Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

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Goodreads rating: 5.0

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If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Illustrated Dictionary of Cargo Handling - Thryft
Peter R. Brodie | Informa Pub

Illustrated Dictionary of Cargo Handling

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Goodreads rating: 4.33

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If you're intrigued by the intricacies of maritime transport and keen to understand the physical aspects of cargo handling, this book will be your comprehensive visual guide. Beyond supplying shore-based personnel with a deeper insight into their industry, it's a tool that could greatly enhance the knowledge of anyone interested in the movement of goods across the seas. Its detailed illustrations and terminology will bridge the gap between theory and the tangible world of shipping.
Fortune the Legacy of Steve Jobs : A Tribute from the Pages of Fortune - Thryft
Fortune Magazine | Ti Inc. Books

Fortune the Legacy of Steve Jobs : A Tribute from the Pages of Fortune

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Goodreads rating: 4.39

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This book is a fascinating insight into the life and legacy of Steve Jobs, one of America's greatest industrialists, and will appeal to those interested in the history of computing, innovation and business. The book is a comprehensive collection of stories from Fortune Magazine, giving readers a deep dive into the mind of Jobs and his relentless drive to revolutionize the technology industry. The richly illustrated format makes it an engaging read, while the journalistic approach ensures its accuracy and authenticity.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

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Goodreads rating: 3.29

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If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad - Thryft
Carla White | Wiley

Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad

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Goodreads rating: 3.93

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If you've been daydreaming about an app but the tech jargon scares you, "Idea to iPhone" might just be your secret weapon. Carla White simplifies the journey from imagination to the App Store, all with the non-programmer in mind. It's a practical guide that could be the nudge you need to start shaping your digital aspirations without investing in a coding bootcamp.
Strategic Management of Technology and Innovation - Thryft
Robert A. Burgelman | Richard D Irwin

Strategic Management of Technology and Innovation

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Goodreads rating: 3.97

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This book is perfect for anyone who wants to gain a comprehensive understanding of managing technology and innovation in the business world. It provides the latest research and real-life cases from prestigious institutions like Harvard and Stanford, allowing readers to learn from the best. By reading this book, you will be equipped with the knowledge and skills to effectively navigate the rapidly changing landscape of technology and make strategic decisions that drive innovation and success in your organization.
Tools for Thinking - Modelling in Management Science
Michael Pidd | Wiley

Tools for Thinking - Modelling in Management Science

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If you're navigating the complexities of management science, "Tools For Thinking" could offer you a fresh perspective. This book isn't about throwing equations at you; it's about modeling as a discipline that combines the structured with the intuitive. It's the kind of read that might change the way you approach problem-solving in business, by appreciating both the rigor of hard data and the flexibility of softer, strategic thinking.
The Web Wizard's Guide to PHP - Thryft
David Lash | Addison-wesley

The Web Wizard's Guide to PHP

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Goodreads rating: 3.83

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The Web Wizard's Guide to PHP is a great choice for anyone looking to learn PHP programming quickly and easily. This book is a part of the Web Wizard Series and is designed for readers with no programming background. The book covers all PHP language basics to help readers create dynamic web pages and applications including databases. Readers will find the book concise and practical to use and the full-color design makes it easy to read. The book is recommended for anyone who wants to enhance their web presence with PHP code.
The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
Competing in a Flat World - Building Enterprises for a Borderless World

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Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
Quality By Experimental Design - Thryft
Thomas B. Barker | Marcel Dekker

Quality By Experimental Design

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Goodreads rating: 4.2

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This book would be perfect for someone who wants to improve their experimental design skills and achieve high-quality results while minimizing resource waste. With step-by-step examples and clear explanations, the author simplifies the mathematical aspects of statistical experimental design, making it accessible and practical. By integrating the robust design methodology introduced by Taguchi, the book provides a unique approach to optimizing experiments. Whether you are conducting large-scale or small-scale endeavors, this book will help you save resources and achieve the best possible outcomes.
QuickC For Windows - Thryft
Peter Norton Programming Group, Steven Holzner  | Brady

QuickC For Windows

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This book is ideal for C programmers who want to learn how to write Windows applications quickly. It contains reliable tips and techniques, and provides a sample applications disk with various applications such as a paint program, pop-up notepads, and control panel applications. Reviewed as a comprehensive guide, this book is an excellent resource for those looking to transition from C programming to Windows application development.
Statistical Analysis Simplified: The Easy-to-Understand Guide to SPC and Data Analysis - Thryft

