenty-First Century

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Goodreads rating: 3.9

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If the current world affairs often leave you pondering about the future, "What Next?" could be an enlightening read for you. Chris Patten utilizes his extensive experience in international politics to dissect and examine the pressing issues of our times. His approach is not only knowledgeable but also carries a sense of optimism that might provide some hope in navigating today's increasingly complex world.
Smart Mobs : The Next Social Revolution - Thryft
Howard Rheingold | Basic Books

Smart Mobs : The Next Social Revolution

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Goodreads rating: 3.78

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Smart Mobs would be a great read for those who are interested in the cultural and social implications of mobile communication advancement. The author, Howard Rheingold, provides a unique perspective on the convergence of technology, pop culture, and social activism. One of the most distinctive features is his focus on how people use and adapt to mobile communication rather than just the technology itself. Overall, users may find this book insightful in understanding the potential impact of mobile communications on society.
Managing the Dragon - How I'm Building a Billion-Dollar Business in China

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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
International Marketing - Thryft
Mark D. Griffiths, Andreas Riege, Masaaki Kotabe  | Wiley

International Marketing

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Goodreads rating: 4.0

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Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.
Building Lean Supply Chains with the Theory of Constraints - Thryft
Mandyam M. Srinivasan | Mcgraw Hill

Building Lean Supply Chains with the Theory of Constraints

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Goodreads rating: 3.9

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"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
Bank and Insurance Capital Management
Frans de Weert | Wiley

Bank and Insurance Capital Management

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.
Service Process Design For Value Co-Creation - Thryft
Joy M. Field | Business Expert Press

Service Process Design For Value Co-Creation

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Goodreads rating: 3.0

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.
Economics Gone Astray - Thryft
Bluford H. Putnam, Erik Norland, K.T. Arasu  | Ws Professional

Economics Gone Astray

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Goodreads rating: 3.5

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This book would be a good read for anyone interested in understanding macroeconomics without getting lost in technical details. Economics Gone Astray offers accessible explanations of key economic concepts, making it suitable for a wide range of readers, from investors looking to gain insights into market behavior, to students wanting to grasp the consequences of policy decisions. With its clear charts and refreshing insights, this book provides a unique perspective on complex economic issues, making it a valuable resource for anyone seeking a deeper understanding of the subject.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

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Goodreads rating: 3.92

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
Four Days With Dr. Deming - A Strategy For Modern Methods Of Management

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If you're striving to improve your business methods and embrace quality-focused management, "Four Days With Dr. Deming" is a treasure. It distills the expertise of a management legend into digestible pieces, challenging the status quo of short-sighted practices. It's the kind of book that could transform your approach to leadership and process optimization, nudging you towards long-term success.
Through the Eyes of Tiger Cubs: Views of Asia's Next Generation
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Curious about Asia's future through fresh, youthful eyes? "Through the Eyes of Tiger Cubs" offers that unique perspective. It's not just about the pressing challenges, but about innovative, optimistic solutions proposed by the very generation who will inherit and shape Asia's destiny. This read connects you directly to the heartbeat of Asia's upcoming thinkers and doers.
Global Marketing Management - Thryft

Global Marketing Management

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If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

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Goodreads rating: 3.77

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This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

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Goodreads rating: 4.33

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After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Goodreads rating: 3.5

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
Jagdish N. Sheth, Milind M. Lele  | Wiley

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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Goodreads rating: 5.0

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In stock: Well Read

Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
The Role of the World Trade Organization in Global Governance - Thryft
Gary P. Sampson | United Nations University Press

The Role of the World Trade Organization in Global Governance

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Goodreads rating: 3.0

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This book is a must-read for those interested in understanding the complexities of global trade governance and the role of WTO in it. The book provides insights from a diverse group of policymakers and experts, making for a well-rounded perspective. Its most unique feature is the candid discussion on the challenges faced by the WTO and suggestions for reforms, making it a valuable resource for those interested in shaping the future of global trade governance.
The Global Me : Why Nations Will Succeed or Fail in the Next Generation - Thryft

The Global Me : Why Nations Will Succeed or Fail in the Next Generation

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The Global Me is an insightful and thought-provoking read for anyone interested in understanding what makes countries, businesses, and individuals succeed in today's multicultural world. Through vivid examples and stories, G. Pascal Zachary argues that the key to dominance in the next century lies not in a nation's size or military strength, but in its openness to absorbing values and people from around the world. The book's most unique and distinctive feature is its focus on the importance of multiculturalism and how it can foster both creativity and social harmony in a globalized society. Highly recommended for anyone interested in global business, politics, and culture.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

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Goodreads rating: 2.87

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This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Juggernaut: The German Way of Business: Why It Is Transforming Europe—and the World
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If you're fascinated by the dynamics of global business or if you're curious about what makes Germany's economy tick, "Juggernaut" is an enlightening read. Philip Glouchevitch dives into Germany's business culture, combining historical context with an examination of its robust apprenticeship system and small to mid-sized enterprises. His insights could offer you a nuanced understanding of how Germany has shaped, and continues to shape, the economic landscape of Europe and beyond.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.