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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman  | Routledge

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

₱688.05 from ₱292.05 Save up to 59%

Goodreads rating: 4.0

₱688.05 from ₱292.05 Save up to 59%

In stock: Very Good

This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
Adrian Gostick, Chester Elton  | Pocket Books

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Well Read

If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.
Financial Statement Analysis: Theory, Application and Interpretation - Thryft
Leopold A. Bernstein | Irwin Inc.

Financial Statement Analysis: Theory, Application and Interpretation

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Goodreads rating: 3.67

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In stock: Well Read

Sorry! Book description for this title is not available.
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Thryft
Gillis | Jossey-bass

The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership

₱836.55 from ₱341.55 Save up to 60%

Goodreads rating: 3.7

₱836.55 from ₱341.55 Save up to 60%

In stock: Very Good

The IABC Handbook of Organizational Communication is a must-read for business leaders who want to understand the intricacies of corporate communication. It covers a wide range of topics including crisis management and ethics, while also delving into the impact of new technologies and social media on communication strategies. The book is well-researched and well-organized, making it an invaluable resource for anyone looking to improve their organization's communication practices.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

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Goodreads rating: 3.47

from ₱440.55

In stock: Well Read

Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
Operations Management - Thryft
Robert Johnston, Alistair Brandon-Jones, Nigel Slack  | Pearson

Operations Management

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Goodreads rating: 3.85

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In stock: Well Read

If you're aiming to excel in the operations management field, this book by Nigel Slack is tailored for you. It's a market leader for a reason, blending academic rigor with real-world relevance, making it indispensable for both students and professionals. Diving into this, you'll discover a wealth of knowledge that can practically shape your understanding and approach to operations within any organization.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

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Goodreads rating: 3.17

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In stock: Well Read

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

from ₱539.55

Goodreads rating: 3.78

from ₱539.55

In stock: Like New

If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Internet Commerce - Thryft

Internet Commerce

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In stock: Very Good

If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis | Amacom Books

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

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Goodreads rating: 3.75

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.
The Power Principle: Influence With Honor
New
Stephen R. Covey, Blaine Lee  | Simon & Schuster

The Power Principle: Influence With Honor

from ₱391.05

Goodreads rating: 3.96

from ₱391.05

In stock: Very Good

If you're looking to inspire people genuinely, "The Power Principle" can be your guide. Blaine Lee offers insights that go beyond traditional persuasion tactics, focusing on leading with honor instead of fear. Picking up this book means you're ready to elevate your ability to influence others by rooting your approach in respect for their autonomy. It's insightful for anyone looking to create deeper connections and lead in a more meaningful way.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency
Mark L. Clifford | Columbia University Press

The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

from ₱787.05

Goodreads rating: 3.62

from ₱787.05

In stock: Very Good

If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
Supernova Advisor Teams - A Pathway To Excellence - Thryft
Robert D. Knapp, Curtis C. Brown Jr.  | Wiley

Supernova Advisor Teams - A Pathway To Excellence

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Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book, "Supernova Advisor Teams - A Pathway To Excellence," is a must-read for anyone looking to enhance their financial advisor team. With practical strategies and insightful advice, it guides you step-by-step on how to boost your team's effectiveness, discover different leadership styles, and write winning team vision statements. What sets this book apart is its focus on building collaborative teams that can transcend organizational boundaries, improving the client experience. Whether you're onboarding new team members or looking to strengthen your existing team, this book will help you transform your team into a cohesive and productive unit that strives for excellence.
Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen  | Mcgraw-hill Interamericana De España S.l.

Introduction to Managerial Accounting 8th Edition

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.0

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty - Thryft
Ásgeir Jónsson | Mcgraw Hill

Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty

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Goodreads rating: 3.5

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

"Why Iceland?" is more than just a thorough look into a financial collapse; it's a cautionary tale of rapid economic ambition. As you read, you'll find yourself engrossed by the unique perspective of Ásgeir Jónsson, who had an insider's view of Iceland's banking sector. His firsthand account sheds light on the rather dramatic shift from a fishing-dependent economy to a financial powerhouse, and subsequently, to its dramatic downfall. It's an insightful read for those intrigued by global finance and the socio-economic forces that shape nations.
2010 Culture Book
Various | Zappos Ip, Inc.

