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Marketing Research (Int'l Ed)

Regular price ₱1,232.55 ₱490.05 60% off
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Solve business problems through Marketing Research.

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Research (Int'l Ed)

Regular price ₱1,232.55 ₱490.05 60% off
Unit price
per
ISBN: 9780071270106
Estimated First-hand Retail Price: ₱4,771.80
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.19
(rated by 31 readers)

Description

"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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Solve business problems through Marketing Research.

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.