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To consistently improve quality, it is important to first minimize variation. Statistical Process Control (SPC) is the driving force. Along with defining and detailing SPC, Statistical Analysis Simplified discusses ways to use measurement, numbers, and data to make better business decisions. Filled with self-tests, exercises, games, formulas, and simulations, this book presents today's complex methodologies in a practical and entertaining style. With its clear and accessible descriptions, statistics become easy to grasp and use to make better decisions.
Services Marketing - Thryft
Christopher Lovelock | Pearson Education Australia

Services Marketing

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Goodreads rating: 4.18

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Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.
Executive's Guide to Knowledge Management: The Last Competitive Advantage

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If you're looking to harness the often-overwhelming amount of information in your company, this book is a compass in the digital wilderness. It's practical, focused on actionable steps, and all about turning what you know into a potent strategic asset. It could be just what you need to outpace the competition.
Logolounge 2: 2,000 International Identities by Leading Designers - Thryft
Catharine M. Fishel, Bill Gardner  | Rockport Publishers

Logolounge 2: 2,000 International Identities by Leading Designers

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Goodreads rating: 4.13

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LogoLounge 2 (mini) could be a good read for designers or anyone interested in logo design. This book is a compilation of 2,000 logos from top designers around the world. Its unique feature is that it focuses solely on showcasing the logos without lengthy case histories, making it a fast-paced and visually appealing handbook for logo inspiration. Whether you're looking for new ideas or simply appreciate the art of design, LogoLounge 2 (mini) is sure to spark your creativity.
IPhone Millionaire: How To Create And Sell Cutting-Edge Video - Thryft
Michael Rosenblum | Mcgraw Hill

IPhone Millionaire: How To Create And Sell Cutting-Edge Video

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Goodreads rating: 3.72

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If you're looking to turn your video-making hobby into a career, "iPhone Millionaire" might just be your roadmap to success. Michael Rosenblum offers practical insights on how to leverage the power of your smartphone to create compelling content that could potentially rake in revenue. It's especially engaging for creative minds ready to explore the fusion of technology and entrepreneurship.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

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Goodreads rating: 4.22

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Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

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Goodreads rating: 3.08

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Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication - Thryft
Neil Gershenfeld | Basic Books

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication

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Goodreads rating: 3.77

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Recommendation: With personal fabrication, users can create customized products with ease, making it a must-read for individuals interested in the convergence of technology and creativity. Gershenfeld offers a fascinating glimpse into the future of consumer technology, showcasing how personal fabrication will change the way we interact with the world around us.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

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This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

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"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Technology and Communications - Thryft
Richard B. Platt | Silver Dolphin

Technology and Communications

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This book is a great read for anyone interested in the progress of human communication and technology. With a well-written and engaging approach, Richard B Platt explores the origins of the internet, the world wide web, and satellite communications. The book also includes a complete timeline of communication technology, making it a great resource for those interested in the history of our methods of communication. Overall, Technology and Communications is a must-read for any lover of technology and history.
The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

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If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

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Goodreads rating: 3.71

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
China Dawn - Thryft
David Sheff | Harper Business

China Dawn

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Goodreads rating: 3.65

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China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Marketing Management: A Strategic Approach With a Global Orientation - Thryft
Harper W. Boyd Jr., Orville C. Walker Jr.  | Chicago

Marketing Management: A Strategic Approach With a Global Orientation

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Goodreads rating: 2.75

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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books | Books Nippan

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

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English, Japanese
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

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Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Object-Oriented Analysis - Thryft

Object-Oriented Analysis

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Recommendation: If you're looking to upgrade your requirements analysis technique, Object-Oriented Analysis offers practical examples and case studies that demonstrate the effectiveness of an object-oriented approach. With step-by-step guidance, this book can aid in transforming your development process.
How the Web Was Won: Microsoft from Windows to the Web - The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire

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"How The Web Was Won" is a must-read for anyone interested in the history of technology, especially for those who want to understand the rise of Microsoft and its impact on the PC industry. Andrews' researched portrayal of characters and business strategies offers a dramatic account of Microsoft's transition from a software empire to an internet giant, and its ensuing anti-monopoly charges. One of the unique features of this book is its focus on the personalities of the people behind Microsoft's success.
Practical Knowledge Management - Thryft
Siew Ning Kan | January 1, 2013