2010 Culture Book

from ₱409.05 Save up to 2%

Goodreads rating: 4.1

from ₱409.05 Save up to 2%

In stock: Well Read

The 2010 Culture Book by Zappos is a perfect read for individuals who value and prioritize company culture within their workplace. The book provides a creative and unique glimpse into the inner structure and core values of Zappos. The unedited submissions from employees, partners, and customers further add transparency to the company's culture, making it an inspiring and informative read for those interested in building a stronger company culture.
The Culture of Collaboration - Maximizing Time, Talent and Tools to Create Value in the Global Economy
Evan Rosen | Red Ape Publishing

The Culture of Collaboration - Maximizing Time, Talent and Tools to Create Value in the Global Economy

from ₱440.55

Goodreads rating: 3.42

from ₱440.55

In stock: Well Read

Interested in why collaboration trumps solo genius? Evan Rosen's "The Culture of Collaboration" is an enlightening exploration of cooperative success in diverse industries—from cinema to aerospace. It demonstrates how fostering a collective working environment isn't just inspirational; it's a strategic move yielding unmatched value and advantage in today's global economy. This book might just transform your understanding of productivity and innovation.
Brave Steps (Edisi Bhs. Inggris) - Thryft

Brave Steps (Edisi Bhs. Inggris)

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In stock: Like New

This book is a must-read for aspiring entrepreneurs and individuals looking for motivation to pursue their dreams. Brave Steps captures the extraordinary journey of DR. Bayu Satya as he breaks through limitations in the oil spill response equipment industry. With his fighting and learning spirit, Bayu turns a small business into an internationally renowned company, promoting his beloved country, Indonesia, along the way. The book teaches us the importance of courage, determination, and innovation in achieving our goals. Get ready to be inspired and motivated to take brave steps towards your own success.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
The Organized Teacher's Guide to Your First Year of Teaching - Thryft
Kimberly Persiani, Brandy Alexander, Steve Springer  | Mcgraw-hill Education

The Organized Teacher's Guide to Your First Year of Teaching

₱682.20 from ₱490.05 Save up to 30%

Goodreads rating: 4.08

₱682.20 from ₱490.05 Save up to 30%

In stock: Very Good

Starting a teaching career can be daunting, but 'The Organized Teacher's Guide to Your First Year of Teaching' seeks to ease that transition. It’s like having a mentor in your pocket, one who provides lists, charts, and diagrams to guide you through the maze of your early teaching days. With a companion CD-ROM for quick access to reproducible materials, this book is practical and user-friendly, setting you up to make your first year not just survivable, but successful.
101 Simple Things to Grow Your Business - Thryft
Dottie Walters | Crisp Pub Inc

101 Simple Things to Grow Your Business

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Goodreads rating: 0.0

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In stock: Well Read

Useful and inexpensive ideas to enhance your organization's image and improve sales.
Stab Your Way to the Top - Thryft
Martin Wakeman | Kogan Page

Stab Your Way to the Top

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 0.0

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In stock: Very Good

Recommendation: If you're tired of reading the same old 'how-to-succeed-in-business' books and looking for something much more unconventional, then Stab Your Way to the Top is the perfect read for you. With hilarious cartoons and witty prose, it provides a satirical guide on how to advance in your career through ruthless behavior. Although it may not be for everyone, this book is a refreshing and unique take on an all too serious subject.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

₱1,084.05 from ₱490.05 Save up to 57%

Goodreads rating: 3.9

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In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies - Thryft
Dirk Nicol | Ibm Press

Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.65

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Adrian J. Slywotzky | Wiley

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.6

₱490.05 from ₱242.55 Save up to 55%

In stock: Very Good

This book is recommended for entrepreneurs who want to understand the changing landscape of business and stay ahead of the competition. It presents 30 different profit patterns with real-life case studies and examples to help business owners analyze their own business model. The author's unique perspective and insights make this book a valuable addition to any business library.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

₱985.05 from ₱391.05 Save up to 60%

Goodreads rating: 4.19

₱985.05 from ₱391.05 Save up to 60%

In stock: Very Good

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Giving Business - Creating the Maximum Impact in a Meaning-Driven World
Masami Sato | Buy1give1 Pte Ltd

Giving Business - Creating the Maximum Impact in a Meaning-Driven World

from ₱440.55

Goodreads rating: 4.0

from ₱440.55

In stock: Very Good

If creating meaningful change through your business endeavours excites you, "Giving Business" could be your next inspiring read. Masami Sato combines cultural wisdom with modern entrepreneurial spirit, offering a fresh viewpoint on how purpose-driven business models can enhance not only your company's impact but also its success. It's for those wanting to resonate with today's conscious consumer and leave a lasting positive mark on the world.
International Loans, Bonds, Guarantees, Legal Opinions - Law and Practice of International Finance Series
Philip R. Wood | Sweet & Maxwell

International Loans, Bonds, Guarantees, Legal Opinions - Law and Practice of International Finance Series

from ₱1,331.55

Goodreads rating: 0.0

from ₱1,331.55

In stock: Like New

If you're navigating the complexities of international finance, Philip R. Wood's volume offers an indispensable roadmap. It dissects the specialist area of syndicated bank credits, bond issues, and financial instruments with a lawyer's precision and a teacher's clarity. This in-depth perspective on the legal facets could be the guiding companion for professionals and students looking to deepen their understanding of the financial legalities on a global stage.
Public Relations for Your Business - Thryft

Public Relations for Your Business

₱341.55 from ₱193.05 Save up to 56%

₱341.55 from ₱193.05 Save up to 56%

In stock: Very Good

This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.
Making It in the New Music Business - Thryft
James Riordan | Writer's Digest Books

Making It in the New Music Business

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 4.2

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

"Making It in the New Music Business" by James Riordan is an essential guide for anyone who wants to succeed in the music industry. With practical tips and insights from industry professionals, this book covers everything from networking to marketing to digital distribution. Its most distinctive feature is its up-to-date information on the rapidly changing music industry, making it a valuable resource for aspiring musicians and industry insiders alike.
One Business, 99 Lessons
New

One Business, 99 Lessons

from ₱521.10 Save 69%

from ₱521.10 Save 69%

In stock: Very Good

Sorry! Book description for this title is not available.
Payback: Reaping the Rewards of Innovation
New
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

from ₱787.05

Goodreads rating: 3.63

from ₱787.05

In stock: Very Good

Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Make success a habit - Thryft
Mukul Deva | Armour

Make success a habit

₱688.05 from ₱490.05 Save up to 31%

Goodreads rating: 5.0

₱688.05 from ₱490.05 Save up to 31%

In stock: Very Good

"Make Success a Habit" isn't just a book—it's a catalyst for change. Imagine you're at a point where you know you can do better, be better, but you're stuck. Mukul Deva offers not only motivation but a toolbox for turning your aspirations into regular, tangible accomplishments. His stories resonate, teaching that success is less about sudden leaps and more about the steady dedication to forming new, empowering habits. If you're looking to light that fire within yourself or to guide others with enlightened leadership, this book could be your spark.
Taking Smart Risks: How Sharp Leaders Win When Stakes are High - Thryft

Taking Smart Risks: How Sharp Leaders Win When Stakes are High

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₱737.55 from ₱391.05 Save up to 48%

In stock: Like New

If you're feeling stagnated in your personal or professional life, "Taking Smart Risks" might just give you the nudge you need. Sundheim doesn't just theorize; he provides actionable tools and insights that can transform the way you approach your decisions. By embracing his five elements of smart risk-taking, you could start making changes that propel you—or your organization—into a more dynamic future.
Unpack Me! - Thryft
Wang Sahoqiang | Page One Publishing Pte Ltd

Unpack Me!

