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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising - Thryft
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Dan Norris | Dan Norris

Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising

from ₱256.05

Goodreads rating: 4.15

from ₱256.05

Out of stock

This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.
Corporate Image Management : A Marketing Discipline for the 21st Century - Thryft
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Steven Howard | Butterworth-heinemann

Corporate Image Management : A Marketing Discipline for the 21st Century

from ₱438.75

Goodreads rating: 5.0

from ₱438.75

Out of stock

Corporate Image Management is a must-read for senior executives looking to improve their brand reputation in today's global market. The book emphasizes that a company's image is not just about design, but also about the professionalism of its leadership and the quality of its employees. With examples from successful companies such as Singapore Airlines and MasterCard International, readers will learn how to use strategic image management to implement change and drive success.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign - Thryft
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David Peck | Wiley

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

from ₱409.05

Goodreads rating: 3.75

from ₱409.05

Out of stock

This book provides a comprehensive guide to help you ask the right questions before diving into a social media marketing campaign. With expert insights and practical advice, author David Peck equips you with the knowledge you need to avoid common pitfalls and engage your customers effectively. Whether you're a small business owner or a job seeker, this book will teach you how to harness the power of social media to drive success for your brand or organization. By addressing the essential questions, you'll be able to create and implement a strategic marketing campaign that will keep your customers coming back for more.
Movie Marketing : Opening the Picture and Giving it Legs - Thryft
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Tiiu Lukk | Silman-james Press

Movie Marketing : Opening the Picture and Giving it Legs

from ₱355.50

Goodreads rating: 3.42

from ₱355.50

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"Movie Marketing: Opening the Picture and Giving it Legs" can be a valuable resource for independent filmmakers and individuals looking to work in film distribution and marketing. The book offers a comprehensive tour of the various marketing strategies used for films across genres, budgets, and target audiences. It features insights from marketers, distributors, and even filmmakers themselves. The book also covers areas such as merchandising, promotions, and creating trailers. With case studies of films like Pulp Fiction, Hoop Dreams, and Goldeneye, readers can gain a solid understanding of successful movie marketing.
Advertising and Integrated Brand Promotion: With Infotrac - Thryft
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Advertising and Integrated Brand Promotion: With Infotrac

from ₱1,066.05

Goodreads rating: 3.71

from ₱1,066.05

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This book is highly recommended for anyone who wants to learn about advertising and how to create an advertising strategy. The book uses contemporary ads to illustrate the concepts, making it easy to understand. The table of contents follows the same process as an advertising agency, which is an interesting and unique way to present the material. The book emphasizes the hard work and careful planning involved in good advertising, making it a valuable resource for students and professionals alike.
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company - Thryft
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Christopher W. Hart, Duane E. Knapp| Mcgraw Hill

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

from ₱590.40

Goodreads rating: 3.59

from ₱590.40

Out of stock

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition. Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
Clueless in Advertising - Thryft
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Jim Aitchison, May Lwin| Pearson Education Asia Pte., Ltd.

Clueless in Advertising

₱187.65 from ₱99.00 Save up to 57%

Goodreads rating: 3.32

₱187.65 from ₱99.00 Save up to 57%

Out of stock

Clueless in Advertising is perfect for students, job-seekers and new recruits who are interested in the advertising industry. Not only does it provide a comprehensive overview of the different roles in an advertising agency, it also features advice from some of the top names in the field. The book's unique feature is its inclusion of a wide selection of ads, providing readers with an opportunity to learn from and be inspired by successful advertising campaigns. Overall, Clueless in Advertising is an informative and practical guide for anyone considering a career in advertising.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.