Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Soo Ping Lim
|
World
Scientific
Publishing
Co
Courage And Conviction: Ethical Dilemmas, Decision-making, And Resolutions
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This book is a valuable read for anyone who often finds themselves grappling with ethical dilemmas in their personal or professional life. With its engaging storytelling and practical approach, it guides readers through the complexities of moral reasoning and decision-making. The step-by-step resolution framework and tactical approach provide a clear path for resolving ethical dilemmas, while the bullet-point summaries and reflective questions deepen understanding and application. Get ready to navigate difficult situations with courage and conviction by your side.
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Rick Kirschner, Rick Brinkman |
Mcgraw-hill
Dealing with People You Can't Stand: How to Bring Out the Best in People at Their Worst
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If you've ever found yourself dreading interactions with certain challenging individuals either at your workplace or in social settings, this book is for you. It's like a guidebook that teaches you the art of engaging constructively with those whose behavior might otherwise derail your day. Think of it as your personal toolbox for maintaining harmony and turning potential conflicts into productive encounters.
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Recommended for: This book is a must-read for accountants, controllers, or CFOs who are struggling with the impact of convergence and need practical advice about how to deal with IFRS issues. The book provides a practical, plain language explanation of international financial reporting standards and is liberally sprinkled with definitions and examples that make it easy to understand. It also summarizes the IFRS and notes applicable source documents, making it an essential reference tool for anyone who needs on-the-spot answers to questions that arise while dealing with IFRS.
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Jan Somers
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Somerset
Financial
Services
More Wealth from Residential Property
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Goodreads rating: 3.71
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Recommendation: More Wealth from Residential Property is an insightful read for individuals looking to secure personal financial independence through property investment. Jan Somers explains the fundamentals of property investing in simple terms without financial jargon. The book is a must-read for those looking to master the art of property investing quickly.
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Peter F. Drucker
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Heinemann
Professional
Publishing
The New Realities - In Government And Politics-- , In Economy And Business-- , In Society-- , And In World View
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Goodreads rating: 3.83
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The New Realities by Peter Drucker offers an insightful analysis of current and future issues and developments in politics, economics, and society. Drucker's strong and controversial perspectives challenge conventional thinking and provoke critical examination of the status quo. This book is a must-read for anyone interested in gaining a deeper understanding of the complex and changing world around us.
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Shandel Slaten
|
Dynastiebooks
Clarity : Focusing On What Matters
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Goodreads rating: 4.5
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Recommendation:
- This book is for individuals who feel overwhelmed and want to regain control of their lives. With 52 inspirational readings, it provides practical advice and tools to help you sharpen your vision, improve communication, manage time effectively, and build trust. It offers weekly questions to promote self-reflection and practical applications that will challenge you to become a better version of yourself. If you're ready to find clarity, focus on what matters, and achieve your goals, this book is a must-read.
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François M. de Visscher, John L. Ward, Craig Aronoff |
Palgrave
Macmillan
Financing Transitions : Managing Capital and Liquidity in the Family Business
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Goodreads rating: 4.0
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This book would be a good read for individuals who are involved in a family business and are looking to plan for its future success. The author focuses on establishing principles and patterns necessary for laying the foundation for capital and liquidity planning, which can lead to making wise, well-timed choices about the business and family. The book is concise with only 116 pages, making it a quick read for busy individuals. Overall, readers would appreciate the practical advice and real-life examples provided in the book.
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Mano Sabnani
|
Marshall
Cavendish
International
(asia)
Marbles, Mayhem and My Typewriter : The unfadable life of an ordinary man
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This book is a great read for anyone looking for inspiration and motivation to chase their dreams. Mano's journey from a simple journalist to the CEO of a leading firm offers great insight into the values of integrity, hard work, and perseverance. The book is a testament to the fact that ordinary people can achieve extraordinary things with passion and dedication. It is an excellent read for anyone looking to learn about leadership, values, and the art of achieving success in life.