₱440.55 from ₱341.55 Save up to 30%

Goodreads rating: 4.75

₱440.55 from ₱341.55 Save up to 30%

In stock: Very Good

If you appreciate the blend of practicality with eco-friendliness in design, "Unpack Me!" could be your muse. The book flaunts avant-garde packaging ideas that are as functional as they are environmentally conscious. It's a treasure trove of inspiration for designers and enthusiasts, wrapped with vivid photographs that make the concepts leap off the page.
Leadership from the Inside Out: Becoming A Leader for Life - Thryft
Kevin Cashman | Executive Excellence Pub

Leadership from the Inside Out: Becoming A Leader for Life

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Goodreads rating: 3.95

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In stock: Very Good

This book might resonate with you if you're looking at leadership beyond conventional strategies and tactics. Kevin Cashman encourages a holistic approach, where evolving as a person is central to becoming an effective leader. It could be particularly enlightening if you're seeking to lead with authenticity and are ready to reflect on your life deeply to uncover your true leadership potential.
Microeconomics - Thryft
Diane F. Eaton, Buford Curtis Eaton, Douglas W.I. Allen  | Prentice Hall College Div

Microeconomics

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Goodreads rating: 4.0

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In stock: Well Read

Recommendation: - Microeconomics is a fantastic read for anyone who wants to grasp the fundamental concepts of economics and apply them to real-world scenarios. The book provides practical insights and examples that help readers understand how microeconomics shapes our daily lives. With the addition of exercises requiring calculus, it offers a comprehensive learning experience. Whether you're a student or simply curious about the economics of everyday life, this book is a must-read.
Operations Management - Thryft
CHRISTINE HARLAND ALAN HARRISON ROBERT JOHNSTON NIGEL SLACK ETC., STUART CHAMBERS | Ft Prentice Hall

Operations Management

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.84

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In stock: Well Read

Operations Management isn't just a textbook; it's a deep dive into the heartbeat of every business. If you're looking to understand the nitty-gritty of making a company run smoothly and want to master skills like minimizing waste and optimizing resources, then the concepts and case studies here could transform the way you see the business world. Whether you're a student or a manager, this book is a significant step towards operational excellence.
Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future - Thryft
Pete Peterson | Portfolio

Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future

₱268.20 from ₱193.05 Save up to 42%

Goodreads rating: 3.14

₱268.20 from ₱193.05 Save up to 42%

In stock: Very Good

"Steering Clear" is a must-read for those concerned with the US economy and its future. Peter G. Peterson provides nonpartisan analysis of America's long-term debt problems and offers achievable solutions for improving our fiscal outlook. His insights into our economic challenges, such as aging baby boomers, growing healthcare costs, outdated military spending, a flawed tax code, and our divided political system, help to provide a comprehensive understanding of the issues at play. By reducing government spending, increasing revenue, and phasing in progrowth reform options, Peterson offers hopeful and durable solutions for a more secure and dynamic economic future.
Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job
Skip Lineberg, Emily Bennington  | Ten Speed Press

Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

from ₱440.55

Goodreads rating: 3.78

from ₱440.55

In stock: Well Read

This book is perfect for recent college grads or new hires who are looking to make a positive and lasting impression in their first job. Effective Immediately offers practical advice and useful resources for navigating the challenges of the workplace, and teaches valuable skills like conflict resolution, project management, and leadership. The book's emphasis on using every task as an opportunity to shine, no matter how small, makes it stand out as a unique and empowering career guide for young professionals.
Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them - Thryft

