Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Money and the Law of Attraction: Learning to Attract Wealth, Health, and Happiness

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If you're intrigued by the concept of shaping your reality through the power of your thoughts, this could be an enlightening read for you. Esther and Jerry Hicks delve into the 'law of attraction', offering practical advice on how to harness it to attract wealth, health, and happiness into your life. Their straightforward approach demystifies abstract concepts and gives you tools that could inspire personal transformation.
Jack Straight from the Gut - Thryft
Jack Welch | Warner Books

Jack Straight from the Gut

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Goodreads rating: 3.82

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This book takes you inside the mind of one of the most effective CEOs in history. Welch’s unfiltered insights into corporate leadership and management strategies make "Jack: Straight from the Gut" a compelling read for anyone interested in business and leadership. It’s like sitting down with a mentor who has transformed the corporate world with his groundbreaking ideas and practices.
A Gift to My Children - A Father's Lessons for Life and Investing
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Jim Rogers shares from the heart in "A Gift to My Children," offering life advice with the tenderness of a father’s love. Whether you're parenting, investing or just seeking guidance for the journey ahead, this book could be a compass. It's short, peppered with Rogers' personal anecdotes, and reflects a wish we all understand: leaving a lasting, positive legacy for our children. The blend of personal experiences with universal lessons makes it a read that both captures the intimacy of family ties and the importance of self-reliance and critical thinking.
Research Methods In Human Resource Management - Investigating A Business Issue - Thryft

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If you're a Human Resource professional or a student looking to enhance your research skills in the field, "Research Methods In Human Resource Management" is the perfect guide for you. This book provides practical techniques and step-by-step guidance to successfully investigate and address business issues in HRM. From formulating research questions to analyzing data, this comprehensive handbook covers it all, ensuring that you gain the necessary knowledge and skills to conduct effective HRM research projects. The authors' expertise and real-world examples make this book an invaluable resource that will elevate your research abilities and help you make a significant impact in the HRM field.
Contemporary Strategy Analysis : Text Only - Thryft

Contemporary Strategy Analysis : Text Only

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Goodreads rating: 3.82

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Contemporary Strategy Analysis is a must-read book for MBA and advanced undergraduate students who want to learn about the core concepts of strategy, which are combined with current real-world examples. The book's most distinctive feature is its focus on strategy implementation, which is updated in this 7th edition with additional content. The use of Strategy Capsules in every chapter is another unique feature that provides detailed examples of each strategy being implemented by a real company and the impacts it has on their operation. The book's comprehensive and logical approach makes it easy to understand and useful in real-world situations.
The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership - Thryft
Damian Hughes | Macmillan Uk

The Five Steps to a Winning Mindset: What Sport Can Teach Us About Great Leadership

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Goodreads rating: 4.12

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If you're passionate about sports and keen to translate that into leadership excellence, "The Five Steps to a Winning Mindset" could be a slam dunk for you. Damian Hughes lays out relatable principles that harness the dynamism and strategy of sports to empower your professional or personal leadership journey. It's not just about managing a team; it's about sculpting an environment that breeds success, where every story and emotion plays a critical role. This book could help you elevate your game in management and teamwork.
Boom Country?: The New Wave of Indian Enterprise
Alan Rosling | Hachette India

Boom Country?: The New Wave of Indian Enterprise

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Goodreads rating: 3.96

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If you're curious about the seismic shifts in India's economic landscape, "Boom Country?" is your front-row ticket to understanding the vibrant world of Indian start-ups, innovations, and the entrepreneurial spirit fueling this change. With Rosling's personal insight and a wealth of interviews with industry pioneers, this book offers a comprehensive look into what is stirring beneath the surface of one of the world's fastest-growing economies. Whether you're an aspiring entrepreneur or a seasoned investor, the stories within these pages are sure to inspire and inform.
The Case Of The Bonsai Manager - Lessons For Managers On Intuition - Thryft
R. Gopalakrishnan | India Portfolio

