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Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies

Regular price ₱737.55 ₱292.05 60% off
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Unique financial advertising techniques for institutions.

This book is a must-read for professionals in the financial industry who want to learn effective advertising techniques specifically tailored for their field. It covers a range of topics from choosing media to designing and illustrating ads, with a focus on what makes financial advertising unique. Readers will appreciate its practical, how-to approach and valuable insights from an experienced authority in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies

Regular price ₱737.55 ₱292.05 60% off
Unit price
per
ISBN: 9780899301037
Estimated First-hand Retail Price: ₱5,027.40
Authors: Alec Benn
Publisher: Praeger
Date of Publication: 1986-08-02
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Society, Management, Finance
Goodreads rating: 3.6
(rated by 5 readers)

Description

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice
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Unique financial advertising techniques for institutions.

This book is a must-read for professionals in the financial industry who want to learn effective advertising techniques specifically tailored for their field. It covers a range of topics from choosing media to designing and illustrating ads, with a focus on what makes financial advertising unique. Readers will appreciate its practical, how-to approach and valuable insights from an experienced authority in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.