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Chaotics : The Business of Managing and Marketing in the Age of Turbulence

Regular price ₱1,027.80 ₱719.10 30% off
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Thriving in Turbulent Times: Chaotics

This book is a must-read for entrepreneurs and business leaders looking to steer their organization successfully in a turbulent economy. The author, Philip Kotler, provides a powerful new system for managing periods of uncertainty that can affect customers, employees, and other stakeholders. With metrics and measurements, this book offers practical insights into how to thrive while under the constant threat of chaos. Users would describe it as a game-changer in their approach to managing their business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Chaotics : The Business of Managing and Marketing in the Age of Turbulence

Regular price ₱1,027.80 ₱719.10 30% off
Unit price
per
ISBN: 9780814415214
Estimated First-hand Retail Price: ₱2,101.95
Publisher: Amacom Books
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management
Goodreads rating: 3.77
(rated by 259 readers)

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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Thriving in Turbulent Times: Chaotics

This book is a must-read for entrepreneurs and business leaders looking to steer their organization successfully in a turbulent economy. The author, Philip Kotler, provides a powerful new system for managing periods of uncertainty that can affect customers, employees, and other stakeholders. With metrics and measurements, this book offers practical insights into how to thrive while under the constant threat of chaos. Users would describe it as a game-changer in their approach to managing their business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.