The Case Of The Bonsai Manager - Lessons For Managers On Intuition

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Goodreads rating: 3.97

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You should read "The Case of the Bonsai Manager" if you're a manager who wants to tap into your intuition to achieve greater success. This book beautifully blends anecdotes from nature and the world of management to show you how to be more intuitive, inclusive, and humane in your leadership. With its easy-to-read style and practical workbook, it offers valuable insights and actionable guidance to help you unlock your full potential.
Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

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Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

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Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change - Thryft
Sara Laschever, Linda Babcock  | Bantam

Women Don't Ask : The High Cost of Avoiding Negotiation--And Positive Strategies for Change

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Goodreads rating: 3.99

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If the thought of negotiating makes you uneasy, "Women Don't Ask" could be exactly what you need. This book doesn't just highlight the disparity between men and women in negotiations; it empowers you with the insight to break personal barriers and societal stereotypes. You'll finish this read feeling prepared to assert your worth in personal and professional spheres, equipped with strategies that can potentially change the entire trajectory of your career and personal life.
Women & Money: Owning the Power to Control Your Destiny
Suze Orman | Fisicalbook

Women & Money: Owning the Power to Control Your Destiny

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Goodreads rating: 3.9

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This book is a must-read for every woman who wants to have a healthy relationship with money. Suze Orman provides practical advice and guidance on how to overcome financial blocks and achieve long-term financial security. The Save Yourself Plan is a streamlined program that helps women take actionable steps to improve their financial situation. The offer by TD Ameritrade is an added bonus that makes it easier for women to start their journey towards financial independence. Overall, Women and Money is an inspiring and informative book that every woman should read to gain the confidence and knowledge to achieve financial success.
Where Have All the Leaders Gone? - Thryft
Lee Iacocca | Scribner

Where Have All the Leaders Gone?

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Goodreads rating: 3.71

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This book is a must-read for anyone concerned about the current state of leadership. With Iacocca's firsthand experience and passion, he takes readers on a journey to answer the crucial question of our time: Where have all the leaders gone? Through his outrage and insights, he delivers an urgent wake-up call, challenging us to reexamine the qualities and actions of true leaders. Brace yourself for a thought-provoking read that will leave you inspired to take action and demand effective leadership in today's world.
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

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If you're feeling stuck in the quickly shifting sands of modern business, this book could be a godsend. Rita Gunther McGrath dismantles the old school of thought that clings to the idea of a sustainable competitive advantage and offers a dynamic blueprint for success that's more in tune with how the world operates today. Her insights could be just what's needed to reinvigorate your business strategy.
The Change Book: Fifty Models to Explain How Things Happen

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If change both fascinates and overwhelms you, The Change Book is your companion through this constant flux. It simplifies complex theories into tangible models, helping you understand everything from personal decisions to global shifts. It's like having a roadmap for the unpredictable journey of life, providing clarity where there's confusion. Whether it's personal growth or understanding societal changes, this book is a toolkit for adapting and thriving.
Shine: Using Brain Science to Get the Best from Your People

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"Shine" could be just the book you need if you're looking to improve your team's performance and loyalty. Dr. Edward Hallowell combines cutting-edge brain science with real-world management experience, offering a compelling guide for inspiring and harnessing your team's creativity and drive. It's an uplifting read that could transform the way you lead and bring out the best in the people you manage.
How to Change the World: Social Entrepreneurs and the Power of New Ideas
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"How to Change the World" is an inspiring read that showcases real-life examples of individuals who have made a significant impact on society. The book emphasizes the power of determination and innovation in solving social problems and encourages readers to become agents of change themselves. It is an invaluable handbook for anyone seeking to make a positive mark on the world.
When Work and Family Collide: Keeping Your Job from Cheating Your Family

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Stanley's book might just be the lifeline you didn't know you needed. If you've been struggling to juggle the demanding worlds of work and family, feeling like you're shortchanging your loved ones, this is for you. The practical advice within these pages could help you redefine your priorities and reclaim that much-needed family time, possibly leading to less stress and more harmony both at home and in the office.
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life - Thryft
Kim Kiyosaki | Rich Press

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

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Goodreads rating: 4.03

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If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

