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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Cluetrain Manifesto : 10th Anniversary Edition - Thryft
Rick Levine | Basic Books

The Cluetrain Manifesto : 10th Anniversary Edition

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.83

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

The Cluetrain Manifesto is a must-read for aspiring entrepreneurs and business leaders. The book emphasizes the importance of treating customers as human beings rather than faceless entities. The 10th-anniversary edition also includes new commentaries from industry experts, making it a valuable read for anyone interested in the ever-changing world of business.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.75

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good, Well Read

"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
Peter H. Diamandis, Steven Kotler  | Simon Schuster

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

from ₱589.05

Goodreads rating: 4.15

from ₱589.05

In stock: Like New

If you're fascinated by the rapid evolution of technology and its profound impact on society, "The Future Is Faster Than You Think" is an enthralling guide. Diamandis and Kotler's expertise provides a thought-provoking exploration of how technological leaps will alter our daily lives and societal fabric. This book is like having insider access to a roadmap for the next technological revolution, making it a must-read for anyone curious about the next decade's innovations.
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Porter Erisman | Macmillan

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

from ₱539.55

Goodreads rating: 4.11

from ₱539.55

In stock: Well Read

If you're intrigued by how the digital marketplace is transforming lives globally, especially in places where traditional retail has skipped a beat, "Six Billion Shoppers" is a must-read. Porter Erisman offers a firsthand glimpse into the bustling world of e-commerce in areas you might not have considered before. It's a compelling narrative that blends together economics, technology, and human ingenuity, showing you how today's global e-commerce shift could spell out lucrative opportunities for entrepreneurs and established brands alike.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
Nicholas Davis, Klaus Schwab, Satya Nadella  | Crown Currency

Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

from ₱539.55

Goodreads rating: 3.55

from ₱539.55

In stock: Well Read

Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Connectography: Mapping the Future of Global Civilization
Parag Khanna | Random House

Connectography: Mapping the Future of Global Civilization

from ₱497.70

Goodreads rating: 3.82

from ₱497.70

In stock: Very Good

If you're intrigued by the way globalization and connectivity are reshaping the geopolitical landscape, "Connectography" might well be your kind of read. Parag Khanna unpacks a complex subject with authority and engaging storytelling, painting a convincing picture of a world where infrastructure bonds are mightier than territorial claims. It's an optimistic, forward-thinking take that chimes especially with those interested in how economics, technology, and policy converge to define our global society.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
Eric Schmidt | John Murray Publishers

The New Digital Age : Reshaping the Future of People, Nations and Business

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.33

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

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In stock: Well Read

Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.91

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.5

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 4.29

₱440.55 from ₱292.05 Save up to 37%

In stock: Like New

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them
Michael Zakkour, Savio Chan  | Wiley

China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Very Good

If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

from ₱440.55

Goodreads rating: 3.83

from ₱440.55

In stock: Very Good

If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
New
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

from ₱490.05

Goodreads rating: 3.84

from ₱490.05

In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

₱688.05 from ₱490.05 Save up to 30%

₱688.05 from ₱490.05 Save up to 30%

In stock: Very Good

If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

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Goodreads rating: 0.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

₱1,223.10 from ₱737.55 Save up to 40%

Goodreads rating: 4.0

₱1,223.10 from ₱737.55 Save up to 40%

In stock: Very Good

If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

from ₱490.05

Goodreads rating: 3.67

from ₱490.05

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

from ₱638.55

Goodreads rating: 3.61

from ₱638.55

In stock: Well Read

If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.71

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
Marketing
Carl D. McDaniel | Longman

Marketing

from ₱539.55

Goodreads rating: 3.5

from ₱539.55

In stock: Well Read

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.72

₱429.75 from ₱292.05 Save up to 36%

In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Readings in International Enterprise - Thryft
John M.L. Drew | Cengage Learning Emea

Readings in International Enterprise

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 0.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.
Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

₱836.55 from ₱391.05 Save up to 53%

Goodreads rating: 3.37

₱836.55 from ₱391.05 Save up to 53%

In stock: Very Good

"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

₱341.55 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱341.55 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

₱294.75 from ₱193.05 Save up to 48%

Goodreads rating: 4.33

₱294.75 from ₱193.05 Save up to 48%

In stock: Like New

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

₱490.05 from ₱391.05 Save up to 20%

Goodreads rating: 3.88

₱490.05 from ₱391.05 Save up to 20%

In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 0.0

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

₱688.05 from ₱341.55 Save up to 54%

Goodreads rating: 3.54

₱688.05 from ₱341.55 Save up to 54%

In stock: Well Read

If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

₱1,381.05 from ₱539.55 Save up to 61%

Goodreads rating: 0.0

₱1,381.05 from ₱539.55 Save up to 61%

In stock: Well Read

This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

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Goodreads rating: 3.58

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New, Very Good

If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

₱391.05 from ₱242.55 Save up to 45%

Goodreads rating: 3.91

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.78

₱341.55 from ₱193.05 Save up to 56%

In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

₱1,133.55 from ₱638.55 Save up to 47%

₱1,133.55 from ₱638.55 Save up to 47%

In stock: Well Read

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.79

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
The Nissan Report - Thryft

The Nissan Report

₱292.05 from ₱193.05 Save up to 51%

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from ₱1,727.55

Goodreads rating: 3.36

from ₱1,727.55

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

₱1,232.55 from ₱490.05 Save up to 60%

Goodreads rating: 3.93

₱1,232.55 from ₱490.05 Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
Andrew Shipilov, Henrich Greve, Tim Rowley  | Jossey-bass

Network Advantage: How to Unlock Value From Your Alliances and Partnerships

from ₱1,133.55

Goodreads rating: 3.0

from ₱1,133.55

In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

₱836.55 from ₱490.05 Save up to 42%

Goodreads rating: 4.07

₱836.55 from ₱490.05 Save up to 42%

In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
The Science of High-Performance Supplier Management - A Systematic Approach to Improving Procurement Costs, Quality, and Relationships
Randy A. Moore | Amacom Books

The Science of High-Performance Supplier Management - A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

from ₱440.55

Goodreads rating: 4.0

from ₱440.55

In stock: Like New

If you're grappling with the complexities of procurement and seeking a structured way to enhance efficiency and relationships with suppliers, this book is a solid investment. It breaks down the intricate process into manageable parts and guides you through streamizing operations, which leads to tangible improvements in costs and performance—a must-read for professionals aiming to refine their procurement strategy.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

₱341.55 from ₱193.05 Save up to 56%

₱341.55 from ₱193.05 Save up to 56%

In stock: Very Good

This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

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Goodreads rating: 3.64

₱440.55 from ₱292.05 Save up to 34%

In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

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Goodreads rating: 3.36

₱737.55 from ₱341.55 Save up to 57%

In stock: Very Good

The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Options Made Easy: Your Guide to Profitable Trading
Guy Cohen | Ft Pr

Options Made Easy: Your Guide to Profitable Trading

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Goodreads rating: 3.76

from ₱2,123.55

In stock: Well Read

If you've been intrigued by the idea of trading but felt intimidated by the complexity, "Options Made Easy" is a great starting point. Guy Cohen has a knack for breaking down the intricacies of stock and option trading into digestible, easily understood pieces. It's practical, so you won't just be reading theories; you'll actually get a grasp on strategies that you can put into action. It's a bridge from wondering to doing in the trading world.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

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Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

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Goodreads rating: 5.0

₱1,579.05 from ₱886.05 Save up to 46%

In stock: Very Good

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

₱1,628.55 from ₱1,282.05 Save up to 21%

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.