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Sale

The Mango Story

by Humberto Salerno, Andrea Gay Zaragoza
₱612.00 Now ₱428.40 Save 30%
The Mango Story - Thryft
The Mango Story - Thryft

Fashion empire's inside story in Mango.

"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Mango Story

by Humberto Salerno, Andrea Gay Zaragoza
₱612.00 Now ₱428.40 Save 30%
ISBN: 9781907794117
Estimated First-hand Retail Price: ₱1,386.90
Authors: Humberto Salerno, Andrea Gay Zaragoza
Publisher: LID Publishing
Date of Publication: 2011-07-21
Format: Paperback
Related Collections: Economics, History, Business
Related Topics: Management, Entrepreneurship
Goodreads rating: 2.67
(rated by 3 readers)

Description

Mango is one of the principal high street stores in today's consumer world, with a shop presence in 90 countries. Notable for its carefully prepared advertising strategy, its tactic of working with celebrities as designers (eg, Penelope Cruz, Liz Hurley) long before its competitors did the same, and being one of the first fashion chains to sell online, Mango's success and expansion has been extraordinary. Founded by Catalan brothers Isak and Nahman Andic, Mango opened its first store in Barcelona in 1984. By the end of 2010, it will have over 3,000 shops around the world. This book takes an inside look at Mango, its growth, brand development and business model. It reveals the inner workings of a company which is determined to outdo its chief rival, Zara, in the cut-throat world of high-street fashion.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Fashion empire's inside story in Mango.

"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.