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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Case Of The Bonsai Manager - Lessons For Managers On Intuition - Thryft
R. Gopalakrishnan | India Portfolio

The Case Of The Bonsai Manager - Lessons For Managers On Intuition

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Goodreads rating: 3.97

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You should read "The Case of the Bonsai Manager" if you're a manager who wants to tap into your intuition to achieve greater success. This book beautifully blends anecdotes from nature and the world of management to show you how to be more intuitive, inclusive, and humane in your leadership. With its easy-to-read style and practical workbook, it offers valuable insights and actionable guidance to help you unlock your full potential.
Demonetisation and Black Money
C. Rammanohar Reddy, Y.V. Reddy| Orient Blackswan Pvt Ltd

Demonetisation and Black Money

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Goodreads rating: 3.78

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If you're intrigued by major economic interventions, "Demonetisation and Black Money" is a compelling choice. C. Rammanohar Reddy dives into one of India's most controversial reforms with the analytical eye of an experienced economist. You'll be guided through the intentions, implications, and outcomes of the 2016 demonetisation, helping you grasp its impact on society and the economy. It's essential reading for anyone interested in modern economic policy and its real-world effects.
One Page Talent Management: Eliminating Complexity, Adding Value
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Imagine cutting the fluff from your company's talent development process, making it sleek, more effective, and universally understood. Effron and Ort have taken that thought and transformed it into a workable model. If you're feeling bogged down by cumbersome HR processes or if you're a leader looking to invigorate your team's growth with clarity and purpose, "One Page Talent Management" could be your playbook for change.
The Passion Conversation - Understanding, Sparking, and Sustaining Word of Mouth Marketing
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If you're looking to reinvent the way you engage with customers, "The Passion Conversation" is a treasure trove of insights. It's not just a guide; it's an invitation to understand the heart of your business and how to kindle genuine conversations rooted in passion. Dive into this book to see not only increased chatter about your brand but also a more vibrant community of supporters and customers.
Wikinomics - Thryft
Don Tapscott | Penguin Group Usa

Wikinomics

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Goodreads rating: 3.73

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Wikinomics is a great read for entrepreneurs looking to leverage on the power of collaboration and open-source production to create competitive advantages. Tapscott provides valuable insights on how these new business models restructure corporations, improve customer experiences, and increase innovation. A must-read for anyone interested in understanding how the evolving digital landscape is changing the fundamentals of business.
The Google Story
David A. Vise | Pan Macmillan

The Google Story

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Goodreads rating: 3.88

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Imagine diving into the story of a global phenomenon that has become a staple in our daily lives. 'The Google Story' is not only a window into the birth of a tech giant, but it also gives you an exclusive peek behind the scenes of its explosive growth, all while wrestling with the complexities of maintaining a core ethical philosophy in a dynamic industry. If you're intrigued by the mechanics of the internet and the stories behind the scenes, this book will feed your curiosity and perhaps even inspire you about the power of innovation.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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Goodreads rating: 3.96

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
The Open Organization: Igniting Passion and Performance
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If you find traditional management strategies outmoded and feel that a transformative approach to leadership is necessary to keep up with the digital era, "The Open Organization" is an essential read. Jim Whitehurst delves into the principles of an open organization using Red Hat as a prime example, offering insights that can help you foster a culture of transparency and rapid innovation within your own team. It's not just theory; it's a practical guide that's peppered with real-world examples, perfect for anyone seeking to lead with a collective and progressive mindset.
Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh | Grand Central Publishing

Delivering Happiness: A Path to Profits, Passion, and Purpose

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Goodreads rating: 4.03

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Delivering Happiness is an insightful and inspirational book that explores the importance of company culture, employee satisfaction, and customer service in achieving success. Tony Hsieh shares his personal experiences and lessons learned from his entrepreneurial journey, while providing tips on how to create and maintain a strong company culture. If you're looking for a book that can help you create a more fulfilling and happier work environment, Delivering Happiness is a must-read.
Confessions of an Economic Hit Man - Thryft
John Perkins | Plume

Confessions of an Economic Hit Man

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Goodreads rating: 3.86

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This book is a must-read for anyone interested in global politics and corruption. John Perkins uses his experience as an Economic Hit Man to shed light on the dark side of American foreign policy and the ways in which corporations and governments work together for their own benefit. His bold solutions and passionate call to action will inspire and motivate readers to work towards positive change in the world.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
The Lexus and the Olive Tree - Thryft
Thomas L. Friedman | Anchor Books

