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What the Dog Saw: And Other Adventures
New
Malcolm Gladwell | Hachette Book Group Usa

What the Dog Saw: And Other Adventures

from ₱440.55

Goodreads rating: 3.85

from ₱440.55

In stock: Well Read

This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | John Wiley

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

₱440.55 from ₱193.05 Save up to 61%

Goodreads rating: 3.84

₱440.55 from ₱193.05 Save up to 61%

In stock: Very Good

Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.84

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
John P. Kotter, Holger Rathgeber  | Macmillan

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions

from ₱440.55

Goodreads rating: 3.77

from ₱440.55

In stock: Very Good

"Our Iceberg Is Melting" is a great read if you're facing significant changes in life or work. Through a charming tale of penguins, it imparts vital lessons about managing change effectively. If you're struggling to adapt or need inspiration to overcome obstacles, this book will resonate with you. It provides insightful, actionable wisdom that is timeless and relevant, all wrapped up in an engaging story.
What the Dog Saw and Other Adventures
New
Malcolm Gladwell | Penguin Books

What the Dog Saw and Other Adventures

from ₱440.55

Goodreads rating: 3.85

from ₱440.55

In stock: Well Read

If your mind delights in unraveling the magic behind ordinary things, "What the Dog Saw" offers that perfect blend of curiosity and revelation. Gladwell is like a master chef for thought, serving up essays that make you appreciate the complexity of simple things. Dive into his world, and you'll emerge seeing life's nuances in high-definition.
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
New
Steve Krug | New Riders

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

from ₱539.55

Goodreads rating: 4.13

from ₱539.55

In stock: Like New

If you've ever felt overwhelmed by the idea of usability testing, Steve Krug's 'Rocket Surgery Made Easy' could be just the book you need. Krug demystifies the process with humor and clarity, making it accessible for anyone, regardless of their experience. He boils down the essentials of testing and fixing design issues into practical steps, making it a great resource for improving your website or app with a hands-on, cost-effective approach.
Decode and Conquer: Answers to Product Management Interviews
Lewis C. Lin | Impact Interview

Decode and Conquer: Answers to Product Management Interviews

from ₱490.05

Goodreads rating: 4.08

from ₱490.05

In stock: Very Good

If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.85

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
From Nothing - Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, E-Commerce and More¿ Starting With - Thryft
Ian Pribyl, Regina Pribyl  | L Ventures Llc

From Nothing - Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, E-Commerce and More¿ Starting With

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.9

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

Recommendation: This book is perfect for anyone looking to finally crack the code of making money online. Ian Pribyl breaks down the process step-by-step, making it easy for beginners or those who have been struggling for years. With a refreshing, no-nonsense approach, Pribyl's book is the trusted guide you've been searching for. Trust this ginger millennial and start your journey to online business success today!
Linchpin: Are You Indispensable?
Seth Godin | Portfolio

Linchpin: Are You Indispensable?

from ₱539.55

Goodreads rating: 3.83

from ₱539.55

In stock: Very Good

If you've ever felt like just another cog in the machine, "Linchpin" could be the book to change your perspective on work and creativity. Godin offers a compelling argument for why—and how—to stand out in your field by being indispensable. It resonates with anyone looking to inject passion and artistry into their career, assuring you that your unique contributions matter. It’s a read that could redefine not just your job, but your entire professional ethos.
Upstream: The Quest to Solve Problems Before They Happen
New
Dan Heath | Avid Reader Press / Simon Schuster

Upstream: The Quest to Solve Problems Before They Happen

from ₱737.55

Goodreads rating: 4.15

from ₱737.55

In stock: Like New

Imagine addressing issues long before they turn into emergencies. "Upstream" captivates precisely with this proactive vision. Dan Heath invites you to shift your focus from merely reacting to creatively preventing problems. His practical insights come from those who've made significant strides in this realm, and his engaging storytelling transforms what could seem like an abstract principle into tangible, actionable wisdom. It's the sort of book that doesn't just present ideas; it can fundamentally change the way you approach personal and professional obstacles.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
New
Tim Brown | Harperbusiness

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

from ₱440.55

Goodreads rating: 3.89

from ₱440.55

In stock: Very Good

Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

₱609.75 from ₱440.55 Save up to 35%

Goodreads rating: 3.96

₱609.75 from ₱440.55 Save up to 35%

In stock: Very Good

Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions
New
Spencer Johnson, Holger Rathgeber, John P. Kotter  | St. Martin's Press

Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions

from ₱440.55

Goodreads rating: 3.77

from ₱440.55

In stock: Well Read

"Our Iceberg Is Melting" could be the perfect book for you if you're intrigued by the idea of addressing change through the lens of a delightful fable. With its unique blend of storytelling and practical advice, it makes the often-daunting concept of change something accessible and even entertaining. And through its animated penguin characters, it manages to impart wisdom on collaboration and leadership that could resonate with you, whether you're looking after a team at work or just navigating daily life.
Cassidy:Choose Possibility - Thryft
Sukhinder Singh Cassidy | October 11, 2022