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Goodreads rating: 4.36

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"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
Radical Candor: How to Get What You Want by Saying What You Mean
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If you're navigating the ropes of management, "Radical Candor" by Kim Scott is a breath of fresh air. The book provides a refreshing perspective on how to be a leader who is both empathetic and effective. Imagine cutting through the fluff to better your communication, encouraging growth in your team while being genuinely human. This one's for when you want to lead with heart and drive, without compromising your integrity.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft

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If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Rise and Fall of Nations: Forces of Change in the Post-Crisis World

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You might find "The Rise and Fall of Nations" by Ruchir Sharma particularly enlightening if you're interested in how political and economic climates interlace with global events. Sharma provides a front-row seat to understanding economic nuances by simplifying complex concepts into ten accessible rules. His blend of personal encounters and analytical acumen makes it a thought-provoking read for anyone looking to grasp the intricacies of national fortunes in a post-crisis world.
The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done

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If staying ahead of the curve sounds vital to you, then dive into "The Age of Agile." Here's a book that doesn't just theorize but provides concrete examples of how Agile principles are transforming the business landscape. Whether you're leading a startup or steering a large corporation, this book is a gateway to adopting a nimble mindset and reshaping your organization for the fast-paced digital era.
Hot Commodities - How Anyone can Invest Profitably in the World′s Best Market - Thryft
Jim Rogers | Wiley

Hot Commodities - How Anyone can Invest Profitably in the World′s Best Market

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Goodreads rating: 3.76

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Hot Commodities could be a good read for anyone interested in understanding the investment opportunities within commodities. Jim Rogers explains the ins-and-outs of commodity trading in simple, straightforward language that even someone with no background in finance can grasp. Rogers' strategies, such as investing in basic materials, are perfect for those looking to start small. The book also highlights the importance of understanding commodities, which are the backbone of the world's economies, and how investors can value companies, markets, and economies through them.
The Art of War
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Sun Tzu | Collins Classics

The Art of War

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Goodreads rating: 3.95

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If you're intrigued by tactics and strategic thinking, "The Art of War" is a classic that you shouldn't miss. More than just an ancient military manual, its principles on planning and psychological insight have proven invaluable in various modern fields, from business to personal development. Sun Tzu’s approach on achieving success through strategy rather than conflict might just change how you tackle challenges.
Haunted Empire: Apple After Steve Jobs
Yukari Iwatani Kane | Harperbusiness

Haunted Empire: Apple After Steve Jobs

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Goodreads rating: 3.33

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If you're fascinated by the story of Apple, especially what happens after a visionary leader like Steve Jobs passes, "Haunted Empire: Apple After Steve Jobs" is for you. Yukari Iwatani Kane offers an insider's peek into the challenges and changes within Apple. It's not just tech insight - it’s about leadership, legacy, and the weight of expectations. A must-read for anyone interested in the intersection of technology, business, and innovation.
Winning the Game of Life
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Winning the Game of Life

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Goodreads rating: 4.28

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Considering you're someone who's looking to elevate every aspect of your life, "Winning The Game of Life" could be your playbook. It's designed to inspire and equip you with the mindset of a champion. From building resilience in the face of adversity to crafting a career that resonates with your passions, this book promises to serve as a catalyst for anyone eager to drive their destiny towards success and fulfillment.
The Sweet Spot: How to Accomplish More by Doing Less

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If you're feeling swamped by life's demands, "The Sweet Spot" might just be your lifeline. Christine Carter takes you on a journey, blending scientific research with personal trials, to help you find that elusive balance where productivity and ease coexist. Dive into this book and emerge equipped to shed the unnecessary, hone in on the essential, and find joy and accomplishment in doing less.
Leadership 2.0
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Travis Bradberry, Jean Greaves  | Talentsmart

Leadership 2.0

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Goodreads rating: 3.83

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0." 2. Leadership 2.0 is a great read for individuals who want to develop their leadership skills. The book introduces a new paradigm of leadership and provides a step-by-step program for increasing core and adaptive leadership skills. It offers a self-assessment edition of the bestselling 360 Refined(TM) leadership test that reveals your scores for all 22 core and adaptive leadership skills. The book's 100+ leadership strategies are pinpointed to help you increase your leadership skills the most. Readers can expect to learn effective tools that can help them adapt and become successful leaders in competitive workplaces and turbulent economic conditions.
China, Inc: How the Rise of the Next Superpower Challenges America and the World