Creative Destruction : Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

₱440.55 from ₱193.05 Save 56%

Goodreads rating: 3.69

₱440.55 from ₱193.05 Save 56%

In stock: Very Good

Creative Destruction challenges conventional wisdom of long-lasting corporations, showing that even the best-run companies cannot sustain market-beating performance for more than 10-15 years. Based on extensive research, Foster and Kaplan propose radical changes for corporations to transform rather than incrementally improve in order to sustain superior returns. The book offers new ideas and a fresh perspective on corporate culture and change. It is recommended for entrepreneurs and business leaders looking to transform their organizations and stay competitive in changing markets.
The Essence of Information Systems
New
John Ward, Chris Edwards  | Prentice Hall

The Essence of Information Systems

from ₱440.55

Goodreads rating: 3.5

from ₱440.55

In stock: Very Good

If you're an MBA student or an aspiring manager looking to deepen your understanding of information systems, this book makes for an indispensable asset. It condenses the subject into its most critical elements, offering a concise yet comprehensive overview suitable both as a course companion and a handy reference for your professional bookshelf. Its streamlined content is also perfect for undergraduates and postgraduates seeking clarity and mastery in the field.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.82

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In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Power To Become - Thryft
Deepak Shrestha | Marshall Cavendish International (asia)

The Power To Become

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 5.0

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In stock: Like New

Recommendation: - "The Power To Become" is an incredibly inspiring book that takes you on a personal journey of transformation. Through the eyes of Deepak, a barefoot boy from Nepal, you'll be captivated by his tales of running through remote villages and his struggle to find even a few cents to his name. But what truly sets this book apart is Deepak's unwavering commitment to helping others, as he shares his own efforts and inspiring ascent to become the successful businessman and philanthropist he is today. Prepare to be inspired and gain a unique insight into the heart of Nepal and its resilient people."
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

from ₱440.55

Goodreads rating: 3.13

from ₱440.55

In stock: Like New

If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
How to Make Money In Stocks: A Winning System In Good Times or Bad - Thryft

How to Make Money In Stocks: A Winning System In Good Times or Bad

₱391.05 from ₱193.05 Save up to 56%

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book could be a good read for someone who wants to learn the art of investing in stocks and wants to understand the strategies to make money in the market. With the guidance of William J. O'Neil, a well-known investor, this book equips readers with the necessary knowledge and skills to recognize and invest in fast-growing, innovative companies. It covers valuable insights, including when to buy and sell, helping readers make informed decisions in the ever-changing stock market. So, if you want to explore the world of stock investing and unlock the potential for financial success, this book is a must-read!
Meetings, Meetings: How to Manipulate Them and Make Them More Fun - Thryft

Meetings, Meetings: How to Manipulate Them and Make Them More Fun

₱292.05 from ₱193.05 Save up to 43%

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

Are you tired of dull and unproductive meetings? Look no further! "Meetings, Meetings" is the ultimate guide that reveals the untold secrets of manipulating meetings and injecting a much-needed dose of fun. With Winston Fletcher's expert advice, you'll learn innovative techniques to engage participants, foster creativity, and ultimately turn meetings into exciting and productive events. Say goodbye to boring meetings and hello to a new era of dynamic collaboration!
Generation Y: Thriving (& Surviving) wit - Thryft
Peter Sheahan | Hardie Grant Books

Generation Y: Thriving (& Surviving) wit

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.33

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is an insightful guide to managing the unique characteristics of Generation Y employees. It offers practical solutions for attracting, developing, and retaining talent in the workplace. The book provides a deep understanding of the mindset of this new generation, making it a recommended read for HR managers and Generation Y employees themselves. Overall, it offers valuable advice for improving management skills and relationships with colleagues.
Decision Economics : Get Control of the Decision Making Process - Thryft
Alfred R. Oxenfeldt | Institute Of Financial Services

Decision Economics : Get Control of the Decision Making Process

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book could be a good read for managers and aspiring financial planners who want to improve their expertise in making sound economic decisions. The book provides practical tools to confidently turn financial models into actionable plans for both short and long-term planning, making it a valuable resource for any business decision-maker.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.85

₱341.55 from ₱193.05 Save up to 56%

In stock: Very Good, Well Read

This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.