Cassidy:Choose Possibility

₱391.05 from ₱242.55 Save up to 51%

Goodreads rating: 3.94

₱391.05 from ₱242.55 Save up to 51%

In stock: Like New

If you've ever felt paralyzed by career decisions or feared the repercussions of a wrong turn, "Cassidy: Choose Possibility" could be the beacon you need. Sukhinder Singh Cassidy shares her Silicon Valley experiences with candor to illustrate that success is really about embracing risk and learning from the missteps. Her insights could help you reframe your approach to professional choices, encouraging a more adventurous and resilient mindset in the face of uncertainty.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

from ₱935.55

Goodreads rating: 3.58

from ₱935.55

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.33

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

Recommendation: This book is a must-read for anyone who feels like creativity is slowly slipping away in their lives. With its unique detective-style approach, it takes you on a thought-provoking journey filled with surprising insights and cleverly researched facts. You'll be captivated by the authors' ability to blend humor and critical thinking as they explore the reasons behind the decline of creativity. But fear not, as they also provide practical strategies to reignite your creative spark and foster innovation in both personal and professional realms. Get ready to be inspired, challenged, and left wondering about the potential of happily ever after.
High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

₱490.05 from ₱242.55 Save up to 55%

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.4

₱440.55 from ₱292.05 Save up to 34%

In stock: Well Read

If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry
New
Stephen Denny | Portfolio

Killing Giants - 10 Strategies to Topple the Goliath in Your Industry

from ₱440.55

Goodreads rating: 3.68

from ₱440.55

In stock: Very Good

If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.55

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Idol To Icon - The Creation Of Celebrity Brands - Thryft
unknown author | Marshall Cavendish Trade

Idol To Icon - The Creation Of Celebrity Brands

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.
Seven Power Strategies for Building Customer Loyalty
Paul R. Timm | Amacom Books

Seven Power Strategies for Building Customer Loyalty

from ₱1,628.55

Goodreads rating: 3.0

from ₱1,628.55

In stock: Well Read

Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

₱688.05 from ₱341.55 Save up to 54%

₱688.05 from ₱341.55 Save up to 54%

In stock: Very Good

If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 4.19

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
The Fifth Discipline - The Art and Practice of the Learning Organization
Peter M. Senge | Doubleday

The Fifth Discipline - The Art and Practice of the Learning Organization

from ₱539.55

Goodreads rating: 3.93

from ₱539.55

In stock: Very Good

If you're fascinated by the idea of companies that adapt, improve, and thrive through collective learning, "The Fifth Discipline" is a treasure trove of insights. Peter Senge has distilled complex organizational behavior into relatable strategies and stories. Whether you're leading a team or just part of one, the book's concepts on learning organizations can fundamentally shift how you contribute to your workplace, pushing for a culture where everyone's growth is intertwined with the company's success.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

from ₱440.55

Goodreads rating: 3.43

from ₱440.55

In stock: Very Good

Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers - Thryft
Richard Nelson Bolles | Ten Speed Press

What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.71

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

If you feel stuck in your current job or lost in the career search jungle, "What Color Is Your Parachute?" could be the compass you need. Richard Nelson Bolles provides a timeless manual that's updated to address modern job markets, offering strategies that help you understand your own unique skills and how to market them. People love it for its practical exercises that lead to real personal insights and actionable plans.
The Click Moment : Seizing Opportunity in an Unpredictable World - Thryft
Frans Johansson | Portfolio

The Click Moment : Seizing Opportunity in an Unpredictable World

₱539.55 from ₱292.05 Save up to 50%

Goodreads rating: 3.95

₱539.55 from ₱292.05 Save up to 50%

In stock: Very Good

This book could be a good read for individuals and organizations who are tired of relying solely on strategies and plans to guarantee success. Frans Johansson's "The Click Moment" introduces the idea that success is more random than we think, but there are specific actions we can take to seize the rare point of opportunity that unexpectedly arises and alter our fate. Through historical accounts of successful people and companies, Johansson offers realistic advice on how we can create more click moments, take more risks, and embrace chance encounters to harness the complex forces of success.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.71

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Harvard Business Review on Change
Richard Tanner Pascale, James Collins, Harvard Business Review  | Harvard Business Press

Harvard Business Review on Change

from ₱440.55

Goodreads rating: 3.78

from ₱440.55

In stock: Very Good

If you're looking to understand the dynamics of change within a business, this collection of essays from leading thinkers offers valuable insights. It's not just theory; these pieces give you actionable strategies that you could apply to lead effective change in your own organization. The concepts discussed are backed by Harvard's clout, which often means well-researched, authoritative perspectives.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from ₱440.55