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If you're intrigued by global economics or just wondering how China's rapid ascent affects you personally and globally, "China, Inc." is an essential read. Ted C. Fishman has a knack for distilling complex economic and political dynamics into relatable insights. It's a revealing window into future shifts in power and wealth that could reshape the world.
The Book of Leadership: How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible - Thryft

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If you're aiming to elevate your leadership game, "The Book of Leadership" is like a one-on-one master class with industry giants. Anthony Gell distills years of interviews into actionable insights that could give you that edge in both personal growth and team management. Whether you're a seasoned executive or an aspiring leader, this book promises to expand your understanding of what makes leaders and organizations exceptional.
Small Actions: Leading Your Career to Big Success
Simon Mortlock, Eric Sim  | Wspc

Small Actions: Leading Your Career to Big Success

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Goodreads rating: 4.3

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Reading "Small Actions" is much like having a mentor who never runs out of pragmatic advice. This could be the sidekick you need if you're feeling stagnant or unsure how to make meaningful strides in your career. Eric Sim condenses years of varied experience into digestible chapters, offering insights that could potentially transform your work life one small step at a time. It's particularly refreshing for those eager to pick up little nuggets of wisdom that can lead to significant career milestones.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

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Goodreads rating: 4.1

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If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
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If you're someone looking to hone your leadership skills and impact others, this read is like a compass for navigating the complex world of leadership. John C. Maxwell shares his extensive experience in a way that feels like having a personal mentor guiding you through essential, actionable leadership lessons. It's a treasure for aspiring leaders who want to deepen their understanding and practice of effective leadership.
Financial Accounting: Global Edition : International Financial Reporting Standards - Thryft
Walter T. Harrison Jr. | Pearson

Financial Accounting: Global Edition : International Financial Reporting Standards

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Financial Accounting: Global Edition, authored by Walter T Harrison, is an ideal book for students seeking an introductory course in financial accounting from a traditional "preparer" approach. The book helps readers gain an in-depth understanding of the critical 'accounting cycle' chapters by focusing on the concepts and mechanics to minimize confusion. Additionally, Harrison has adapted the book to include International Financial Reporting Standards and include examples of IFRS-compliant companies to make it relevant to students outside the United States. It's suitable for students aspiring to become accountants, finance professionals, or anyone who wants to understand basic accounting principles.
Ralph Lauren In His Own Fashion
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Alan Flusser | Abrams Books

Ralph Lauren In His Own Fashion

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Goodreads rating: 4.08

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If you admire the transformation of personal style into a global empire, this biography will fascinate you. It's more than a tale of fashion; it's Ralph Lauren's journey from a Bronx boy to a household name, capturing the essence of American aspiration. Perfect for enthusiasts of design, fashion history, and personal success stories.
Can Finance Save the World?: Regaining Power over Money to Serve the Common Good - Thryft

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If you're intrigued by the potential of finance to positively impact worldwide issues, then Bertrand Badré's insights are for you. Drawing from his experience at the World Bank Group, Badré offers a visionary take on how to repurpose financial tools for societal good. You'll finish the book feeling empowered about the role money can play in tackling climate change, poverty, and infrastructure challenges.
Under New Management - How Leading Organizations Are Upending Business As Usual

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If you've ever felt stuck in outdated business practices and yearn for fresh, evidence-backed insights on management, "Under New Management" could invigorate your approach to leadership. David Burkus takes you through contemporary, sometimes radical, methodologies that could drastically improve both productivity and team morale. It's for the forward-thinkers who love to question the status quo.
The Lexus and the Olive Tree - Thryft
Thomas L. Friedman | Anchor Books