The Lexus and the Olive Tree

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Goodreads rating: 3.6

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If you're fascinated by the intertwining of international trade, culture, and politics, "The Lexus and the Olive Tree" might be your next favorite read. It takes you on a tour of our globalized world through Thomas Friedman's experienced eyes, helping you grasp why local identities clash with sweeping economic forces. It's a thorough yet approachable look at the mechanics behind the news headlines and shifts in the global economy that are shaping our daily lives and futures.
The Sale of a Lifetime: How the Great Bubble Burst of 2017-2019 Can Make You Rich - Thryft
Harry S. Dent Jr. | Portfolio

The Sale of a Lifetime: How the Great Bubble Burst of 2017-2019 Can Make You Rich

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Goodreads rating: 3.45

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Harry S. Dent Jr. isn't just offering a crystal ball into economic cycles; he's providing a roadmap to potentially capitalize on them. This isn't just about doom and gloom; it's about preparation and opportunity. If you're intrigued by the idea of turning economic downturns to your advantage, Dent's insights could offer you a unique perspective on how to navigate the storms and come out richer.
Accounting for the Numberphobic: A Survival Guide for Small Business Owners - Thryft
Dawn Fotopulos | Amacom

Accounting for the Numberphobic: A Survival Guide for Small Business Owners

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Goodreads rating: 4.35

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If you've ever felt a sense of dread when it comes to the numbers side of your business, "Accounting for the Numberphobic" could change the game for you. It breaks down the essentials of financial statements in a way that’s engaging and, importantly, digestible for the number-averse. Imagine feeling empowered making decisions because you finally understand what those numbers are telling you about your business’s health—it’s like having a financial coach by your side.
The 5 Choices - The Path To Extraordinary Productivity - Thryft
Leena Rinne, Adam Merrill, Kory Kogon| Simon & Schuster

The 5 Choices - The Path To Extraordinary Productivity

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Goodreads rating: 3.9

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If you often find yourself overwhelmed by the sheer volume of tasks and distractions in your day-to-day life, "The 5 Choices" could be a game-changer for you. Its approach to productivity isn't just about getting more done but about getting the right things done. By focusing on the book's five strategic choices, you can zero in on your priorities and manage your time more effectively. It might just be the nudge you need to make your work and personal life feel less like a juggling act and more like a well-orchestrated symphony.
Focus: The Hidden Driver of Excellence
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Daniel Goleman | Harper

Focus: The Hidden Driver of Excellence

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Goodreads rating: 3.56

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If you're curious about how the mind's focus can catapult your work and personal life to new heights, "Focus: The Hidden Driver of Excellence" could be a game-changer for you. Daniel Goleman's synthesis of neuroscience and real-world examples illustrates the power of attention as a critical ingredient for success in various fields. This book could be your roadmap to mastering self-awareness and achieving your goals with the finesse of an expert.
The goal: A process of ongoing improvement - Thryft
Jeff Cox, Eliyahu M. Goldratt| North River Press

The goal: A process of ongoing improvement

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Goodreads rating: 4.08

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"The Goal" isn’t your typical business textbook; it’s a novel that teaches through storytelling, which makes the complex principles of the Theory of Constraints much more digestible and engaging. If you’re interested in streamlining business processes or you’re a student of business hoping to grasp essential operational strategies, it’s a captivating read that combines education with an enjoyable narrative. You’ll finish the book not only entertained but also equipped with practical knowledge for improving productivity.
The Resilient Investor					A Plan for Your Life, Not Just Your Money - Thryft
Hal Brill, Michael Kramer, Christopher Peck| Berrett-koehler Publishers

The Resilient Investor A Plan for Your Life, Not Just Your Money

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Goodreads rating: 3.73

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Looking at the world with fresh eyes often means seeing familiar landscapes transformed by new ideas. "The Resilient Investor" does just that for your assets, painting a panoramic view of investment that transcends traditional stocks and bonds. It's about investing in your lifestyle and community as much as your portfolio. It encourages a holistic approach to preparing for an unpredictable future, promoting a balance between personal and global well-being. If you're looking to align your life goals with your investment strategy, this book could forge the way.
Business by the Book: The Complete Guide of Biblical Principles for the Workplace
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If your spirituality influences your professional life, this book is for you. Larry Burkett shares insights on how Biblical principles can guide your business decisions and ethics. You'll find it's more than just a book; it’s a blend of faith and practicality that can serve as an ethical compass in the modern marketplace.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

