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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Regular price ₱490.05
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Innovation meets insight; customer-creation synergy unraveled.

If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Regular price ₱490.05
Unit price
per
ISBN: 9780136136682
Publisher: Pearson P T R
Date of Publication: 2007-01-01
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.26
(rated by 57 readers)

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Innovation meets insight; customer-creation synergy unraveled.

If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.