Goodreads rating: 4.0

from ₱440.55

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

₱539.55 from ₱292.05 Save up to 47%

Goodreads rating: 0.0

₱539.55 from ₱292.05 Save up to 47%

In stock: Very Good

If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
Corporate Shaman - Thryft
Richard Whiteley | Profile Books Ltd

Corporate Shaman

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.43

₱292.05 from ₱193.05 Save up to 43%

In stock: Well Read

This book would be a great read for anyone interested in exploring a fresh and unconventional approach to corporate management. R. Whiteley's Corporate Shaman tells a captivating story of a struggling CEO and his team's transformation when a shaman disguised as a management consultant enters their lives. Through this magical tale, the book offers practical insights and techniques that can help unlock the potential of any failing organization. With its unique fusion of storytelling and real-world application, Corporate Shaman is set to become a cult classic in the business genre.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.39

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Leading Successful Change: 8 Keys to Making Change Work - Thryft
Gregory P. Shea, Cassie A. Solomon  | Wharton Digital Press

Leading Successful Change: 8 Keys to Making Change Work

₱440.55 from ₱292.05 Save up to 40%

Goodreads rating: 3.61

₱440.55 from ₱292.05 Save up to 40%

In stock: Well Read

If you've felt your change initiatives hitting a wall, this book might just be the sledgehammer you need. Shea and Solomon dissect what makes change efforts fall flat and then hand you the tools to rebuild your strategy from the ground up. It's like having a seasoned change consultant speaking to you, showing you how to craft an environment where new behaviors can thrive and truly transform your organization.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

₱836.55 from ₱341.55 Save up to 60%

Goodreads rating: 3.79

₱836.55 from ₱341.55 Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

₱1,084.05 from ₱440.55 Save up to 61%

Goodreads rating: 3.73

₱1,084.05 from ₱440.55 Save up to 61%

In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Management towards 2001 : Unlocking 10 of the Best Management Books - Thryft

Management towards 2001 : Unlocking 10 of the Best Management Books

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₱341.55 from ₱193.05 Save up to 56%

In stock: Well Read

Recommendation: This book is a must-read for anyone interested in staying ahead in the ever-evolving world of management. With concise summaries and biographies of influential authors, it provides a comprehensive overview of the latest trends and theories. Whether you are a seasoned manager or just starting out in your career, this book will unlock valuable insights and help you navigate the complexities of the business world.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.72

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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Goodreads rating: 3.54

₱440.55 from ₱292.05 Save up to 40%

In stock: Well Read

If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

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Goodreads rating: 3.9

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In stock: Very Good

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

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Goodreads rating: 2.5

₱341.55 from ₱193.05 Save up to 51%

In stock: Well Read

This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
Lift Me Up! Let's Make Money - Thryft
Ron Kaufman | Kaufman Professional Services

Lift Me Up! Let's Make Money

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Goodreads rating: 5.0

₱836.55 from ₱589.05 Save up to 33%

In stock: Very Good

If you're looking to add an ounce of wisdom to your financial perspective, "Lift Me Up! Let's Make Money" could be the companion you need. The book isn't your average financial guide; it's a collection of impactful anecdotes and quotes that could change the way you think about wealth and success. It offers a mix of humor and insight that can make the journey towards financial savvy more engaging and thought-provoking.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

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Goodreads rating: 4.1

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

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Goodreads rating: 3.0

from ₱787.05

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business - Thryft
David Meerman Scott | Wiley

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

₱589.05 from ₱292.05 Save up to 54%

Goodreads rating: 3.89

₱589.05 from ₱292.05 Save up to 54%

In stock: Very Good

If you're struggling to connect with the digital-age consumer, this book is for you. David Meerman Scott offers a trove of fresh insights on how to engage customers real-time, use data smartly, and tell captivating stories to grow your business. Think of it as your navigation system for the modern market's rapid currents, helping you to stay afloat and sail ahead of the competition.
The New Influencers: A Marketer's Guide to the New Social Media
New
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

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Goodreads rating: 3.77

from ₱539.55

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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Goodreads rating: 0.0

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Tom Peters | Macmillan

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

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Goodreads rating: 3.82

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In stock: Well Read

If you feel like the conventional business rules are outdated and can't keep up with the current pace of change, Tom Peters' seminar-in-a-book format will be a fresh take for you. It's not just informative—it's a hands-on simulation that challenges you to make crucial company decisions in a crisis. As someone looking to stay ahead of the curve and eager to embrace radical ideas, you'll find his "beyonds" invaluable for stirring innovation and reinvention in your career or business.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.