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Goodreads rating: 3.71

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If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

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If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
The Five Dysfunctions of a Team
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Patrick Lencioni | Fisicalbook

The Five Dysfunctions of a Team

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If leading or working within a team often feels like herding cats, "The Five Dysfunctions of a Team" could be your anecdote. Lencioni's narrative is engaging and the model he presents is impactful yet straightforward to apply. Dive into this book and you might just find the key to transforming your team into a dynamic and cohesive unit.
Power of Discipline - 7 Ways It Can Change Your Life - Thryft
Brian Tracy | Simple Truths

Power of Discipline - 7 Ways It Can Change Your Life

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If you're looking for a guide that can truly transform your day-to-day living, then "The Power of Discipline" could be that beacon. Brian Tracy not only gives you the theoretical implications of discipline but also provides practical ways to apply it across various critical aspects of life. By focusing on goal setting, time management, and personal accountability, among others, this book becomes an invaluable tool for anyone aspiring to achieve excellence and ensure that their life is not a series of missed opportunities but a tapestry of achieved milestones.
Peaks and Valleys: Making Good and Bad Times Work for You—At Work and in Life
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Peaks and Valleys could be a great read for those who are struggling to cope with the ups and downs of life. The book explains how to approach challenges with a more resilient mindset as opposed to turning punitive with oneself, and teaches a mindset which is accepting towards the ebbs and flows of life. The book is an engaging story full of inspiring lessons that will bring hope and guidance to those navigating through tough times.
Dream It, Do It, Live It : 9 Easy Steps To Making Things Happen For You - Thryft
Ciprian Adrian Rusen, Richard Newton| Capstone

Dream It, Do It, Live It : 9 Easy Steps To Making Things Happen For You

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Goodreads rating: 3.8

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If you've ever felt stuck in the dream phase without seeing real-world progress, this book might become your go-to guide. "Dream It, Do It, Live It" breaks down the journey of turning dreams into tangible successes into a digestible nine-step process. Its practical advice is amplified by real-life success stories, making it relatable and motivating. When you're ready to move from ideation to action, this book offers the straightforward insights and structured approach you need.
The Paula Principle - How And Why Women Work Below Their Level Of Competence - Thryft
Tom Erskine Schuller | Scribe Us

The Paula Principle - How And Why Women Work Below Their Level Of Competence

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Goodreads rating: 3.45

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This book is a wake-up call for both women and men to understand the widespread issue of women working below their competence levels. Through interviews, case studies, and examples from literature and popular culture, Tom Schuller exposes the barriers that women face in the workplace. With compelling insights and a call to action, this book challenges us to challenge the status quo and promote equality on all levels. A must-read for anyone passionate about social justice and empowering women in their careers.
It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer - Thryft
Kishore Biyani, Dipayan Baishya| Rupa & Co.

It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer

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Goodreads rating: 3.65

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This book is a must-read for anyone interested in the retail business in India. Kishore Biyani's story of starting from a middle-class family and creating some of India's largest retail brands is inspiring. The book covers different aspects of retail, including branding, customer service, and innovation. Kishore's passion for capturing the Indian consumption market is evident throughout the book, making it an insightful read for anyone interested in entrepreneurship or business in India.
The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success
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This book is essential for those looking to improve their leadership skills. Buckingham distills the complex topic of leadership into one fundamental idea: great leaders play to their strengths and the strengths of those around them. Through personal anecdotes and practical advice, he offers actionable steps for anyone looking to improve their management and leadership skills, making it an ideal read for managers and aspiring leaders alike.
Lovemarks					The Future Beyond Brands - Thryft
Kevin Roberts | Power House Books

Lovemarks The Future Beyond Brands

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Goodreads rating: 3.85

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If you're involved in marketing or branding, "Lovemarks" by Kevin Roberts might just change the way you approach your business. Roberts proposes that the era of traditional branding is over, and that for a company to truly resonate with customers it must create 'Lovemarks' – brands that cultivate loyalty beyond reason. This book could reframe your understanding of consumer relationships, focusing on the emotional connections that genuinely engage customers for the long haul.
Presentation Zen : Simple Ideas on Presentation Design and Delivery - Thryft
Garr Reynolds | New Riders