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David Thielen
|
Mcgraw-hill
The 12 Simple Secrets of Microsoft Management : How to Think and Act Like a Microsoft Manager and Take Your Company to the Top
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Goodreads rating: 3.55
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This book appeals to aspiring business managers who are intrigued by the success of Microsoft. It provides valuable lessons to learn from their management style and corporate culture. The author particularly emphasizes the importance of being willing to take risks, and bouncing back from failure in order to succeed. If you are looking for a book that will help equip you with the tools and strategies to manage your company more effectively, this is a great read!
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Tim Jackson
|
Harper
Collins
Publishers
Virgin King : Inside Richard Branson's Business Empire
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Virgin King inside Richard Branson's Business Empire is perfect for those interested in an insider’s account of Branson’s business and personal life. The book captures the contradictions and paradoxes in the life of Richard Branson, who has been voted as the country’s leading role model among young people. Tim Jackson has done a commendable job of drawing together various incidents and events to decode the secrets behind Branson’s massive success and hard-earned reputation.
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Joseph Fridgen
|
Amer
Hotel
&
Motel
Assn
Dimensions of Tourism
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"Dimensions of Tourism" is a comprehensive guide to navigating the tourism industry. With detailed insights into its inner workings, this book helps readers understand the different dimensions of the tourism world. Fridgen's analysis is particularly useful for students of tourism and those interested in pursuing a career in the industry.
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Ian C. Gregory, Simon B. Rawling |
Palgrave
Macmillan
Profit from Time : Speed up business improvement by implementing Time Compression
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"Profit from Time" is a must-read for managers seeking to gain a competitive advantage. The book explores the philosophy of Time Compression and its application to production, manufacturing, and human aspects of a business. The highlight of the book is the numerous examples from companies such as British Airways, Massey Ferguson, British Steel, and Rover Group, which demonstrate how Time Compression can be used to gain a strategic advantage. It is a valuable resource for managers across industries seeking to implement change and accelerate growth.
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Leonard L. Berry
|
Free
Press
On Great Service : A Framework for Action
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For anyone in a service industry, "On Great Service" provides a comprehensive and practical framework for delivering great service. The book is based on research and provides rich insights and numerous examples, including unique ones, that are relevant to various service situations. The author challenges service managers to set their service quality aspirations higher and provides financial reasons for the necessity of great service.
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Ganesh Shermon
|
Tata
Mcgraw
Hill
India
Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centres
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This book is a great resource for leaders who want to improve their organization's performance by mapping and developing employee competencies. It provides clear guidance on how to create a competency model that can be used for various HR processes, including training and development opportunities. The book's most unique feature is its practical approach and detailed timelines, making it easy for readers to implement the strategies mentioned. If you're looking to enhance your workforce and meet organizational goals, this book is a must-read.
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World Trade Organization
|
World
Trade
Organization
The making of the TRIPS Agreement : personal insights from the Uruguay Round negotiations
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This book provides personal insights from the negotiators of the TRIPS Agreement, detailing how different policy perspectives and trade interests were accommodated and how negotiations led to an enduring agreement. It highlights the importance of a clear negotiating agenda and the distinct roles of the Chair, Secretariat, and negotiators. This book is an excellent resource for current and future negotiators and those interested in the role of intellectual property in trade agreements.
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Andrew Chapman, Lee Silber, Linda Krall |
Weiser
Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line
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This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.
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John C. Stepper, Daniel P. Petrozzo |
Van
Nostrand
Reinhold
Implementing Reengineering : An In-depth Guide to Reengineering Using Information Technology
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This book is an essential read for anyone involved in business management or IT who are looking to reengineer their organizations and processes. Petrozzo and Stepper outline a clear roadmap for effective reengineering that merges empowerment, teaming, and continuous improvement in successive iterations, allowing for a quicker realization of benefits with reduced risk. Their advanced methods and tools, such as process simulation and scenario-based training, provide a practical and evolutionary approach to transformation that readers will find valuable and informative.
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Stephen Manallack
|
Longman
You Can Communicate - PR Secrets For Personal Success
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This practical guide teaches communication strategies and techniques used by successful corporations. It provides insights into overcoming communication barriers, crafting effective speeches, and gaining influence through negotiations. With this book, you'll gain access to the secrets of professional public relations consultants, and learn new ways to boost your personal success.
