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Sale

Value Creation

by Ron Strauss
₱1,010.25 Now ₱707.40 Save 30%
Value Creation - Thryft
Value Creation - Thryft

Measure and maximize your brand's financial worth.

This book is a must-read for anyone looking to maximize their brand's financial value. With its clear and concise roadmap to brand-building, it provides rigorous metrics that can accurately measure and manage brand-building investments. Additionally, it offers a thorough guide for implementing a successful metrics-based brand management program, making it an indispensable resource for investors, senior managers, brand managers, sales forces, and employees alike. Overall, this book offers a unique insight into how brands are built and destroyed and why they should be managed as financial assets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Value Creation

by Ron Strauss
₱1,010.25 Now ₱707.40 Save 30%
ISBN: 9781587992049
Estimated First-hand Retail Price: ₱2,211.30
Authors: Ron Strauss
Publisher: South-Western Educational Publishing and AMA
Date of Publication: 2008-02-26
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Finance, Management, Finance, Society, Sociology
Goodreads rating: 3.0
(rated by 1 readers)

Description

Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firm's most valuable asset--their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firm's values are in alignment with their brand's promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand's strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the world's leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Measure and maximize your brand's financial worth.

This book is a must-read for anyone looking to maximize their brand's financial value. With its clear and concise roadmap to brand-building, it provides rigorous metrics that can accurately measure and manage brand-building investments. Additionally, it offers a thorough guide for implementing a successful metrics-based brand management program, making it an indispensable resource for investors, senior managers, brand managers, sales forces, and employees alike. Overall, this book offers a unique insight into how brands are built and destroyed and why they should be managed as financial assets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.