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Marketing Research : An Applied Approach

Regular price ₱1,156.95
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Research : An Applied Approach

Regular price ₱1,156.95
Unit price
per
ISBN: 9780071144186
Date of Publication: 1996-02-01
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 5.0
(rated by 1 readers)

Description

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.