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Richard L. Macinnes, Stephen L. Pearce |
Net
Results,
Inc.
Strategic MRO Powered by DSC
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Strategic MRO Powered by DSC(tm) (Maintenance, Repair and Operation/Overhaul) encompasses the entirety of enterprise asset management and the MRO Supply Chain practices. This book introduces the breakthrough Demand Supply Compression (DSC)tm methodology, which provides a practical path forward to guide an organization's thinking and doing as they seek performance improvement. Focused on achieving a future perfect and guided by meaningful principles, organizations will learn to apply compression strategies to drive out waste, time, and non-value adding activities from their Strategic MRO practices. We will be led on our Strategic MRO journey by Paul, who is the CEO of a ficitious chemical company. His company will be joined by a water utility, an automotive manufacturer, a mobile telecommunications company, a military base operation, and a truck load freight carrier. The message is Strategic MRO powered by DSC(tm) can be successfully applied to any business concern where maximizing return on assets is critical to success.
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Wayne G. Broehl Jr.
|
Dartmouth
Cargill: Trading the World's Grain
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Cargill: Trading the World's Grain is a captivating read for those interested in the growth and success of private businesses. The book offers a fascinating history of Cargill and its rise to global leadership amongst the "big five" grain traders. Wayne Broehl Jr. delivers a carefully researched and documented account of the company's exponential growth, emphasizing its core business in the grain industry, which has preserved its position as a successful player in the global market.
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Bill McFarlan, Eamonn Holmes |
Capstone
Drop the Pink Elephant - 15 Ways to Say What You Mean....and Mean What You Say (Mass Market Paperback)
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This book, "Drop the Pink Elephant," is a must-read for anyone who wants to improve their communication skills. With simple and practical advice, it shows you how to avoid the common pitfalls and unnecessary negatives that can hinder effective communication. By learning to speak in pictures, getting rid of jargon, and recognizing when to apologize or thank people, you'll be able to sharpen your conversation and capture your audience's attention. Don't let poor communication skills hold you back - drop the pink elephant and start making your words count for more.
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Elizabeth Gilbert
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Bloomsbury
Big Magic: Creative Living Beyond Fear
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Elizabeth Gilbert, the bestselling author of Eat Pray Love, delves into the mysterious nature of inspiration and creativity in this insightful book. She encourages readers to embrace curiosity, let go of needless suffering, and pursue their passions fearlessly. Whether you are an aspiring writer, artist, or simply seeking more mindfulness in your life, Big Magic offers a world of wonder and joy. Sorry! Book description for this title is not available.
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Constantine Ziogas
|
Oxford
University
Press
Economics Study Guide: Oxford IB Diploma Programme
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This book would be an excellent read for an International Baccalaureate student, who is looking for concise and comprehensive revision of all topics on the Economics Diploma Programme. The book gives detailed support for constructing, labelling, and interpreting graphs and has a new section which provides extensive coverage of the quantitative material required for higher level students. The glossary contains over 470 terms, and defines every term present in the most recent syllabus, making it a perfect guide for second language students as well.
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Thomas Crump
|
Robinson
Publishing
A Brief History of How the Industrial Revolution Changed the World
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This book is highly recommended for those interested in the significant historical event that shaped the world as we know it. Crump takes the readers on a journey starting from the eighteenth century and highlights the transformation that occurred due to technological advancements. His narrative gives insight on the various individuals like inventors, scientists, businessmen, and explorers who played fundamental roles in this revolution. His writing style is authoritative and well-researched, and this is a must-read for history buffs and anyone interested in modernization and industrialization.
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Walter P. Pidgeon Jr.
|
Wiley
The Not-for-Profit CEO Workbook - Practical Steps to Attaining & Retaining the Corner Office +CD —
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This workbook provides practical tools, techniques, and guidance to help new or aspiring non-profit CEOs develop essential traits and competencies for success in a challenging and competitive field. It includes case studies, customizable forms and a guide to creating a personalized strategic career plan. Highly recommended for non-profit professionals, current and aspiring CEOs, board members, and students.
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Stefano Pelle
|
Sage
Publications
Pvt.