Presentation Zen : Simple Ideas on Presentation Design and Delivery

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Goodreads rating: 4.05

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This book is a must-read for anyone who wants to deliver captivating presentations that leave a lasting impact. Garr Reynolds masterfully combines design principles with the power of storytelling to help you transform your dry presentations into engaging experiences. With fresh examples and techniques used by TED speakers, this revised edition provides valuable insights to make your presentations memorable, resonating with your audience long after they leave the room. Let this book be your guide to creating effective and influential presentations that inspire action.
Money Mindset: Formulating a Wealth Strategy in the 21st Century - Thryft
Jacob Gold, Doug Coté| Wiley

Money Mindset: Formulating a Wealth Strategy in the 21st Century

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Goodreads rating: 3.41

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If you're feeling a bit lost in today's fast-paced financial world, "Money Mindset" might just be the compass you need. It goes beyond the basics, tapping into the psychological aspects of wealth management. Think of it as a fitness plan for your finances, crafted by someone who knows the ins and outs of money's evolving role through generations. This book could give you that boost in financial literacy and confidence to sculpt a more secure future.
The Cashflow Quadrant : The Rich Dad's Guide to Financial Freedom - Thryft
Robert T. Kiyosaki, Sharon L. Lechter| Techpress Incorporated

The Cashflow Quadrant : The Rich Dad's Guide to Financial Freedom

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Goodreads rating: 4.14

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This book is a must-read for anyone looking to understand how to achieve financial freedom. With clear explanations and practical advice, Robert T. Kiyosaki guides readers through the different quadrants of income generation, helping them understand the mindset and strategies necessary to move from being an employee to becoming a successful business owner or investor. Through real-life examples and thought-provoking questions, this book will inspire and motivate readers to take control of their financial future and create lasting wealth.
The Last Tycoons - Thryft
William D. Cohan | Doubleday

The Last Tycoons

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Goodreads rating: 3.86

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Delving into "The Last Tycoons" is like peeling back the layers of an onion, each one revealing more intricate and tantalizing details about the high-stakes world of finance. William D. Cohan's experience as a banker lends authenticity to this meticulously researched narrative, offering a voyeuristic glimpse into the cutthroat rivalries and opulent lives of Wall Street's elite. It's a must-read if you're fascinated by the combustible mix of money, power, and ambition.
Contemporary Strategy Analysis : Text Only - Thryft

Contemporary Strategy Analysis : Text Only

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Contemporary Strategy Analysis is a must-read book for MBA and advanced undergraduate students who want to learn about the core concepts of strategy, which are combined with current real-world examples. The book's most distinctive feature is its focus on strategy implementation, which is updated in this 7th edition with additional content. The use of Strategy Capsules in every chapter is another unique feature that provides detailed examples of each strategy being implemented by a real company and the impacts it has on their operation. The book's comprehensive and logical approach makes it easy to understand and useful in real-world situations.
Leadership and Self-Deception
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Arbinger Institute | Berrett-koehler Publishers

Leadership and Self-Deception

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Imagine discovering a hidden path to improving not only your leadership skills but also your personal life. "Leadership and Self-Deception" isn't just about professional development; it's a transformative journey that unravels the self-deception affecting our actions and relationships. With a compelling narrative, it's like looking into a mirror that reveals the traps we set for ourselves and offers a way out. It's engaging, and the insights you'll gain could be the key to unlocking a more authentic and effective you.
Answering Tough Interview Questions For Dummies 2e UK - Thryft
Rob Yeung | For Dummies

Answering Tough Interview Questions For Dummies 2e UK

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Answering Tough Interview Questions For Dummies 2e UK could be a good read for job seekers at any level who want to excel in an interview. The book guides readers through a holistic approach to interviews, from making a good first impression to familiarizing oneself with tricky questions. Its unique feature is its emphasis on handling online presence and search results, which is becoming increasingly important. Users would find this book helpful in preparing for interviews and boosting their confidence.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Fish - Thryft
John Christensen, Stephen C. Lundin, Harry Paul| Hyperion

Fish

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Goodreads rating: 3.93

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If your daily grind at work feels uninspiring, "Fish!" might just be the book you need. It's not just another business guide; it's a short and engaging parable that infuses joy and energy back into the job. You'll find yourself rethinking the way you approach your tasks and interactions with colleagues. The simplicity behind its message is what has propelled millions to rethink their work-life attitude. Give it a read and watch the mundane turn meaningful.
Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World
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If you're curious about how blockchain technology might recalibrate the world's economic systems or you're a professional mulling over the possible impacts on your industry, "Blockchain Revolution" offers insightful perspectives. The Tapscotts provide a thorough exploration that's not just about cryptocurrency but extends to a vast array of societal applications. It's thought-provoking, convincing, and may just alter your view on digital transactions and the future of data integrity.
The Bottom Billion: Why the Poorest Countries Are Failing and What Can Be Done About It

