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Sale

The Content Trap

by Bharat Anand
₱925.65 Now ₱648.00 Save 30%
The Content Trap - Thryft
The Content Trap - Thryft

Connecting customers outweighs creating content.

The Content Trap is a must-read for anyone looking to succeed in the digital age. Anand provides insightful anecdotes and research that emphasizes the importance of fostering connectivity over creating content. His approach challenges traditional beliefs about business and offers a new perspective on digital transformation. The book is ideal for entrepreneurs, marketers, and business leaders who want to stay ahead of the curve and understand the interconnectedness of our digital world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Content Trap

by Bharat Anand
₱925.65 Now ₱648.00 Save 30%
ISBN: 9780812995381
Authors: Bharat Anand
Publisher: Random House
Date of Publication: 2016-10-18
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Related Topics: Writing, Personal Development, Business, Personal Development, Technology
Goodreads rating: 4.19
(rated by 786 readers)

Description

“My favorite book of the year.” —Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.Digital change means that everyone today can reach and interact with others We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Praise for The Content Trap“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.” —Ariel Emanuel, co-CEO, WME | IMG“ The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.” — The Wall Street Journal
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Connecting customers outweighs creating content.

The Content Trap is a must-read for anyone looking to succeed in the digital age. Anand provides insightful anecdotes and research that emphasizes the importance of fostering connectivity over creating content. His approach challenges traditional beliefs about business and offers a new perspective on digital transformation. The book is ideal for entrepreneurs, marketers, and business leaders who want to stay ahead of the curve and understand the interconnectedness of our digital world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.