Ltd
Understanding Emerging Markets : Building Business BRIC by Brick
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This book is a must-read for anyone interested in understanding the dynamics of emerging markets. With a particular focus on the BRIC countries, it offers a comprehensive exploration of the opportunities and challenges of doing business in these economies. From cultural gaps to corporate social responsibility, the author delves into the key factors that influence success in emerging markets. Through real-world examples and insightful analysis, this book provides valuable insights and strategies for building a profitable business in developing economies. So, if you are an entrepreneur or a business professional looking to tap into the potential of emerging markets, this book is your go-to guide.
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Vijay Eswaran
|
Rythm
House
In the Sphere of Silence
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Goodreads rating: 4.24
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This book is a guide to practicing daily reflective silence to achieve personal and professional growth. It offers practical techniques and personal anecdotes to help readers develop self-awareness, increase productivity, and achieve success in all areas of life. Recommended for those looking to improve their daily routine and achieve their goals.
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D.A. Benton
|
Mcgraw
Hill
Executive Charisma: Six Steps to Mastering the Art of Leadership
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This book is a must-read for anyone aspiring to become a successful leader. It offers a proven six-step process that will guide you towards mastering the art of leadership. The author, D.A. Benton, provides valuable insights and practical advice on how to develop executive charisma. By following the steps outlined in the book, you will learn how to initiate action, maintain esteem, be an effective communicator, and exude confidence. Whether you're a new manager or an experienced executive looking to enhance your leadership skills, this book offers a roadmap to success.
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Charles Martin
|
The
European
Lawyer
Private Equity
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Recommendation:
1. Private Equity is a go-to guidebook for investors seeking to invest in private equity firms. Martin's extensive knowledge and experience in the field make this book a useful resource for anyone looking to navigate and participate in the world of private equity investments.
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V.
|
St.
Martin's
Griffin
The Mafia Manager : A Guide to the Corporate Machiavelli
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The Mafia Manager is a unique guide on leadership that takes a different approach than traditional business books. It uses the principles of the mafia to teach readers how to lead effectively by being smart, assertive, and strategic. It provides practical advice on how to handle office politics, how to manage time effectively, and how to make tough decisions. This book is a must-read for anyone looking to improve their leadership skills and navigate the complexities of the corporate world.
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Tom Peters
|
Pan
Macmillan
The Tom Peters Seminar
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The Tom Peters Seminar is a must-read for anyone seeking to keep their business ahead of the curve. It offers a unique perspective on the ever-changing landscape of business, challenging conventional ideas and providing a fresh approach to thriving in the 1990s. Peters' provocative and sometimes scary analysis may be just what you need to push your business to the next level.
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Paul du Plessis
|
Oxford
University
Press
Borkowski's Textbook on Roman Law
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This book is a must-read for anyone interested in the historical development of law. It provides a comprehensive and accessible account of Roman private law and civil procedure, grounded in contemporary scholarship. The author sets the law in its social and historical context, and demonstrates the impact of Roman law on our modern legal systems. The inclusion throughout of extracts in translation from the most important sources of Roman law makes it easy for readers to engage with primary sources. The book is highly recommended for students of law, classics, and history.
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Kerry Larkan
|
Marshall
Cavendish
Corp
The Talent War: How to Find and Retain the Best People for Your Company
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In this competitive job market, you're probably facing the challenge of not only finding top talent but also holding onto it. "The Talent War" is a practical guide that feels like you're getting direct advice from a seasoned mentor. It doesn't just brush over the issues superficially; it dives into the real-life strategies of successful companies. It's a valuable resource if you're looking to shape a robust team culture and make hiring decisions that align with your company’s ethos and future goals.
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Steven Howard
|
Butterworth-heinemann
Corporate Image Management : A Marketing Discipline for the 21st Century
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Corporate Image Management is a must-read for senior executives looking to improve their brand reputation in today's global market. The book emphasizes that a company's image is not just about design, but also about the professionalism of its leadership and the quality of its employees. With examples from successful companies such as Singapore Airlines and MasterCard International, readers will learn how to use strategic image management to implement change and drive success.
