Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

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Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

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Goodreads rating: 4.27

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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Empires of Oil: Corporate Oil in Barbarian Worlds

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If you're fascinated by the invisible forces shaping our global economy, you should definitely pick up "Empires of Oil." Clarke's insight into the geopolitical chess game surrounding oil is like getting a backstage pass to the world's power dynamics. His predictions and analyses aren't just academic; they're about the real-world ebb and flow of influence. This is a read that will change how you see global news and the silent battles for the black gold that powers our lives.
Production for Print - Thryft
Mark Gatter | Laurence King Publishing Ltd

Production for Print

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Goodreads rating: 4.33

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Production for Print is a must-read for graphic designers seeking to enhance their printing skills. The book focuses on every aspect of printing, including calibration of images, color mixing, resolution, and image formats. Mark Gatter provides a wealth of useful information, from providing a checklist for sending jobs to printers to a glossary of printing terms. By utilizing the tips shared in this book, users can take their print designs to the next level.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

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Goodreads rating: 4.17

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If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

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This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

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Goodreads rating: 3.33

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"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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Goodreads rating: 4.11

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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business

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If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
DBase IV problem solver - Thryft
Philip Steele | Longman Higher Education

DBase IV problem solver

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The New Influencers: A Marketer's Guide to the New Social Media

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If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Seeing Differently - Insights on Innovation

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If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma | Cengage Learning

Operations and Supply Chain Management : World Class Theory and Practice

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Goodreads rating: 4.0

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This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.
IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft
Bryan Maizlish | Wiley

IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology

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Goodreads rating: 3.7

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This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.
Optimizing Optimization - The Next Generation Of Optimization Applications And Theory - Thryft
Stephen Satchell | Academic Press

Optimizing Optimization - The Next Generation Of Optimization Applications And Theory

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The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell's nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance.
IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification - Thryft
Shreekant W Shiralkar | Apress

IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification

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This book is a must-read for IT professionals, higher education students, and anyone interested in training and organizational development. With its innovative approach of applying experiential learning through gamification, it provides a hands-on and engaging way to understand and adopt information technology. By combining theory with practical scenarios, it equips readers with the necessary skills to stay competitive in this fast-paced digital world. Get ready to level up your IT knowledge and skills with this immersive learning experience.
E-Business Technologies - Thryft
H. Albert Napier, Ollie Rivers, Philip J. Judd  | Course Technology

E-Business Technologies

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This book would be a good read for someone looking to gain a deep understanding of the technical aspects of conducting e-business. With its comprehensive coverage of topics like security, wireless advances, development tools, legacy systems, and networking basics, it serves as an essential guide for mastering these technologies. The authors provide a clear overview of the Internet's infrastructure, making it easy to navigate this complex field. Whether you are a beginner or an experienced professional, this book offers valuable insights that can help you succeed in the world of e-business.
Tools for Thinking - Modelling in Management Science
Michael Pidd | Wiley

Tools for Thinking - Modelling in Management Science

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Goodreads rating: 3.65

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If you're navigating the complexities of management science, "Tools For Thinking" could offer you a fresh perspective. This book isn't about throwing equations at you; it's about modeling as a discipline that combines the structured with the intuitive. It's the kind of read that might change the way you approach problem-solving in business, by appreciating both the rigor of hard data and the flexibility of softer, strategic thinking.
Business English: Writing in the Global Workplace - Thryft
Dona J. Young | Mcgraw-hill Higher Education

Business English: Writing in the Global Workplace

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Goodreads rating: 4.0

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This book can be a great read for professionals looking to improve their business communication skills across international borders. The book provides practical, real-world examples of business writing in a global workplace. Dona Young's conversational style and clear instructions make it easy for the reader to understand and apply the concepts covered in the book. The book covers email writing, report writing, and also has a chapter on multicultural communication. Overall, a valuable resource for anyone looking to improve their business communication skills.
The Cult of We: Wework and the Great Start-Up Delusion - Thryft

The Cult of We: Wework and the Great Start-Up Delusion

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If you enjoy gripping corporate sagas, "The Cult of We" is a wild ride through ambition and illusion. The authors give a front-row seat to WeWork's tumultuous journey, providing insights not just into the company, but also into the culture of speculative finance that can create such spectacular flameouts. It's a cautionary tale that reads like a thriller, perfect if you're fascinated by the intersection of entrepreneurship, excess, and the tech bubble.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

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If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
E-Research : Methods, Strategies, and Issues - Thryft
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research : Methods, Strategies, and Issues

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E-Research is an essential read for any student or researcher looking to utilize the vast resources available on the internet. Through a clear and concise approach, the book demystifies the entire research process, highlighting the key tools and techniques required to conduct effective research in a Net-enabled context. With practical examples and case studies, the book presents an exhaustive overview of the methodology, ethics, and best practices governing Net-based research, making it a must-read for any aspiring researcher.
PalmPilot: The Ultimate Guide: Mastering Palm Organizers from Pilot 1000 to Palm VII - Thryft
David Pogue | O'reilly Media

PalmPilot: The Ultimate Guide: Mastering Palm Organizers from Pilot 1000 to Palm VII

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Goodreads rating: 3.48

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If you have a nostalgia for vintage tech or still cling to your trusty PalmPilot, this guide is your treasure trove. David Pogue has masterfully compiled a comprehensive manual that not only answers every question but also uncovers features you might never have discovered on your own. With this guide in hand, you'll transform your Palm experience and become part of a passionate community of users. Plus, the included CD-ROM is a phenomenal bonus, extending the utility of your device with a vast array of software.
The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
Dynamic HTML For Dummies - Thryft
Michael I. Hyman | Hungry Minds Inc

