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Strategic Marketing Cases 21st Century Asia

Regular price ₱985.05 ₱490.05 50% off
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₱441.05 Thryft Club Member Price

Marketing strategies for Asian businesses.

This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Marketing Cases 21st Century Asia

Regular price ₱985.05 ₱490.05 50% off
Unit price
per
₱441.05 Thryft Club Member Price
ISBN: 9780130276018
Estimated First-hand Retail Price: ₱5,445.90
Authors: John A. Quelch
Publisher: Prentice Hall
Date of Publication: 2000-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Management, Society
Goodreads rating: 0.0
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Description

Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
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Similar Reads

Marketing strategies for Asian businesses.

This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.