Practical Knowledge Management

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This book is a must-read for individuals who want to improve their ability to manage and utilize information effectively. Practical Knowledge Management provides practical strategies and insights to help you organize and make the most of the vast amount of information available to you. With this book, you will learn how to efficiently capture, organize, and retrieve information, giving you a competitive edge in today's information-driven world. Get ready to unlock the power of organized knowledge and transform the way you work and learn.
The Observational Research Handbook - Thryft
American Marketing Association, Bill Abrams  | Mcgraw-hill

The Observational Research Handbook

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Goodreads rating: 3.5

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The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.
Social Media Marketing ELearning Kit For Dummies - Thryft
Phyllis Khare | John Wiley & Sons

Social Media Marketing ELearning Kit For Dummies

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Goodreads rating: 4.67

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This kit is like having a personal tutor guiding you through the intricacies of social media marketing. Whether you're just dipping your toes into the online branding world or looking to polish up your strategies, the blend of visual, auditory, and practical elements makes it feel less like studying and more like diving into a dynamic, interactive playbook. It's particularly handy for visual and hands-on learners eager to amp up their digital presence.
Singapore: The Fintech Nation
Varun Mittal, Lilian Koh  | Mcgraw Hill

Singapore: The Fintech Nation

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If you're intrigued by the fusion of finance and technology, and how a city-state has positioned itself at the forefront of this revolution, "Singapore: The Fintech Nation" would be a valuable read. It not only outlines the systems in place but also the strategic approach taken to establish Singapore as a trend-setter in financial innovation. The insights offered can give you a thorough understanding of the rise of fintech within a specific economic context.
Service at Its Best : Waiter-Waitress Training - Thryft
Ronald Wilkinson, Edward E. Sanders, Paul Paz  | Prentice Hall

Service at Its Best : Waiter-Waitress Training

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Service at Its Best is a must-read for anyone pursuing a career in the food service industry. The book is highly informative and covers everything from industry statistics to handling complaints. The step-by-step approach to server skills makes it easy to read and understand, and the practical knowledge gained from this book can be applied in real-life situations. This book equips readers with the necessary skills to excel in the competitive and dynamic world of food service.
Finale 2014 : A Trailblazer Guide - Thryft
Mark Johnson | Penelope Press

Finale 2014 : A Trailblazer Guide

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Goodreads rating: 4.33

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This book is a must-read for music composers, educators, engravers, and students who desire to use Finale 2014 to its fullest potential. The author, Mark Johnson, has years of experience in working with music enthusiasts and provides expert guidance on using the software's latest features. It offers step-by-step methods to simplify music score creation and increase productivity by highlighting essential tools and shortcuts.
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies - Thryft
Dirk Nicol | Ibm Press

Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies

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Goodreads rating: 3.65

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This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career - Thryft

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This book could be a good read for you if you are looking to leverage social media platforms to advance your career. It reveals the secrets of using LinkedIn, Twitter, Facebook, blogs, and more to find job opportunities and make valuable connections. With practical tips and strategies, it empowers you to navigate the world of social networking to maximize your job search and achieve career success.
Working Knowledge: How Organizations Manage What They Know

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If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
Cisco: A Beginner's Guide, Fourth Edition - Thryft
Toby Velte, Anthony Velte  | Mcgraw-hill Osborne Media

Cisco: A Beginner's Guide, Fourth Edition

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Goodreads rating: 3.33

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This book is perfect for beginners who are interested in learning about Cisco products and technologies. It provides practical and hands-on resources for successfully designing and managing a Cisco network. It covers various topics such as configuring Cisco routers and switches, wireless technologies, network security, VoIP, open standard routing protocols, Cisco-proprietary protocols, and more. The book is a comprehensive guide that will help you design, manage and troubleshoot a robust Cisco network.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

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Goodreads rating: 3.0

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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
High Performance Through Process Excellence - From Strategy to Operations

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If process optimization intrigues you, Mathias Kirchmer's book is a treasure trove. It stitches together strategy and operations through Business Process Management (BPM), showing how vibrant organizations leverage these methods. Imagine gaining insights from various case studies that not only inspire but also provide a pragmatic blueprint for excellence. This read could be the catalyst for transforming your organization's processes into high-performance engines.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

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If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

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Goodreads rating: 4.33

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After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.