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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Porter Erisman | Macmillan

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

from ₱539.55

Goodreads rating: 4.11

from ₱539.55

In stock: Well Read

If you're intrigued by how the digital marketplace is transforming lives globally, especially in places where traditional retail has skipped a beat, "Six Billion Shoppers" is a must-read. Porter Erisman offers a firsthand glimpse into the bustling world of e-commerce in areas you might not have considered before. It's a compelling narrative that blends together economics, technology, and human ingenuity, showing you how today's global e-commerce shift could spell out lucrative opportunities for entrepreneurs and established brands alike.
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
Peter H. Diamandis, Steven Kotler  | Simon Schuster

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

from ₱589.05

Goodreads rating: 4.15

from ₱589.05

In stock: Like New

If you're fascinated by the rapid evolution of technology and its profound impact on society, "The Future Is Faster Than You Think" is an enthralling guide. Diamandis and Kotler's expertise provides a thought-provoking exploration of how technological leaps will alter our daily lives and societal fabric. This book is like having insider access to a roadmap for the next technological revolution, making it a must-read for anyone curious about the next decade's innovations.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.69

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
The Cluetrain Manifesto : 10th Anniversary Edition - Thryft
Rick Levine | Basic Books

The Cluetrain Manifesto : 10th Anniversary Edition

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.83

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

The Cluetrain Manifesto is a must-read for aspiring entrepreneurs and business leaders. The book emphasizes the importance of treating customers as human beings rather than faceless entities. The 10th-anniversary edition also includes new commentaries from industry experts, making it a valuable read for anyone interested in the ever-changing world of business.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
Nicholas Davis, Klaus Schwab, Satya Nadella  | Crown Currency

Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

from ₱539.55

Goodreads rating: 3.55

from ₱539.55

In stock: Well Read

Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.75

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good, Well Read

"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.91

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
Eric Schmidt | John Murray Publishers

The New Digital Age : Reshaping the Future of People, Nations and Business

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.33

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
Connectography: Mapping the Future of Global Civilization
Parag Khanna | Random House

Connectography: Mapping the Future of Global Civilization

from ₱497.70

Goodreads rating: 3.82

from ₱497.70

In stock: Very Good

If you're intrigued by the way globalization and connectivity are reshaping the geopolitical landscape, "Connectography" might well be your kind of read. Parag Khanna unpacks a complex subject with authority and engaging storytelling, painting a convincing picture of a world where infrastructure bonds are mightier than territorial claims. It's an optimistic, forward-thinking take that chimes especially with those interested in how economics, technology, and policy converge to define our global society.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

₱341.55 from ₱193.05 Save up to 56%

₱341.55 from ₱193.05 Save up to 56%

In stock: Very Good

This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.
Game-Changer: Game Theory and the Art of Transforming Strategic Situations
David McAdams | W. W. Norton & Company

Game-Changer: Game Theory and the Art of Transforming Strategic Situations

from ₱440.55

Goodreads rating: 3.73

from ₱440.55

In stock: Very Good

If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 4.09

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

from ₱490.05

Goodreads rating: 3.84

from ₱490.05

In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

₱341.55 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱341.55 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

₱539.55 from ₱341.55 Save up to 39%

Goodreads rating: 3.67

₱539.55 from ₱341.55 Save up to 39%

In stock: Well Read

If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
Chinese Etiquette & Ethics in Business
Boyé Lafayette de Mente | Mcgraw-hill

Chinese Etiquette & Ethics in Business

from ₱440.55

Goodreads rating: 2.5

from ₱440.55

In stock: Well Read

Whether you're a seasoned entrepreneur or new on the scene of international commerce, understanding the nuances of negotiations and partnerships is crucial. "Chinese Etiquette & Ethics in Business" offers an invaluable inside look into the complexities of Chinese business etiquette. Boye De Mente's experience gives you a firsthand perspective on how to adeptly navigate the economic landscape of China, making this book an essential resource for anyone eager to succeed in this challenging yet rewarding market.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