The Lexus and the Olive Tree

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Goodreads rating: 3.6

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If you're fascinated by the intertwining of international trade, culture, and politics, "The Lexus and the Olive Tree" might be your next favorite read. It takes you on a tour of our globalized world through Thomas Friedman's experienced eyes, helping you grasp why local identities clash with sweeping economic forces. It's a thorough yet approachable look at the mechanics behind the news headlines and shifts in the global economy that are shaping our daily lives and futures.
Money Mindset: Formulating a Wealth Strategy in the 21st Century - Thryft
Jacob Gold, Doug Coté  | Wiley

Money Mindset: Formulating a Wealth Strategy in the 21st Century

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Goodreads rating: 3.41

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If you're feeling a bit lost in today's fast-paced financial world, "Money Mindset" might just be the compass you need. It goes beyond the basics, tapping into the psychological aspects of wealth management. Think of it as a fitness plan for your finances, crafted by someone who knows the ins and outs of money's evolving role through generations. This book could give you that boost in financial literacy and confidence to sculpt a more secure future.
Management Efficacy: Wisdom from the Indian Bhagavad Gita and the Chinese Art of War

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If you're intrigued by how age-old philosophies can enhance today's business strategies, this is your read. Charles Chow bridges the gap between the Eastern strategic classics of the Bhagavad Gita and The Art of War and contemporary management practices. It's not just a book; it's a fusion of history and practicality that could sharpen your leadership skills and business acumen with a touch of timeless wisdom.
Social Psychology, Media and Research Update : United States Edition - Thryft
Elliot Aronson, Tim Wilson, Robin M. Akert  | Prentice Hall

Social Psychology, Media and Research Update : United States Edition

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Goodreads rating: 4.02

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"Social Psychology, Media and Research Update" offers an engaging way to learn social psychology through storytelling. This book is perfect for undergraduate students looking to grasp the concepts of social psychology in a fascinating and memorable manner. The book uses a scientific approach to teach social psychology while emphasizing on engaging storytelling. Highly recommended for students looking for an entertaining yet educational read.
The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization

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If you're intrigued by the idea of transforming your business into one that continuously evolves and learns, "The Fifth Discipline Fieldbook" by Peter M. Senge is an indispensable guide. Filled with practical advice, it’s a hands-on companion to the concepts in the original book "The Fifth Discipline" that takes you deeper into the practices necessary for building a learning organization. This could be a game-changer if you're in a leadership role looking to spearhead innovation and cultivate a forward-thinking workplace.
Crash Proof 2.0: How to Profit from the Economic Collapse

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If the recent economic fluctuations have left you worried, "Crash Proof 2.0" by Peter Schiff could be your financial compass. Schiff, known for his prophetic insights before the 2008 financial crisis, offers not just a breakdown of what's gone wrong, but a pragmatic three-step plan for what you can do right now. Think of this book as a survival kit for your savings in an unpredictable economy.
Dead in the Water: Murder and Fraud in the World's Most Secretive Industry
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If you're into true crime with an international twist and a touch of high-stakes drama, "Dead in the Water" could be right up your alley. Dive into the murky depths of the shipping industry, where the authors, Campbell and Chellel, unveil a story so enthralling, it almost reads like fiction. The level of detail could have you feeling like you’re on board this treacherous voyage yourself.
Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

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In stock: Well Read

If you're intrigued by the masterminds shaping our tech-driven world, "Strategy Rules" will be your guide through the minds of Gates, Jobs, and Grove. It's not just a history lesson; it's a strategic playbook drawn from three of the most successful figures in technology. Their combined wisdom could be the key to unlocking your own success, whether you're leading a start-up or steering a large corporation through uncharted waters.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

Regular price ₱440.55 from ₱242.55 Save up to 51%

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In stock: Well Read

Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More - Thryft
William D Jensen | Basic Books

The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More

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Goodreads rating: 3.94

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In stock: Very Good

This book might be the breath of fresh air your busy life needs. Its real-life strategies are designed to cut through the clutter and boost your productivity by focusing on what truly matters. It goes beyond generic advice, offering concrete steps to manage your time and tasks better. Embrace Jensen's approach, and you could start achieving more by doing less, turning stress into success.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.