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The Rise of the Chinese Consumer : Theory and Evidence

Regular price ₱935.55 ₱391.05 58% off
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China's emerging market analyzed for global investors.

The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Rise of the Chinese Consumer : Theory and Evidence

Regular price ₱935.55 ₱391.05 58% off
Unit price
per
ISBN: 9780470018699
Estimated First-hand Retail Price: ₱3,291.75
Authors: Jonathan Garner
Publisher: Wiley
Date of Publication: 2005-11-04
Format: Hardcover
Related Collections: Sociology, Business, Economics, Travel
Goodreads rating: 3.5
(rated by 2 readers)

Description

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending.In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel."China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight."Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.
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China's emerging market analyzed for global investors.

The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.