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Big Idea

Regular price ₱539.55 ₱341.55 37% off
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Showcase of global groundbreaking advertising creativity.

If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Big Idea

Regular price ₱539.55 ₱341.55 37% off
Unit price
per
ISBN: 9789812457806
Authors: Shaoqiang Wang
Publisher: Page One Publishing
Date of Publication: 2008-12-01
Format: Hardcover
Related Collections: Creative Nonfiction, Art, Business
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Description

Originality is the soul of advertising. Based on such a fact, Big Idea is dedicated to showcasing the most creative and original advertising works of prestigious advertising agencies and outstanding practitioners across the globe. All featured works are divided into clear categories such as Cyber, Outdoor, Print, Film, Press, Poster and Design. With winning works from international advertising competitions, such as the Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica and Mobius Awards. This book is an informative source for professionals and amateurs as well as all who take great interest in the top international advertising.
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Showcase of global groundbreaking advertising creativity.

If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.