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Practical Marketing : An Asian Perspective

Regular price ₱539.55 ₱391.05 28% off
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Navigating the marketing landscape of emerging Asia.

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Practical Marketing : An Asian Perspective

Regular price ₱539.55 ₱391.05 28% off
Unit price
per
ISBN: 9780201628579
Authors: Wee Chow Hou
Publisher: Addison Wesley
Date of Publication: 1997-05-15
Format: Hardcover
Related Collections: Business, Economics, Politics
Goodreads rating: 5.0
(rated by 1 readers)

Description

This book is very timely in view of the growing importance of Asia. Over the past ten years, many Asian economies ranging from the newly industrialized economies of Taiwan, Hong Kong, Singapore and South Korea, to the semi-developing economies of Malaysia, Indonesia, and Thalland, have all experienced tremendous economic growth unparalleled in any part of the world. With the opening of China and other centrally planned economies like Vietnam, Myanmar, Laos, and Cambodia, Asia is on the path to astronomical economic growth.
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Navigating the marketing landscape of emerging Asia.

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.