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Sale

The Creative Priority : Driving Innovative Business in the Real World

by Jerry Hirshberg
₱391.05 Now ₱193.05 Save 51%
The Creative Priority : Driving Innovative Business in the Real World - Thryft
The Creative Priority : Driving Innovative Business in the Real World - Thryft

Unleash creativity for innovative business solutions.

Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Creative Priority : Driving Innovative Business in the Real World

by Jerry Hirshberg
₱391.05 Now ₱193.05 Save 51%
ISBN: 9780887308307
Authors: Jerry Hirshberg
Publisher: Harper Business
Date of Publication: 1998-01-20
Format: Hardcover
Related Collections: Business, Personal Development, Art, Creative Nonfiction
Related Topics: Business, Nonfiction Poetry, Productivity, Management, Art and Photography, Entrepreneurship, Leadership, Essays
Goodreads rating: 3.77
(rated by 56 readers)

Description

How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. "Business," Hirshberg writes in the introduction, "begins with an idea. And as never before, its growth, stability and ultimate success depend upon innovation and a continuing flow of imaginative thought. Throughout this book I will maintain that the most urgent business of business is ideas." Yet, Hirshberg claims, business has never been more poorly suited for stimulating original ideas. "Current organizational models revolving around productivity and efficiency at any cost produce a corporate culture hardly conducive to thinking -- much less innovative thinking." In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest and Maxima; Ford's Villager; and Infiniti's J30. Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate 11 interlocking strategies that came to define NDI's creative priority. The strategies are arranged according to four
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Unleash creativity for innovative business solutions.

Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.