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International Business: a Managerial Perspective

Regular price ₱539.55 ₱242.55 55% off
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Global management insights for ambitious executives.

This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Business: a Managerial Perspective

Regular price ₱539.55 ₱242.55 55% off
Unit price
per
ISBN: 9780201522365
Estimated First-hand Retail Price: ₱2,712.60
Date of Publication: 1999-01-01
Format: Hardcover
Related Collections: Business, Travel, Economics, Sociology
Goodreads rating: 4.09
(rated by 57 readers)

Description

Bring the world into focus... From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. FEATURES Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book. New! Coverage of cultural and political forces affecting business. More than forty maps, plus updated tables and graphs. New! Three content boxes—"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective. Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues. New! Updated student exercises, plus an FT.com activity. JUST FOR YOU FINANCIAL World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors. Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physicalmaps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. ( 0-13-016285-X).
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Global management insights for ambitious executives.

This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.