Dynamic HTML For Dummies

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Goodreads rating: 2.33

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Dynamic HTML For Dummies would be a great read for beginners who want to learn how to create more engaging and interactive websites. The book's unique feature is that it provides a comprehensive introduction to Dynamic HTML technology and its features, making it easy to understand for novices. Users would appreciate the included CD, which contains sample codes and templates to help them create their own Dynamic HTML pages.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Inside COM - Thryft
Dale Rogerson | Microsoft Press

Inside COM

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Inside COM is an essential read for intermediate to advanced C++ programmers, ActiveX and OLE programmers, and academics looking to enhance their component design skills. This book provides practical guidance on building elegant COM components, with insightful views of COM design accompanied by code examples. Due to its accessibility and adaptability to various environments, this book is an excellent choice for programmers interested in COM and its future potential.
Competing in Time
Peter G.W. Keen | Harper Perennial

Competing in Time

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If you're intrigued by the intersection of strategy and innovation, 'Competing In Time' can provide insight into how businesses can gain a strategic edge by understanding timing in the market. In a world where timing is often as critical as the product or service itself, this book might help you think about your own ventures in a new, time-conscious way.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Panerai
Angelo Bonati | Marsilio Editori

Panerai

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If you have an affinity for melding tradition with innovation, the Panerai story will resonate with you. This book isn't just a tale of timepieces, but an in-depth look at how a small workshop can captivate the wrists of the world through perseverance and an unwavering commitment to quality and distinctiveness. Dive into the history and the ethos behind the watches that have become a symbol of sporting luxury.
B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley  | Harper Paperbacks

B2B Exchanges

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This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
Curbside Consultation in Knee Arthroplasty : 49 Clinical Questions - Thryft
Craig J. Della Valle MD | Slack Incorporated

Curbside Consultation in Knee Arthroplasty : 49 Clinical Questions

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"Curbside Consultation in Knee Arthroplasty" is a great book for orthopedists, residents, and non-physician personnel, offering concise and practical advice on complex knee surgery questions. With a unique Q&A format, readers will appreciate the expert advice on tough clinical questions on knee arthroplasty and will benefit from the user-friendly and casual format of the book.
ISE Operations Management

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If you're looking to understand the intricacies of efficient business operations, "ISE Operations Management" could be the guide you need. It merges theory with practical application, offering a strategic perspective which is invaluable for students or professionals eager to optimize operational processes. The authors, Cachon and Terwiesch, are well-regarded experts, ensuring you're learning from the best in the field.
Internetworking Security - Mission Critical! - Thryft
Syngress | Syngress

Internetworking Security - Mission Critical!

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If you're navigating the deep waters of network security, "Internetworking Security" could be your anchor. It's straightforward and filled with in-depth knowledge that's tailored for those seeking expertise in protecting network infrastructures. Whether you're a professional or a passionate enthusiast about cybersecurity, this book provides foundational principles that can elevate your understanding of how to shield information from digital threats.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

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This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
International Tourism Futures: The Drivers and Impacts of Change

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If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Statistical Analysis Simplified: The Easy-to-Understand Guide to SPC and Data Analysis - Thryft

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To consistently improve quality, it is important to first minimize variation. Statistical Process Control (SPC) is the driving force. Along with defining and detailing SPC, Statistical Analysis Simplified discusses ways to use measurement, numbers, and data to make better business decisions. Filled with self-tests, exercises, games, formulas, and simulations, this book presents today's complex methodologies in a practical and entertaining style. With its clear and accessible descriptions, statistics become easy to grasp and use to make better decisions.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

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Goodreads rating: 3.0

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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
IPhone Millionaire: How To Create And Sell Cutting-Edge Video - Thryft
Michael Rosenblum | Mcgraw Hill

IPhone Millionaire: How To Create And Sell Cutting-Edge Video

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Goodreads rating: 3.72

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If you're looking to turn your video-making hobby into a career, "iPhone Millionaire" might just be your roadmap to success. Michael Rosenblum offers practical insights on how to leverage the power of your smartphone to create compelling content that could potentially rake in revenue. It's especially engaging for creative minds ready to explore the fusion of technology and entrepreneurship.
The Roebling Legacy - Thryft
Clifford W. Zink | Princeton Landmark Pubns Llc

The Roebling Legacy

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Goodreads rating: 3.67

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If you're enthralled by the feats of engineering and human resolve, "The Roebling Legacy" offers an immersive look into the Roebling family's contributions to American progress. This tale of innovation, entrepreneurship, and the transformation of a nation is grounded in personal and collective struggles, reflecting wider historical currents. You won't just read about the creation of iconic structures like the Brooklyn Bridge but will also dive into the era's socio-economic transformations, making it a rich canvas for history buffs.
Telecommunications : An Introduction to Electronic Media - Thryft
Lynne S. Gross | William C. Brown

Telecommunications : An Introduction to Electronic Media

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Goodreads rating: 3.5

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This book would be a good read for those interested in telecommunications and electronic media. It provides a comprehensive overview of the industry covering programming practices, equipment, distribution networks, business practices, laws, and ethics. The book also includes up-to-date information on telephone and computer technologies. Users would appreciate the detailed information and history of the industry presented in an easy-to-understand format.
Cisco: A Beginner's Guide, Fourth Edition - Thryft
Toby Velte, Anthony Velte  | Mcgraw-hill Osborne Media

Cisco: A Beginner's Guide, Fourth Edition

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Goodreads rating: 3.33

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This book is perfect for beginners who are interested in learning about Cisco products and technologies. It provides practical and hands-on resources for successfully designing and managing a Cisco network. It covers various topics such as configuring Cisco routers and switches, wireless technologies, network security, VoIP, open standard routing protocols, Cisco-proprietary protocols, and more. The book is a comprehensive guide that will help you design, manage and troubleshoot a robust Cisco network.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

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Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.