₱391.05 from ₱242.55 Save up to 45%

Goodreads rating: 3.91

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

₱836.55 from ₱391.05 Save up to 53%

Goodreads rating: 3.37

₱836.55 from ₱391.05 Save up to 53%

In stock: Very Good

"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

₱985.05 from ₱391.05 Save up to 60%

Goodreads rating: 4.19

₱985.05 from ₱391.05 Save up to 60%

In stock: Very Good

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.79

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

₱737.55 from ₱341.55 Save up to 57%

Goodreads rating: 3.36

₱737.55 from ₱341.55 Save up to 57%

In stock: Very Good

The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.0

₱539.55 from ₱242.55 Save up to 55%

In stock: Well Read

Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

₱688.05 from ₱292.05 Save up to 58%

Goodreads rating: 3.74

₱688.05 from ₱292.05 Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

₱1,232.55 from ₱490.05 Save up to 60%

Goodreads rating: 3.93

₱1,232.55 from ₱490.05 Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

from ₱440.55

Goodreads rating: 3.5

from ₱440.55

In stock: Well Read

This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

₱688.05 from ₱341.55 Save up to 50%

Goodreads rating: 0.0

₱688.05 from ₱341.55 Save up to 50%

In stock: Very Good

If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

₱787.05 from ₱341.55 Save up to 61%

Goodreads rating: 3.77

₱787.05 from ₱341.55 Save up to 61%

In stock: Well Read

This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.93

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
The Want Makers
New
Eric Clark | Penguin Books

The Want Makers

from ₱440.55

Goodreads rating: 3.67

from ₱440.55

In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Growth Is Dead - Now What? : Law Firms On The Brink - Thryft
Peter J. Kalis Esq., Bruce Macewen  | Createspace Independent Publishing Platform

Growth Is Dead - Now What? : Law Firms On The Brink

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 4.08

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you work in or around the legal sector, Bruce MacEwen's "Growth Is Dead" could revolutionize your understanding of today's market challenges. It's more than an analysis of post-2008 financial woes; it's a collection of insights urging law firm leaders to rethink their business models. The book's direct impact on industry leaders recommends it as vital reading for understanding and navigating the evolving legal landscape.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

₱1,381.05 from ₱539.55 Save up to 61%

Goodreads rating: 0.0

₱1,381.05 from ₱539.55 Save up to 61%

In stock: Well Read

This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

from ₱638.55

Goodreads rating: 3.61

from ₱638.55

In stock: Well Read

If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.71

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

₱1,223.10 from ₱737.55 Save up to 40%

Goodreads rating: 4.0

₱1,223.10 from ₱737.55 Save up to 40%

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

₱1,548.00 from ₱886.05 Save up to 46%

Goodreads rating: 3.87

₱1,548.00 from ₱886.05 Save up to 46%

In stock: Like New

If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

from ₱589.05

Goodreads rating: 3.84

from ₱589.05

In stock: Very Good

If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

₱1,628.55 from ₱1,282.05 Save up to 21%

Goodreads rating: 4.0

₱1,628.55 from ₱1,282.05 Save up to 21%

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

₱935.55 from ₱391.05 Save up to 64%

Goodreads rating: 4.18

₱935.55 from ₱391.05 Save up to 64%

In stock: Well Read

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
New
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

from ₱688.05

Goodreads rating: 3.25

from ₱688.05

In stock: Very Good

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

₱440.55 from ₱341.55 Save up to 30%

Goodreads rating: 5.0

₱440.55 from ₱341.55 Save up to 30%

In stock: Very Good

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Global Marketing Strategy - Thryft

Global Marketing Strategy

₱490.05 from ₱242.55 Save up to 55%

₱490.05 from ₱242.55 Save up to 55%

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.78

₱341.55 from ₱193.05 Save up to 56%

In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.72

₱429.75 from ₱292.05 Save up to 36%

In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

₱737.55 from ₱341.55 Save up to 54%

₱737.55 from ₱341.55 Save up to 54%

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

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Goodreads rating: 0.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

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Goodreads rating: 3.83

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In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
Andrew Shipilov, Henrich Greve, Tim Rowley  | Jossey-bass

Network Advantage: How to Unlock Value From Your Alliances and Partnerships

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Goodreads rating: 3.0

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In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.5

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

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Goodreads rating: 3.58

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New, Very Good

If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.