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Aamir A. Rehman
|
Mcgraw
Hill
Gulf Capital and Islamic Finance: The Rise of the New Global Players
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Gulf Capital and Islamic Finance is an excellent resource for financial professionals seeking to understand the origins and evolution of Gulf capital and Shariah-compliant finance. The book provides in-depth knowledge on key GCC institutional investors, investment opportunities, and the global implications of Gulf capital. The book's lucid writing style, diverse insights, and lack of geopolitical bias make it useful for anyone seeking to tap into the growing relevance of Gulf capital and Islamic finance in the global economy.
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James W. Botkin, Jana B. Matthews |
Wiley
Winning Combinations : Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies
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Recommendation: This book is recommended for entrepreneurs and executives who are interested in exploring innovative ways of expanding their business through collaborative ventures. The book provides extensive guidelines for establishing large/small alliances that can help meet a company's goals. It cites real-life examples of successful alliances featuring top American companies and explores global opportunities for entrepreneurial partnerships, featuring in-depth analyses of alliances involving Japanese, British, Swedish, and Eastern European firms. This book is a must-read for anyone looking to gain a much-needed edge in the global technological race.
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Kitty O. Locker; Stephen Kyo Kaczmarek, Stephen Kyo Kaczmarek |
Mcgraw-hill
Business Communication : Building Critical Skills with BComm GradeMax
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"Business Communication" is an excellent read for individuals seeking to develop vital communication skills required in the business world. The innovative approach of the book allows instructors to focus on specific skills, making it ideal for short courses and different teaching approaches. Readers will appreciate the strong workplace activity orientation that helps them connect what they learn to what they do or will do on the job. With a solid grounding in business communication fundamentals, this book offers a practical and comprehensive guide for individuals looking to succeed in the workplace.
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Frances Trought
|
Ft
Press
Brilliant Employability Skills : How to stand out from the crowd in the graduate job market
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This book would be a great read for fresh graduates who are struggling to secure their dream jobs. The unique feature of this book is the practical tips and techniques provided that will help readers communicate their range of employability skills and behaviours effectively to potential employers. Users can expect to gain a clear understanding of what employers are looking for in graduates and develop the necessary skills to stand out in the job market.
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Iain Carson, Vijay V. Vaitheeswaran |
Twelve
-
12
Zoom : The Global Race to Fuel the Car of the Future
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Recommendation: "Zoom" is a must-read for anyone interested in the future of cars and transportation. The book provides a comprehensive overview of the history of the oil and car industries while also focusing on the race to create more environmentally friendly modes of transportation. With a multitude of perspectives from key players in the energy and car sectors, the book is able to effectively convey the importance of transitioning to cleaner energy sources. Overall, "Zoom" is a great read for anyone passionate about sustainability and global progress.
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Sue Bishop
|
Kogan
Page
Develop Your Assertiveness - Creating Success
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If you find yourself shying away from speaking up, whether in a meeting or with friends, "Develop Your Assertiveness" can be your guide to becoming more self-assured. Sue Bishop offers practical exercises that are easy to apply in daily interactions, helping you develop the confidence to express your needs and stand your ground without coming off as aggressive.
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David Peck
|
Wiley
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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This book provides a comprehensive guide to help you ask the right questions before diving into a social media marketing campaign. With expert insights and practical advice, author David Peck equips you with the knowledge you need to avoid common pitfalls and engage your customers effectively. Whether you're a small business owner or a job seeker, this book will teach you how to harness the power of social media to drive success for your brand or organization. By addressing the essential questions, you'll be able to create and implement a strategic marketing campaign that will keep your customers coming back for more.
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The Executive Director's Survival Guide : Thriving as a Nonprofit Leader
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Recommendation: "The Executive Director's Survival Guide" could be a good read for nonprofit executives who are looking to deepen their understanding of organizational effectiveness. The book provides practical and useful advice in a Q&A format that makes it an easy and enjoyable read. One of its unique features is the insight and experience provided by the authors who are themselves experienced nonprofit professionals and consultants.
