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The Attention Merchants - The Epic Scramble To Get Inside Our Heads

by Tim Wu
Regular price ₱300.15 ₱209.70 30% off
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Unlock the secrets of modern attention-grabbing techniques.

The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

by Tim Wu
Regular price ₱300.15 ₱209.70 30% off
Unit price
per
ISBN: 9780385352017
Authors: Tim Wu
Publisher: Knopf
Date of Publication: 2016-10-18
Format: Hardcover
Related Collections: History, Economics, Politics, Sociology, Business, Science
Goodreads rating: 4.08
(rated by 4490 readers)

Description

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
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Unlock the secrets of modern attention-grabbing techniques.

The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.