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Asia's Star Brands

Regular price ₱638.55 ₱341.55 47% off
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Explore Asia's Growing Brand Revolution

"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Asia's Star Brands

Regular price ₱638.55 ₱341.55 47% off
Unit price
per
ISBN: 9780470821565
Estimated First-hand Retail Price: ₱1,951.65
Authors: Paul Temporal
Publisher: Wiley
Date of Publication: 2006-01-03
Format: Paperback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 5.0
(rated by 2 readers)

Description

ASIA'S STAR BRANDSAsian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia PacificChina and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEADA well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business SchoolIt is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.
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Explore Asia's Growing Brand Revolution

"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.