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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

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"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

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This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
The Click Moment : Seizing Opportunity in an Unpredictable World - Thryft
Frans Johansson | Portfolio

The Click Moment : Seizing Opportunity in an Unpredictable World

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Goodreads rating: 3.95

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This book could be a good read for individuals and organizations who are tired of relying solely on strategies and plans to guarantee success. Frans Johansson's "The Click Moment" introduces the idea that success is more random than we think, but there are specific actions we can take to seize the rare point of opportunity that unexpectedly arises and alter our fate. Through historical accounts of successful people and companies, Johansson offers realistic advice on how we can create more click moments, take more risks, and embrace chance encounters to harness the complex forces of success.
Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition - Thryft
James L. Adams | Basic Books

Conceptual Blockbusting - A Guide To Better Ideas, Fourth Edition

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Goodreads rating: 3.78

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This book could be a good read for someone looking to unlock their creativity and break free from the constraints of conventional thinking. James Adams's unique approach, incorporating psychology, engineering, art, and philosophy, helps to identify and overcome the various blocks that hinder the full potential of our minds. With interactive exercises and contemporary examples, Conceptual Blockbusting guides readers on a journey to embrace alternative ways of thinking and discover the joy of creativity.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Goodreads rating: 3.67

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Goodreads rating: 3.39

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

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Goodreads rating: 3.9

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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

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Goodreads rating: 2.5

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This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

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Goodreads rating: 4.18

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If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
The Little Book of Thinking Big					Aim Higher and Go Further Than You Ever Thought Possible - Thryft
Richard Newton | Capstone

The Little Book of Thinking Big Aim Higher and Go Further Than You Ever Thought Possible

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Goodreads rating: 3.8

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If you're feeling stuck or your dreams seem out of reach, 'The Little Book of Thinking Big' could be the nudge you need. It's not just about lofty ideas; Richard Newton equips you with practical thinking tools to redefine your goals and refocus on what truly matters, propelling you towards a life full of purpose and possibility. It’s a quick read that promises to expand your horizons and ignite your determination.
Teaching and Learning with Technology - Proceedings of the 2015 Global Conference - Thryft

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If you're intrigued by the intersection of education and technology, this compendium from the 2015 CTLT Conference is a treasure trove. It provides a panoramic view of how technology is being harnessed to enhance teaching and learning, offering insights from experts around the globe. A thought-provoking read for educators, administrators, and tech enthusiasts invested in the future of education.
Upstream: The Quest to Solve Problems Before They Happen
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Imagine addressing issues long before they turn into emergencies. "Upstream" captivates precisely with this proactive vision. Dan Heath invites you to shift your focus from merely reacting to creatively preventing problems. His practical insights come from those who've made significant strides in this realm, and his engaging storytelling transforms what could seem like an abstract principle into tangible, actionable wisdom. It's the sort of book that doesn't just present ideas; it can fundamentally change the way you approach personal and professional obstacles.
Reading Nonfiction : Notice & Note Stances, Signposts, and Strategies - Thryft
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This book is a must-read for educators and parents who want to teach children how to read and think critically about complex nonfiction texts. The authors provide clear and practical strategies that can be used in any subject area, helping students to become more attentive readers and better able to challenge the claims of nonfiction authors. The book's unique approach focuses on developing 3 essential questions, 5 key signposts, and 7 proven reading strategies that help readers navigate challenging nonfiction texts with confidence. With Reading Nonfiction, students will learn to read more deeply and productively, developing the skills they need to succeed in the 21st century.
Never Eat Alone and Other Secrets to Success One Relationship at a Time
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Imagine you're scaling a mountain, and "Never Eat Alone" is like having the best gear to help you climb – not just for the sake of reaching the top, but enjoying the camaraderie on the way up. Keith Ferrazzi is that seasoned guide who shares that who you know and how you maintain those relationships can really make the difference in your career. It's like opening a toolbox filled with strategies for connecting genuinely, helping others, and in the process, helping yourself. It goes beyond superficial networking, infusing your professional journey with real human warmth.
Book Marks - A Reading Tracker - Thryft
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Book Riot | Abrams Noterie

Book Marks - A Reading Tracker

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Imagine a space where every thought, impression, and memory tied to your reading life finds a home. Book Marks isn't just a tracker; it's an interactive experience that grows with you. The bullet journal approach allows flexibility and creativity, while recommended lists by Book Riot could guide you to uncharted literary territories. Plus, it's practical—there's even a punch-out bookmark! This is the perfect tool for readers looking to organize and enrich their reading experiences.
Digital Marketing - Strategy, Implementation And Practice - Thryft
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Recommendation: This book is a must-read for anyone looking to optimize their digital marketing strategies. Packed with real-life case studies and expert interviews, it provides practical guidance to help you navigate the ever-evolving world of digital media. From understanding user behavior to leveraging social media platforms, this book will empower you to take your marketing efforts to the next level and amplify your brand online. Don't miss out on this invaluable resource!
Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising - Thryft
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This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.
Teachers Doing Research : Practical Possibilities - Thryft
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Teachers Doing Research : Practical Possibilities

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Teachers Doing Research is a useful tool for educators who seek to improve their classroom practices. The book highlights the benefits and practical applications of teacher-led research, and offers guidance on how to implement it effectively. The inclusion of nine narratives from teachers who have conducted their own research provides valuable insight into the process and outcomes of teacher-led inquiry. The book also emphasizes the importance of collaboration and student involvement in research. Recommended for educators looking to enhance their professional development and classroom practices.
This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.
Making Number Talks Matter : Developing Mathematical Practices and Deepening Understanding, Grades 4-10 - Thryft
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This book is a must-read for teachers who want to improve their mathematics instruction. It provides practical ways to use Number Talks to help students build a solid foundation for the study of mathematics. The authors draw on their many years of experience to offer insights into the questions to pose during Number Talks, teacher moves that turn thinking over to students, and the mathematics behind the strategies. With this book, teachers can revolutionize their instruction and help their students learn to reason numerically.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Think Better: An Innovator's Guide To Productive Thinking - Thryft
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Tim Hurson | Mcgraw-hill

Think Better: An Innovator's Guide To Productive Thinking

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Goodreads rating: 3.86

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"Think Better" isn't just a read; it's an investment in your cognitive toolkit. Tim Hurson lays out a practical, structured method to enhance your problem-solving prowess, blending creative with critical thinking. It's especially potent if you're feeling stuck in a creative rut or navigating complex business challenges. By embracing Hurson's Productive Thinking model, you can transform obstacles into opportunities, ensuring each idea matures into actionable strategies. This could be the brainpower boost you've been searching for.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.