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Marketing Management, Global Edition

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Essential guide for cutting-edge marketing practices.

If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management, Global Edition

Regular price ₱1,529.55 Now ₱391.05 Save 74%
Unit price
per
ISBN: 9781292092621
Date of Publication: 2015-01-01
Format: Paperback
Related Collections: Business, Personal Development, Economics
Goodreads rating: 4.05
(rated by 5857 readers)
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Essential guide for cutting-edge marketing practices.

If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.