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Marketing

Regular price ₱539.55
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Comprehensive, current introduction to marketing principles.

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Marketing

Regular price ₱539.55
Unit price
per
ISBN: 9780060443597
Authors: Carl D. McDaniel
Publisher: Longman
Date of Publication: 1982-05-07
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.5
(rated by 2 readers)

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Comprehensive, current introduction to marketing principles.

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.