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Exploring Innovation

Regular price ₱985.05 ₱539.55 45% off
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Innovation demystified in a seminar-friendly style.

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Exploring Innovation

Regular price ₱985.05 ₱539.55 45% off
Unit price
per
ISBN: 9780077108618
Estimated First-hand Retail Price: ₱3,168.00
Authors: David Smith
Publisher: McGraw Hill
Date of Publication: 2005-01-01
Format: Paperback
Goodreads rating: 3.4
(rated by 5 readers)

Description

This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation, etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives. The book takes a seminar friendly approach, with chapters based around mini case studies and examples. It is also research based which aids the student and promotes understanding.
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Innovation demystified in a seminar-friendly style.

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.