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If you're seeking a deeper understanding of why the world's most impoverished nations struggle and what can potentially be done to aid them, "The Bottom Billion" could enlighten you. The author, Paul Collier, uses his expertise to dissect complex issues in an accessible way, offering not only analysis but also pragmatic solutions. It's a blend of heartfelt advocacy and economic insight that could change your perspective on global poverty.
Exploring Strategy Text & Cases - Thryft
Gerry Johnson, Kevan Scholes, Richard Whittington| Pearson

Exploring Strategy Text & Cases

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If you're looking to steer your business or understand the maneuvers behind successful organizations, "Exploring Strategy Text & Cases" could be your compass. This book doesn't just throw jargon your way; it uses real-world examples, like Apple, to break down complex strategic concepts. By the time you turn the last page, you'll probably be viewing your business challenges through an informed, strategic lens.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics

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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Mindware - Thryft
Richard E. Nisbett | Doubleday Canada

Mindware

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Are you looking to sharpen your critical thinking or make smarter decisions? "Mindware" by Richard E. Nisbett packs a powerful punch for anyone eager to fine-tune their thought processes. It's like a Swiss knife for the brain, offering practical insights and strategies drawn from a mix of scientific and philosophical perspectives. This book isn't just theory; it gives you a leg up in applying these concepts to real-world situations. Whether you're sifting through data or navigating daily life choices, "Mindware" is that brilliant coach guiding you towards smarter, more informed decisions.
What the Dog Saw and Other Adventures
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Malcolm Gladwell | Penguin Books

What the Dog Saw and Other Adventures

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If your mind delights in unraveling the magic behind ordinary things, "What the Dog Saw" offers that perfect blend of curiosity and revelation. Gladwell is like a master chef for thought, serving up essays that make you appreciate the complexity of simple things. Dive into his world, and you'll emerge seeing life's nuances in high-definition.
Your Best Just Got Better: Think Bigger, Work Smarter, Make More
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If you've ever felt like you're running on a hamster wheel in your professional life, "Your Best Just Got Better" might be the escape hatch you've been looking for. Jason Womack doesn't just offer a pat on the back; he provides a blueprint for reworking your work habits. His focus on mindset and strategy over brute-force hours will resonate with you if you're looking to thrive, not just survive, in your career. Get ready to elevate your everyday performance incrementally with tools that are as practical as they are impactful.
How Performance Management Is Killing Performance—And What to Do About It
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If the very idea of annual performance reviews sends a shiver down your spine, Tamra Chandler's approach will be a breath of fresh air. This book challenges the dread of traditional performance management and reconceptualizes it as a positive, individualized process. It's an invitation to rethink how performance can be assessed to truly engage and develop employees, turning what's often a negative experience into a growth opportunity. Whether you're a manager looking to inspire your team or an HR professional seeking to overhaul outdated systems, this book offers a flexible and human-centric framework that will resonate with modern workplace values.
Digital @ Scale: How You Can Lead Your Business to the Future With Digital@Scale
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If you're aiming to bring your company into the digital age not just incrementally but substantially, "Digital @ Scale" could be your roadmap. The book dives deep into practical case studies and seasoned insights from the gears of McKinsey, assuring you learn from the best. It’s a strategic companion that can help you understand how to restructure your business model, orient your architecture from the customer perspective, and foster an adaptive tech and organizational culture.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
All You Need to Know About the Music Business
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Donald S. Passman | Simon & Schuster

All You Need to Know About the Music Business

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Goodreads rating: 4.29

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If you're dreaming of a music career or looking to better understand the business side of the tunes you love, Donald Passman's book could be your backstage pass. Its updated content caters not only to industry hopefuls but also to curious music aficionados, equipping readers with essential knowledge for negotiating deals and utilizing new media, all relayed by a trusted industry insider.
Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz - Thryft

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This book is a must-read for anyone studying or working in the field of service marketing. With its global perspective, it provides strategic insights that are especially relevant to those operating in international markets. The authors have structured the book around a marketing framework that reflects the current trends and challenges in the industry. Whether you're a student looking to gain a deeper understanding of services marketing or a professional seeking practical guidance, this book will equip you with the knowledge and tools you need to succeed in the global marketplace.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.