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Terry O'Connor
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Unkno
Why Not? The Story of a Retail Maverick and Courts
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This book would be a good read for anyone with an entrepreneurial spirit or an interest in retail business. It captures the inspiring journey of Terry O'Connor, who started from humble beginnings and went on to lead one of the most successful retail ventures in Southeast Asia. With insightful reflections on doing business in the region, this book presents a unique perspective on the challenges and opportunities of the retail industry. Get inspired by the rags-to-riches story of a retail pioneer and gain valuable insights into the world of business.
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Jeffrey E. Garten
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Basic
Books
The Big Ten: the Big Emerging Markets and How They Will Change Our Lives
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Goodreads rating: 4.13
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Recommendation: This book is a must-read for anyone looking to understand the shifting power dynamics in the global economy. Through gripping storytelling and insightful analysis, Jeffrey E. Garten takes us on a journey to explore the ten most influential emerging markets and their impact on our lives. From China's rise to South Africa's potential, Garten reveals the challenges and opportunities for America in this new world order. Prepare to gain a fresh perspective on trade, human rights, and America's global leadership.
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Robert H. Miles
|
Jossey-bass
Leading Corporate Transformation : A Blueprint for Business Renewal
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Goodreads rating: 3.71
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This book is a valuable resource for business leaders who are looking to undergo corporate transformation. It offers expert guidance and tools on how to achieve fundamental transformation without exposing the organization to unacceptable risks. The book is relevant not only for senior executives but also for managers at all levels of an organization. Robert Miles provides a framework that has been effectively used by Symantec Corporation in shifting from being a technology-driven to a customer-driven company. This book is a must-have for leaders who must effect organizational change.
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Joo-Seng Tan, Soon Ang, P. Christopher Earley |
Stanford
Business
Books
CQ: Developing Cultural Intelligence at Work (Stanford Business Books
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This book explains to those living and working in another country how to identify and develop their Cultural Intelligence, or CQ. Cultural intelligence is an outsider’s natural ability to interpret and respond to unfamiliar cultural signals in an appropriate manner. CQ is distinguished by three core the head, or the ability to discover new information about a culture; the heart, or one’s motivation and confidence in dealing with a culture; and the body, or the capability to adapt actions and behavior so that they are appropriate in a new culture. A manager with a high CQ can enter into new cultural settings―national, professional, organizational, regional―and immediately understand what is happening and why, confidently interact with people, and engage in the right actions. Filled with real-world examples and case studies, this book explains how to assess one’s own skills and improve one’s CQ.
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This book is a must-read for anyone who has ever been inspired by a TED talk. Chris Anderson, the curator of TED, provides an insider's guide to creating talks that are unforgettable. With insights from some of the most inspiring TED speakers, this book equips you with the tools to give a powerful and impactful talk. It will teach you how to craft your talk's content, deliver it effectively on stage, and ultimately, unleash your inner TED speaker. Get ready to transform your audience's worldview and create a lasting impact with your ideas.
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Lynne Dobney, Nick Liddell, Dorothy MacKenzie |
Lid
Publishing
Business Is Beautiful : The Hard Art of Standing Apart
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This book provides inspiring examples of companies which have achieved greatness not just through profit, but also by making valuable contributions to society. It challenges the belief that business should only focus on profit, and encourages readers to think about the bigger picture. The author offers unique insights into how businesses can stand apart by creating value beyond just financial performance. This book is perfect for anyone seeking to create a more meaningful and sustainable business.
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Ng Aik-Kwang, Aik Kwang Ng |
Prentice
Hall
Why Asians are Less Creative Than Westerners
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Goodreads rating: 3.76
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Why do so many modern creative geniuses like Albert Einstein, Pablo Picasso and Charles Darwin hail from the West instead of the East? Why do the Chinese, who were the first people in the world to use paper, printing and gunpowder, lag behind their Western counterparts in modern discoveries and inventions? You can find the answers to these questions and more in this book, which argues that Asians are less creative than their Western counterparts because of their cultural background. Also included are practical pointers on how to be more creative in everyday life.
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Joseph M. Zappala
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Routledge
Public Relations Writing Worktext : A Practical Guide for the Profession
from ₱1,515.60
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Goodreads rating: 4.17
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Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
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